Why does Coconut Tree Group use such vulgar advertisements? Isn't this a sign of shooting yourself in the face?

Because they think such vulgar advertisements can attract the attention of netizens. They thought this would build awareness of their brand. But there is no thought that such advertising is not at all respectable. They lower the brand image in this way. It also causes bad social impact. That's why CCTV criticized it by name. Advertising should be beautiful and generous, and vulgar advertisements must not be used to attract attention. If this kind of advertising is allowed to exist in the market. I believe many people will imitate it. Bring unhealthy trends to society. So we must resolutely resist such advertising.

Coconut Group’s coconut palm juice can also be regarded as an old domestic brand. It has always been a hot seller. And in recent years, coconut water has become a very popular drink. It's very low calorie. It is a good choice for those who want to lose weight. A product that could have been well promoted. But they were exposed to their vulgar propaganda. What a bad hand with a good hand. Coconut Tree Group thought it was smart and later changed the advertisement, but no matter how it was changed. I believe everyone understands. Officials are not fools either. Coconut Tree Group’s clever behavior is also laughable.

I hope our domestic businesses can produce more classic and beautiful advertisements in the future. Only such advertising can make people have the desire to buy. Only then can you always be remembered. You should use beautiful things to attract everyone, and you should not use vulgar methods to attract attention. This is something we are not ashamed of. China is a country that knows etiquette. Our country’s advertisements should also be generous and graceful, and foreigners should not laugh at us. Although this is a ban on a small advertisement, it can also eliminate unhealthy tendencies in the entire society. It can be said that the social effects brought about are huge. Thank you to our country for always leading us on the right path.

I hope the domestic advertising industry and businesses will take a warning. Improve your professional level and shoot more high-quality advertisements. Stop making such vulgar advertisements. I believe that as long as you put your heart into it, you will be able to make good advertisements. I believe that the officials may even name and praise you. Hope they come on!