Jokes of Wuling and Mitsubishi

Car flags

The question of which came first, the chicken or the egg, troubled many people. What does this have to do with the car we are going to talk about today? The automobile industry has similar problems, such as logo. Is it because the logo looks good, so the brand is influential, or because the brand is of high grade, so the logo design is inconspicuous and praised?

Of course, there are also some brands in the luxury car field that have no bright spots and bright spots, which are relatively simple and slightly mediocre, but what is certain is that a good LOGO will definitely add points to a brand, such as Maserati's Trident and Porsche's dark horse logo, which are very recognizable and memorable, and are impressive with the same brilliant car product design.

Wuling Hong Guang

This rule also applies to the field of family cars. Looking at the best-selling brands, it is not difficult to find that the design of the best-selling brand models is not necessarily brilliant, but the logo is often quite recognizable, such as Volkswagen, and Wuling Hong Guang we are talking about today.

Speaking of Wuling Hong Guang, people always think of various jokes, or the position of Wuling Hong Guang in MPV field. We always hear many netizens complain about the ugly design of Wuling Hong Guang, but few people say that the logo of Wuling Hong Guang is ugly. If the BAIC before the rebranding is the logo that dragged down the car, it is definitely not the logo that dragged down Wuling.

Logo design of Wuling

Actually, Wuling's logo can't be said to be complicated. There are five red polygons, a diamond and four parallelograms. The color is single, only red, and the arrangement is simple and clear. It has a symmetrical layout, but it is very dynamic and tense, like raised wings and flying flags. Simple and generous, recognizable.

At present, few brands adopt this design. Mitsubishi is a superposition of three diamonds, which is obviously different from Wuling, and the most similar to Wuling is a foreign brand-Corvette, and their logos still has some origins.

The success of Wuling logo

On the logo, Wuling has never lost or been discouraged. No matter whether there are other brands in car design, logo must be the easiest one to identify.

Some people say that this is the difference between color TV and black and white TV. Wuling wins in color, so if it is put together with Chevrolet, it is also a single color block and a simple group. Wuling logo is still the most recognizable one.

The success of Wuling logo is also reflected in its wide practicability. Now if you change the color to silver, you can immediately become more textured. For example, Capgemini, logo definitely plays a great role in adding points.