What kind of city is Zhanjiang? I may be engaged in computer work after graduation! Please help me make suggestions!

Zhanjiang City is located at the southernmost tip of Chinese mainland, southwest of Guangdong Province, on Leizhou Peninsula, and at the junction of Guangdong, Guangxi and Qionghai provinces. With an area of 1.300 square kilometers and a population of 765,438+10,000, it is the second largest city in Guangdong. It now governs Leizhou City, Wuchuan City and Lianjiang County, xuwen county City and Suixi County, Chikan District, xiashan district City, Potou District and Mazhang District, and has 1 national economic and technological development zones and 5 provincial economic development pilot zones. Zhanjiang is one of the first coastal cities opened to the outside world in China, a first-class city in China and a top 50 city in China. Since 1999, it has successively won the honorary titles of "National Double Support Model City", "National Greening Standard City", "Guangdong Sanitary City", "Guangdong Civilized City" and "China Excellent Tourism City".

Today's Zhanjiang was under human jurisdiction in the middle and late Neolithic period (between Xia and Shang Dynasties) 5000-6000 years ago. When Qin Shihuang unified China, Zhanjiang now belonged to Xiang Jun. Xuwen county was established in the Han Dynasty, which governed the whole Leizhou Peninsula and Hepu County. Xuwen Port is one of the earliest departure ports of China's foreign trade route-Maritime Silk Road. At that time, there was a proverb "If you want to get rid of poverty, learn from Xu Wen". After the Tang and Song Dynasties, Leizhou Peninsula gradually began to develop on a large scale. 1899 The urban area was leased by France, and it was named "Guangzhou Bay" at that time, and its foreign trade was once quite prosperous. 1943, Guangzhou Bay was occupied by Japanese troops. 1945 After the victory of the Anti-Japanese War, Guangzhou Bay returned and set up a city within the original scope, named "Zhanjiang City".

After the founding of New China, Zhanjiang began a large-scale economic construction. In the mid-1950s, Zhanjiang Port, Li Zhan Railway and Zhanjiang Civil Aviation Airport were built one after another, making Zhanjiang an important port city with complete land, sea and air transportation in southern China and the main seaport in southwest China, and gaining the reputation of "Garden City". Since the reform and opening up, Zhanjiang's development has accelerated. Especially in recent years, with the care and support of the Central Committee, the Provincial Party Committee and the provincial government, Zhanjiang has vigorously implemented the strategy of "building the city through industry and prospering the city through ports", with a strong economic development momentum and rapid urban construction. Zhanjiang is gradually becoming a vibrant modern port industrial city.

Overview of Zhanjiang IT

Computer City: MOS Rail Computer City,

International Trade Computer City, Hualian Computer City

Main products: computer, digital, notebook, office automation, consumables, network.

Main areas: Leizhou, Lianjiang, Wuchuan, Xuwen and Suixi.

Market index:

DIY market ★★★★★☆/brand market ★★★★☆/industry market ★★★★★★★★☆.

Market characteristics:

Huge market potential/rapid growth/numerous dealers and fierce competition /DIY dominates the retail market.

/The industry market is growing rapidly.

focus

From DIY to Digital Monopoly in Zhanjiang Fan Chao

In Zhanjiang, the reporter found that the monopoly mode of IT product stores has been recognized by local businesses. In the computer city, you can see the monopoly points of digital products, office supplies, printing consumables and other products.

There are some digital products stores in Zhanjiang, such as the Oriental Four Seas Zhanjiang Digital Products Store and Zhanjiang Extraordinary Digital Products Store. All along, the sales of digital products in the regional market are not very good. In a city like Zhanjiang, can this monopoly model bring significant changes to the sales of digital products? The reporter interviewed Wang Guoxin, the extraordinary boss of Zhanjiang.

Wang Guoxin told reporters that he started from 1998. At that time, he mainly engaged in DIY business and distributed DIY accessories. However, with the intensification of competition in the DIY market, he feels that the prospect of continuing to engage in DIY may not be very ideal. So from the beginning of 2004, the company began to specialize in the sales of digital products. The first digital product that Fan Chao came into contact with was Patriot MP3, so after the transformation, Fan Chaoran became Huaqi's important partner in Zhanjiang.

At present, Fan Chao has positioned its business in high-end digital products, mainly MP3 sales, and has owned brands such as iriver JVC, Patriot and Chaohua. According to Wang Guoxin's thinking, Fan Chao only sells high-end brands or low-end products of high-end brands, and will not sell pure low-end brands to Impulse. After nearly a year's operation, the current extraordinary sales volume can reach the scale of 300 MP3 players per month, mainly in Xiashan and Chikan of Zhanjiang. Although it is sold in all counties under its jurisdiction, the quantity is too small. The proportion of industry and retail is basically semi-open, and Wang Guoxin is not satisfied with this model. He said that sales should be tilted to retail as much as possible, because the profits of digital products are decreasing and retail is more promising.

At present, Fan Chao has two booths in Guo Mao Computer City, both of which are digital product franchises, one of which is Huaqi Digital Product Store. After switching to digital, Wang Guoxin found that not only the profit was better than before, but also the manpower was saved a lot. Now there are six salespeople in two places, and then he is responsible for the upstream and management, so the normal operation of the company can be realized. Wang Guoxin plans to open another branch at the end of the year, either in the shopping center or in the computer city, and strive to make Fan Chao a digital chain brand. But judging from the current product line, Fan Chao only takes MP3 as the main product, and digital cameras and other products are rarely involved. Fan Chao still has a long way to go to become "Zhanjiang's largest and most comprehensive digital DreamWorks".