Earn 5 million a year by advertising toilets.

Earn 5 million a year by advertising toilets.

? Boredom generates business opportunities, and creativity determines business. ? Placing billboards in the bathroom is to use limited space and idle space to realize unlimited creative value, which is worth learning and popularizing.

Business opportunity is not a new word, but in life, many opportunities are ignored by most people who always want to start a business to make money. Starting today, we will launch a group of advertisers who are good at finding big business in small places in life. At present, in order to purify the urban environment, Chongqing has dismantled outdoor advertisements on a large scale. These cases may give some enlightenment to enterprises looking for ways to divert advertisements.

Like other wage earners, I also have a dream of being a boss. Five years ago, I was the manager of an advertising company in Chongqing. My company is an enterprise specializing in advertising in the closed space of buildings in Chongqing, which is the kind of advertising method that people often see in elevators. This inspired me deeply. I found such an opportunity when I was thinking hard in the toilet. It is purely non-mainstream thinking, but it does not affect my money. Even venture capitalists are interested in helping me list on the GEM.

I'm exhausted trying to do it alone.

At that time, as an employee of an advertising company, I was absorbed in advertising and developing customers, and I was exhausted every day. In this day-to-day mechanical work, suddenly one day, I found that the company's annual income actually reached 40 million yuan, and another similar company had 60 million yuan.

I didn't expect to combine this 2 square meters space in the elevator with the boring time of waiting for and taking the elevator, which actually created a business opportunity of 1 100 million. At that time, the two companies only developed the commercial center of the main city, and there was still a lot of room for development.

At that time, I thought, why not find an undeveloped market with mountains as the king according to this standard? I began to play my own small abacus. At work, I have conducted surveys in shopping malls and shops in the main city, and even had exchanges and discussions with advertisers.

Finally, I summed up a feasible plan: building a boutique media platform in high-end entertainment places outside the office building, and using some boring and specific space and time to advertise, which is definitely an opportunity to make money. To put it bluntly, it is to find a space or corner to convey advertising information in the process of eating, drinking and having fun outside the working hours of urban white-collar workers.

Fan Qi wants to squat in the bathroom and get bored.

I have an idea, but where can I find this space? I think I can't eat or sleep well during the day and night, and even think about going to the toilet. More than two months passed, just when I wanted to give up, one night when I went to the toilet in a daze, I suddenly realized that the toilet was the perfect carrier I wanted. Think about it, as long as people go to the toilet, this process is absolutely boring. If we use this boring time to put advertisements in the right places, it will have unexpected effects.

After breaking through the carrier barrier, I immediately launched all contacts to investigate. It is found that there are 2000 restaurants, teahouses, bars, KTV and other entertainment places in Chongqing, which can accommodate1.5,000 to 20,000 advertising spaces (racks). At that time, I estimated that the potential value must be above 6,543,800 yuan.

In 2007, after calculation, I found two partners, patched together 500 thousand to register an advertising media company, and concentrated on advertising the bathroom.

The specifications of the advertising rack installed in the bathroom are uniformly set to be 20cm long and 18cm wide. The scheme is mainly installed next to the washstand in the bathroom, above the urinal and parallel to the sight of normal people. The content of the advertising box is divided into two parts. The top two-thirds of the area presents the advertising pictures of advertisers, and some light and humorous jokes and hygienic public service advertisements are added below. Let everyone pay attention to the advertising content in a relaxed and humorous atmosphere.

It's humiliating to be rejected.

Just after everything was ready, I didn't expect the difficulties that followed. In order to realize this idea, we must pass two obstacles. First of all, we must persuade operators to provide venues to set up advertising spaces. It's too difficult to get through this first level. When these bosses heard that they would advertise in the toilets in his shop, they were unwilling to provide places for fear of affecting the layout of the toilets. Keep hitting the wall and being rejected. Finally, I have to provide them with some necessities such as hand sanitizer towels and give them some economic benefits before trying to install advertising racks.

The second obstacle is getting advertisers to agree to advertise in the bathroom. Persuading advertisers is more difficult than persuading the boss who provides the venue. Because someone posted too many advertisements for drugs and psoriasis treatment in the bathroom before, it virtually reduced the quality of the bathroom as a carrier. Customers are reluctant to advertise in the bathroom. Some car manufacturers say that advertising cars in the bathroom is to lower their social status.

The transmission path of the connection plane is accurate.

God never shuts one door but he opens another, and finally a company with the same values as me appeared. Three months after the establishment of the company, I opened the door of Hanwang e-book planning and promotion department, and the communication went smoothly unexpectedly. They think that the people our company is targeting are urban elites with high education and high income. These people may not read newspapers, watch TV or surf the Internet, but they must go to the toilet. Advertising there will be more accurate than traditional mass media. So, all the advertisements in Chongqing that year, they voted for me. That's a lot of money! However, I feel that this single contract far exceeds the value of money brought to me and has been truly recognized for the first time.

In the first year, 5,000 advertising spots were placed in restaurants and entertainment places, attracting 20 advertisers, and the net income of that year reached 500,000 yuan. In the second year, the number of advertising spots increased to 8,000, and the customer base also rose to 50, with an annual net income of 6,543.8+0,000 yuan. In the third year, last year, the number of customers increased to 80, covering automobiles, decorative building materials, travel companies, luxury goods and other categories, and the annual net income also rose to 30,000-40,000 yuan.

You can earn 5 million this year.

Three years of high growth has not only made more advertisers know about us, but also made our peers gradually recognize this? Nonmainstream? Business model. According to the plan, our advertising space in the main city will increase to 20,000 this year, the customer base will increase to more than 65,438+000, and the net income will exceed 5 million yuan.

At present, two large companies have offered high prices to buy us, and a venture capital company is also in contact, preparing to promote the listing of enterprises on the Growth Enterprise Market within two years through resource integration.

Expert review

? Boredom generates business opportunities, and creativity determines business. ? Talk about the successful model of horse, find business opportunities and consult experts? Yu, head of the consulting department of the Chinese Management Science Society, said that placing billboards in the bathroom is to use limited space and idle space to achieve unlimited creative value, which is worth learning and popularizing. In the fierce competition of media advertisers, only creativity can determine business. At present, Chongqing will divert a large number of advertising shares in the process of outdoor advertising rectification. Advertisers in Chongqing can learn from Ma's ideas and find their own? Creative advertising space? .

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