I am a newcomer to direct selling, how to do direct selling well? Better be practical, not theoretical!

Whether it is direct sales or traditional sales, products and mechanisms are different, but the object is the same, that is, users. This is the same theme. Another constant theme is the marketers themselves. There are no products that cannot be sold, only people who sell real estate products. So now there are only two points left, 1: customer object 2: salesman's own ability. Now let's briefly analyze marketing.

With the expansion of users, we are surrounded by classmates, friends and relatives, but these resources are limited. When these resources suitable for our products are exhausted, the only choice we face is to expand our business to strangers. Only strangers are our inexhaustible resources. Make a schedule for yourself and meet 5 people or 10 people every day. If it is difficult, it will never be difficult for you to tell 5 or 65,438+00 strangers about your products and services every day. In the first few months, you may not see any effect, but don't ignore the surprise brought by word-of-mouth marketing. In the days to come, someone will always hear from someone and find you. Sales is a professional occupation. Don't dream of reaching the sky in one step. Remember, small victories depend on opportunities, and great achievements depend on accumulation. Our predecessors said, we can't take the Wan Li Road, accumulate small streams and become rivers without accumulating pace. Doing anything requires a process of accumulation. In this process, you will be the winner until the end.

I remember Ma Yun of Alibaba once said that today is cruel, tomorrow is even more cruel, and the day after tomorrow is beautiful. In this process, many people will fall down tomorrow night, and persistence can be equal to victory.

Follow-up is very important Don't expect your eloquence to be first-class, or your products to be first-class, let alone imagine that customers must be your products. You know, anyone can turn around without the earth, and everyone can live without the products of any enterprise. In the reality of a wide variety of goods in modern society, users' choice opportunities naturally increase. To make customers have confidence in your products, you must first make customers have confidence in your people. Therefore, follow-up is very important. Follow-up is not to pester you, to annoy customers, to make customers feel that you are eager for quick success and instant benefit, and to doubt your products. Therefore, from the subsequent self-confidence to achieve this customer must belong to you, but in action, we must be as smooth as the spring breeze. Get emotional. Don't talk about business, we can talk about something else. You can often post some jokes and topics about knowledge. You know, that's how connections are built. Marketing is inseparable from contacts. Even if this user doesn't become your customer in the end, he still has his contacts to help you complete your performance at some point. Follow-up depends on time. Can't be anxious, can't be anxious about the user's annoyance, and can't slow down. If you slow down, users will forget or empathize with other products. In general, you should set up the first follow-up within 24 hours. Don't show impatience if the user asks for consideration. Find out the real subtext of this sentence. Come in and solve it. The last time was two or three days later. Don't let the customer think, you will be anxious to ask the next day. It is human instinct that anyone is wary of what the other party is eager to do.

Care about users, whether you are from the surface or from the heart, I think a marketer should care about users from the heart, let users feel your concern, and you naturally have a place in his heart. When he needs products or his friends need products, he will naturally think of you first. The birthday of the customer, even if it is the birthday of the customer's relatives, I also wish you well on the premise that you know it. There are festivals, and don't forget to send blessings in advance. Even if it is a short message, it can be asserted that only 1 out of 100 users will be moved by you, but it can also be asserted that if you persist for one year, 99 out of 100 customers will be moved by you. The former thinks you are just a business activity, while the latter thinks you are sincere. I think you will understand this truth. Put yourself in others' shoes. If you receive a short message from a customer, you will soon forget it after a while, but you can receive his blessing or joke on every holiday birthday or at ordinary times throughout the year. Will there be a bad impression? In addition to your good feelings, you may feel a little guilty for not buying his products. When you have an opportunity or your friend has the idea of buying a product, will you recommend it? This is the effect of accumulation.

4. Develop good work habits and timetables. You can write it down in your notes or in an Excel spreadsheet on your computer. Customer management, customer follow-up, product import and export are the basis of becoming an excellent marketer. You can't achieve great things without good habits. There are many management softwares on the Internet now, which can effectively manage your work. For example, the popular "Easy Direct Selling Management Software" in direct selling management seems to be the only one that is truly free for life at present. You can download and try it to manage your business effectively.