Why did Tuda, famous for its hard-core cross-country, fail?

It's all thunder and little rain. In terms of market sales, Tuda sold only 12, units last year, and from January to June this year, it sold only 5,69 units, which was more than twice as expensive as Prado, and sold 19,853 units in the first half of this year. Originally the most promising model to compete for Prado has become the biggest joke. Why did Tuda fall into such a situation?

first, the brand appeal is low. Although it is from Nissan, Tuda is not from Dongfeng Nissan, but from Zhengzhou Nissan. Most of the pickup trucks and commercial MPVs produced by Zhengzhou Nissan have no appeal in the mainstream passenger car market, and the overall grade is not as high as that of Dongfeng Nissan. Although it is said that Tuda is sold in Dongfeng Nissan Store, the word Zhengzhou behind the rear logo will surely shut out some people who care more. However, if the tail mark of Tuda is labeled as Dongfeng Nissan, the price is estimated to be raised.

second, its own product strength defects. Tuda has a length of 4882mm, which is larger than Prado, but its width is relatively small, even smaller than CRV at 185mm, which makes Tuda's overall proportion uncoordinated, slender and unable to give people that kind of heavy and domineering feeling. Compared with the appearance, there will be more people spitting in the interior. The design of the center console has completely extended to Zhengzhou Nissan Picavara, and it has hardly changed. It is very old-fashioned and the materials used are not satisfactory. It is completely a tool car image. Configuration is the biggest problem. The minimum equipment of Tuda is only two airbags and two speakers. There is no radar, skylight, central control panel and halogen lamp. The most important thing is that all rear wheels are equipped with only one drum brake. There is no need to emphasize these advantages such as the greater braking force of the drum brake. The drum brake is so good, why not use Prado? Because of the slow heat dissipation, the braking efficiency of drum brake is not high, and if it is continuously braked, it will increase certain risks. Now there are basically no car drum brakes, except for a few joint venture cars with a price of less than 1 thousand yuan. The minimum allocation of Tuda has reached 169,8, and it is more than 1,2, to buy a drum brake. Many people are really sorry.

In addition, Tuda is positioned as a hard-core off-road, and the 2.5L naturally aspirated engine and non-load-bearing body are actually passable. However, if you are an off-road enthusiast, you will definitely be more willing to choose a four-wheel drive model to enhance the off-road experience. However, Tuda has only two high-end models equipped with a four-wheel drive system, so the price has been raised a lot, reaching 225,8-245,8, which is a bit of a lower set. This price is more off-road capability.