Name a trading company.

How to name a trading company, what you need to pay attention to, and how to give your trading company a nice and auspicious name to make business financial resources better. Facing the questions and expectations of big bosses, Master Wang Lin has compiled this encyclopedia of trading company names for you.

The content of naming a trading company includes the matters needing attention and methods of naming a trading company, as well as a collection of many good-sounding and well-run trading company names. You can name the company yourself according to the naming method, or you can refer to our nice trading company name. The name of a big brand trading company is protected by the brand, so it is best not to use it.

Name knowledge of trading company

The name of the company is not as simple as a few Chinese characters. The company name has a great influence on the future, destiny, development and operation of an enterprise. The company name is the first information people know about the company. A good company name can make customers have a good first impression on the level and influence of corporate culture. In fact, the name of the company is very particular, such as the relationship with legal persons or products, the relationship with local national culture, and the future business direction of the company.

I. Elements of the name of a trading company:

First, the names of trading companies must be easy to remember and read, which can reflect the characteristics of trading companies and complement each other's cultures.

If the name of a trading company is not known to most people, then he must spend a lot of money and energy on the promotion of the trading company to tell customers how to pronounce the name of my trading company. In addition, whether it can reflect the characteristics and culture of a trading company is also a criterion for judging the name of a trading company.

Second, the name of a trading company must conform to the relevant national and local laws and regulations, conform to industry rules and take into account the customs and feelings of the place where the trading company operates.

Third, the name of the trading company must conform to the values of society and consumers, reflect the responsibility of the trading company to society, and have a beautiful connotation. For example: Gome, Suning, Huawei, etc. Because only in this way can your business company be recognized and accepted by the society and achieve good social effects.

Two, trading companies should try to consider the following points when naming words:

1. When naming a trading company, don't blindly pursue the homonym of Chinese and English names, because Chinese pronunciation is different from English in many aspects.

2. The name of the trading company should reflect the business characteristics of the trading company as much as possible. You put advertisements in many places, and consumers know your trading company, but they don't know what your trading company does, so your advertisement will not have a good effect.

If a commercial company faces the global development, it must choose a name that can be accepted by people of different cultures and languages, such as Lenovo, Intel, IBM and so on. If you are positioned in a specific industry, you must choose a more professional name, such as FedEx and China Eastern Airlines.

Three. Matters needing attention in naming trading companies:

With the arrival of the brand era, winning by image has become an idea. Regardless of individuals, companies, enterprises, real estate, etc. First of all, we must establish a good image, plan the second-to-none culture, stir up temperament and highlight personality, so as to seize the commanding heights and remain invincible in the market competition. The core of corporate culture is corporate name, and it is futile to make the finishing point.

The starting point for naming trading companies should be high.

Establish a good corporate image, starting with the company name. Names must transcend time and space, lead fashion, be novel and unique, and stand out from the crowd; The name that gets there first and stands at the highest point can play the role of shock and stimulation, stir up a thousand waves with one stone, quickly open the market, win customers and stabilize consumers' psychology. For example, Shi Yuzhu's "Giant Group" and "Melatonin" brands are enduring with their unique characteristics.

The name of the trading company is new.

A good name is like God's answer, which moistens things silently. Corporate culture is a fresh culture, a fast-growing culture, a culture of wisdom and a culture that keeps pace with the times. The core driving force to support and lead the company culture is the company name. How dare you underestimate it? It is the company culture to stay young forever, build a lasting foundation and roll in financial resources. An old cow is a broken car. Ambiguous names can't turn the stone into gold, and they can't make money at all. For example, the brand "coco chanel" is still the embodiment of fashion and synonymous with fine products.

The naming and positioning of trading companies should be accurate.

Ingenious conception and outstanding features www.yw 1 1.com, a distinctive and attractive brand name, should reflect the advantages and characteristics of enterprise products in design and show special charm. For example, "Coca-Cola" is a symbol of drink, culture and life; Pentium, Microsoft, Intel, Lenovo and so on are all synonymous with computers; Kodak, a sound is film, Mercedes-Benz, BMW. It has something to do with cars.

The name of the trading company should be smooth and the financial pulse should be smooth.

The landscape is affectionate, the vegetation knows the meaning, everything is animistic, and interaction produces benefits. The context is not smooth, the financial pulse is impassable, and the work is not good; If you can achieve this intention, you can advance and retreat freely and make money; The finishing touch is on the pulse, and you will know the rise and fall of your career; Wealth and context conflict with each other, and harmony becomes magical.

The name of the trading company conforms to the enterprise concept.

The enterprise name should take the enterprise as the starting point, which is consistent with the service purpose of the enterprise and helps to shape the enterprise image. Enterprise concept clarifies the business philosophy, business policy and spiritual slogan of an enterprise in the form of "enterprise communication", which is the origin of enterprise image positioning and communication and the central structure of CI system. The slogan of enterprise spirit is the concrete symbol and expression of rice, not abstract dogma and empty slogan. It is necessary to have the flavor of the times and reflect the personality of the enterprise, which is enough to inspire people to forge ahead.

The name of the trading company is reasonable and legal.

Naming an enterprise should not be confused and explained at will. First of all, the naming person is required to have a high cultural quality and legal knowledge related to the enterprise name. If the name of the enterprise is funny, it is like drawing a deformed satirical cartoon for yourself, but it is helpful to the enterprise, and making a negative advertisement violates people's common sense and the name stipulated by law, which will be counterproductive.

The name of the trading company is very clear about the business project.

All our enterprises and companies plan how to operate after they have a business project, and then plan how to set up a unit. When naming a company, you must be clear about the project you want to operate, and the name you choose must be related to the project you want to operate. You can't hang the brand of "Shangri-La Shoes Company" on the door of the shoe store, and mark "Bright Hairdressing House" on the hair salon. If you are dealing in "glasses", you should name them around "light" and "brightness". If it is hairdressing, it must have good taste and youthful breath.

Name the trading company and determine the service target.

What kind of people should the products of the enterprise be sold to and who should they serve? This should be clear, whether it is a man or a woman, an adult or a child, a China person or a foreigner, a high-grade service or a low-grade service, and so on. If you are male-oriented, you can't set up an "Eve Health Store". If you are catering for migrant workers, you can't hang the "Welcome Restaurant" sign.

The basis for choosing the name of a trading company.

If you want to choose a classical traditional enterprise name, you should read books on "ancient Chinese", such as poetry, elegance and vulgarity, Fu, Yijing, Tao Te Ching, Han Fu, Tang poetry, Song ci and so on. For example, there are many flashing names in these books that are worth learning. If you want to choose a modern and popular name, you must understand "modern Chinese" and choose a name that conforms to modern habits; If you choose a name associated with a foreign language, it will be more important to pay attention to both Chinese and foreign morphology and grammar.