Why is the business in Mixue Bingcheng so good?

Why is Michelle Bingcheng’s business so good?

Why is Michelle Bingcheng’s business so good? Michelle Bingcheng’s sales are very hot, which seems to make Michelle Bingcheng and small profits The word "quick sales" fits together perfectly. Is the success of Mixue Bingcheng really due to small profits but quick turnover? Why is Mixue Bingcheng's business so good? Why is Michelle Bingcheng's business so good? 1

I believe everyone must have been brainwashed by the song "You love me, I love you, Michelle Bingcheng is sweet," and it is exactly this song The song brought everyone’s attention to Mixue Bingcheng. It’s really special that Mixue Bingcheng can break out of the circle with this cheerful song. After all, thousands of milk tea shops can do what Mixue Bingcheng does, and they are really the best in the affordable milk tea industry. And everyone knows that as long as there is a commercial street in every city, there will be a milk tea shop. Moreover, milk tea has become a necessity in the lives of many young people. The space of the milk tea market is also increasing, and many teams have joined the milk tea industry.

Comparison

Sometimes when you walk on the street, there are basically several shops selling milk tea on one street. At that time, everyone will be curious, is it possible for milk tea shops to be opened together? Can it make the business good? This question also confuses many people, but it can also be seen that many people will try it in stores opened together. Then there will be comparison in the process of trying, and whoever wins and who loses will also be ranked higher in the attempt.

Mudslide in the marketing world

However, Mixue Bingcheng relies on an alternative method to get out of the circle, making many people crazy about it. I have to say , Mixue Bingcheng is really a mudslide in the marketing world, and in the process of brainwashing, more people have recognized it again. At the same time, the milk tea in Mixue Bingcheng is still very cheap, because a cup of milk tea in other stores costs about ten or twenty yuan, but in Mixue Bingcheng, you can drink a large cup of milk tea for only seven or eight yuan, including a cone and The prices of these sundae products are as low as 3 to 5 yuan.

Cheap label

And no milk tea shop on the market will compare prices with Mixue Bingcheng, otherwise you will be the most embarrassed one. Although Mixue Bingcheng is particularly cheap, the impression given to everyone is that the products are simple and there are not enough flavors, which always gives people a cheap feeling. But even though it is cheap in everyone's eyes, its label is obviously the cheapest milk tea shop, so it is also loved by many young people. Why is Mixue Bingcheng’s business so good 2

1. Why is Mixue Bingcheng welcomed by so many people?

First, let’s take a look at the people who welcome Mixue Bingcheng:

1. Students

With limited pocket money, students will naturally choose Mixue Bingcheng with the lowest price. Not only can you taste the delicious milk tea, you can also take photos, post to friends, etc. Mixue Bingcheng will always be the favorite of the student party! No one!

2. People who are diligent and thrifty, low-income people

After working overtime again, a cup of Mixue Bingcheng The city is the best reward for yourself! But this group is the largest number of people in the entire society!

3. Entrepreneurs

Entrepreneurs who have made a lot of money by opening a Mixue Bingcheng will naturally welcome Mixue Bingcheng! Best wishes Mixue Bingcheng takes it to the next level!

2. Do you like Mixue Bingcheng?

Whether you like it or not is purely up to you! Although Mixue Bingcheng is economical and affordable, But the price is there, and the taste is really average, so many urban white-collar workers prefer milk tea with rich flavors such as Hushang Auntie and Chabaidao! Why is Mixue Bingcheng's business so good 3

The magical "Mixue Bing" "City Sweet Honey" has become popular all over the country. Walking in the streets and alleys, the brainwashing "You love me and I love you Michelle, Bingcheng Sweet Honey..." mercilessly invades my ears. It is no exaggeration to say that wherever there is milk tea, there is Mixue Bingcheng. 99% of people who have drunk milk tea have tried Mixue Bingcheng, and one of the major features of Mixue Bingcheng is that it is cheap. Just like the joke on the Internet said, "Mixue Bingcheng: I don't think you are poor, and you don't think I am low."

The sales volume of Mixue Bingcheng is very hot, which seems to make the term "small profits but quick turnover" perfectly fit together. So is the success of Mixue Bingcheng really due to Small profits but quick turnover? The answer seems to be much more than that.

If we want to talk about small profits but quick turnover in milk tea, it should be the cheaper milk teas that do not require franchise fees and are cheaper. However, they have gone out of business in places where everyone can’t see them. Well, on this track of small profits but quick turnover, Mixue Bingcheng is worthy of being the king here.

The key to the success of Mixue Ice City is the cost-effectiveness. You may have had a drink in Mixue Ice City one time and recognized the single product, but if you choose its popular products, such as lemonade, peach four seasons spring, stick and fresh orange, etc., although the ingredients used are not very solid, But it tastes good and refreshing.

And think about their prices, you can get this level of fruit tea for 4-6 yuan, compared with the prices of big brands, which are often more than ten, twenty or thirty. , what else is there to say. So small profits but quick turnover is not the key, the key is that small profits but quick turnover should still taste good.

Another great advantage of Mixue Bingcheng is that the food is served quickly. Many brand milk tea shops have long queues. There are only twenty or thirty people in front of you, but you have to wait for an hour or two. When you are thirsty while shopping, it is life-threatening. If you are in Mixue Bingcheng at this time, it will be complicated. The Four Seasons Spring order will have your meal ready in one minute, and a basic order like lemonade can be had in your hands in just ten seconds, which is really a thirst quencher.

In fact, if you dig deeper into why Mixue Bingcheng still makes money at this price, you will find that Mixue Bingcheng is constantly doing product research, developing new products, improving old products, and reducing costs. Wait, plus its mature supporting system, including various warehousing materials, marketing costs, etc., a glass of lemonade worth 4 yuan is still profitable. Those who want to imitate Mixue Bingcheng are basically dead. After all, it is really easy to make a profit at this price.

This can’t help but remind people of the development history of Chinese manufacturing. Now Chinese manufacturing is well received abroad. Cheapness is only a superficial reason. Good quality and low price are the real reasons for Chinese manufacturing to become bigger and stronger.

In recent years, Made in Vietnam (Made in Vietnam) has been very rampant, clamoring to replace Made in China (Made in China), thinking that it can be produced at a lower cost. It is obviously a foolish dream to produce more competitive products.

The quality of workers in Vietnam, which has not universalized nine-year compulsory education, cannot support a strong manufacturing industry. The impact of Made in Vietnam on us is almost negligible. After all, those who can achieve the ultimate in high quality and low price can also This is the only Made in China store. And doesn’t this also reflect the Tai Chi golden mean of our traditional culture? The success of Mixue Bingcheng is no accident!