Recently, a local radio program was selling a kind of Huang's medicinal liquor, which claimed to be 14 Chinese herbal compound polysaccharide, but the real product it sent was Jianpi Zhuangyao medicin

Recently, a local radio program was selling a kind of Huang's medicinal liquor, which claimed to be 14 Chinese herbal compound polysaccharide, but the real product it sent was Jianpi Zhuangyao medicinal liquor. 10% medical advertisements broadcast by radio stations are all lies!

The radio host exposed the shady medical program.

Author: Yang Jun

Hired to make a hotline call to the program can earn 20 yuan labor fee; Senior medical professors have only high school education; The panacea for "magical curative effect" is made of starch ... Recently, in the crackdown on TV shopping programs such as drugs, breast enhancement and weight loss jointly requested by the State Administration of Radio, Film and Television and the State Administration for Industry and Commerce, a radio host posted on the Internet to expose the inside story of his personal experience in medical programs, which caused widespread concern. Feng Wan, the famous host, made it clear: "Radio medical advertisements all contain false elements!"

Radio host: There are many shady medical programs.

Xiang Xiao (a pseudonym) used to be the host of a radio station in Hangzhou.

Once, she helped a colleague who hosted a medical program for a while, which became an indelible shadow in her career, so that she had to give up her favorite hosting job. So far, talking about the experience at that time, Xiang Xiao is still angry.

Ping: "I knew that the medical programs on the radio had a bad reputation, but I never expected that there were so many terrible shady scenes that even the hosts were forced to lie to them!" " Today, I will tell you these shady stories. First, let everyone

Don't be fooled again. Second, I hope to alleviate some of my "abetting crimes". "She said that the biggest feeling at that time was depression, knowing that lying was powerless, and finally she was so depressed that she had to post on the Internet to vent.

Shady 1: Medical professors only have high school education.

At present, most medical programs produced by radio stations treat andropathy, gynecological diseases, liver diseases,

Sexually transmitted diseases and other unspeakable diseases. Special advertisements are the main forms, among which experts generally claim to be the directors or authoritative medical consultants of large hospitals. However, Xiang Xiao told reporters that in fact, these are all with her.

Sitting in the live broadcast room to explain medical principles is mostly "childcare". "The program was just about to start when a big boy in his twenties came in. I thought he was at the wrong door, but he told me.

Tell me that he is a medical professor. At that time, it was really funny and hateful. Later, I learned that he was only 23 years old and had a high school education. "Xiang Xiao said that in such a situation, she would be surprised at first. Later, she found that there would be all kinds of fake experts, which became commonplace.

Shady 2: Training/KLOC-Guest in 0/5 days.

"These people who sell fake drugs generally have a manuscript that they know by heart. Every day, they repeat the same thing. The hotline of ordinary listeners is basically unanswered. They are all arranged' childcare'. Once you have an audience,

Call the hotline and ask for their advice sincerely. Generally, these sellers of counterfeit drugs also have a set of prepared answers. Xiang Xiao told reporters that a guest doing a medical program revealed a secret to her: they came to the radio to do it.

Guest hosts of medical programs have formed an industry. As a junior high school student, after 15 days of training, he took up his post. And with the needs of the market, their line has formed a professional training system, and his master is the same as the original.

Tens of thousands of dollars to Hangzhou, relying on radio as a guest selling medicine, earning 10 million a year.

Shady 3: Telephone detoxification has become a profession.

People who have heard the drug selling program on the radio must be deeply impressed. In these programs, there are always some listeners calling and saying, "Professor XXX, I am much better after taking your medicine ..." There are really many people who eat it.

Did you get better after taking the medicine? Xiang Xiao said angrily, "That's all' child care'!" She told reporters that these people are all employed by counterfeit drug manufacturers, and their service charges for making a phone call range from 10 to 20 yuan. "The medicine tray has also formed a profession. As long as you pay attention, you will find that the same voice will appear in different drug sales programs on the same day. Just now you said you took a pill, and the next minute you made a medicine tray, and you said you took a capsule. "

Shady 4: "Experts" are all fools.

Xiang Xiao told reporters about a joke she played when she was presiding. Once, an "expert" selling aphrodisiacs received a phone call from a patient with liver disease and asked, "Can your medicine cure my disease?" "Experts" immediately rushed to say, "Absolutely! Take our golden life for 5 courses and you will be cured! " Unbearable, Xiang Xiao had to say to the audience: "You have liver disease, you should go to the hospital for treatment!" " "

Seeing the deception of fake experts, Xiang Xiao often worries about the audience. Once she finally couldn't help asking an "expert": "Why are you so powerful? You can know what's wrong without seeing the patient. What should I do if I eat bad? "

Unexpectedly, the "expert" calmly replied: "It is safe to eat, but our medicine can't cure the disease, but we can't eat the bad guys ..." It turns out that their medicine is generally made of harmless raw materials such as starch and flour, which can't cure the disease.

Promise not to eat bad people. Moreover, these scammers usually change places as soon as they make a move. Once the industry and commerce and health departments come to check, they immediately move, change their medicines, change their surnames, and then bluff.

Shady 5: Radio stations make a lot of money selling drugs.

Because the drug sales plan is unpopular, they sometimes take the risk of selling fake drugs. Why do many radio stations still like to do such programs? Xiang Xiao told reporters that although such programs are not popular with listeners, they can directly bring economic income to radio stations. Generally speaking, in radio stations, such programs are operated by the advertising department and belong to soft advertisements. According to her introduction, their station charges 3,000 yuan for 15 minutes, 65,438+10,000 yuan for one month, and more than 0,000 yuan for one year, accounting for one third of Taiwan's total annual income. According to informed sources, most of the annual income of radio stations in many small and medium-sized cities in China is earned by selling medicine programs. As so-called "parents", how can we not ask them to take risks?

Feng Wan speaks amazingly: medical advertisements on Moxin Radio.

Wan, the host of Zhejiang Radio Station, is famous for his unique hosting style.

Feng said indignantly in an interview with reporters yesterday: "There are false elements in radio medical advertisements!" The gender program "The Mailbox of Eden" hosted by him often inserts medical advertisements in order not to let the audience fall for it.

Cheating, he will clearly remind everyone in the program "don't believe these advertisements." He said it was impossible for seven or eight listeners to call for a 20-minute special program. They all said how good the medicine was.

Feng Wan also told reporters that sometimes even the real drugs sold by radio stations use "child care". Drug dealers say there is no way to use children's health care, because those fake drugs boast that they are more effective than real drugs, and they can't be sold without exaggerating their efficacy. Especially some drugs used to treat liver diseases.

Drugs, in fact, liver disease can not be cured in a short time, but when the radio sells drugs, it will say "it will be cured in three or five courses." It is the use of the patient's desire to treat the disease that may attract attention. Feng Wan is very sad.

It shows that many migrant workers neither read books nor newspapers, and the only contact is broadcasting, which is the most easily deceived group. He really hopes that the industrial and commercial departments can thoroughly investigate such advertising programs, strictly control them and put an end to counterfeiting.

Spread advertisements for drugs and inferior drugs.

Victim audience: believing in false advertisements almost killed me.

A reader told the story of their family being cheated. He said: His parents are both diabetics, and they all control their blood sugar by injecting insulin. Anyone who knows something about diabetes knows that if blood sugar is well controlled, there will be no harm, but if it is not well controlled, it will cause complications, with a life span of up to 8 years! At one time, a radio station in Inner Mongolia had "fairy ganoderma tea" every day.

His father listens to lectures on health care products every day, and the "doctor" inside said: This "fairy brand ganoderma tea" can cure diabetes! Still tempted to say: Chinese medicine can do what western medicine can't, as long as they take their medicine for three courses! oneself

After listening to the radio, his father resisted the treatment and forced him to buy "fairy ganoderma tea". His family couldn't help buying it! As a result, my father's blood sugar remained high, and his life was almost at stake before he finally saw it clearly.

The true face of counterfeit drugs.

Source: Beijing Morning Post