The Zotye T300 Xiaoqiang Edition worth RMB 50,000 actually costs an additional RMB 2,000

Hello everyone, I am the salesperson of Zotye Automobile. Today I will talk to you about the Zotye T300 Xiaoqiang Edition.

How is the recent sales of Zotye T300 Xiaoqiang Edition?

I would describe it this way. As of now, there are about 80 unpaid orders for the T300 Xiaoqiang version in our store. In the past month, online sales leads (autohome, Yiche, Dianchedi and other platforms) have been The total daily number of leads is about 20, of which about 15 are Xiaoqiang versions.

How is the current car condition?

There is a joke on the Internet that describes the salary as an aunt. It comes once a month and is gone in a week. The current situation of the Zotye T300 Xiaoqiang Edition is that menstruation is irregular. I don’t know when it will come or how much it will come. A few cars finally came, but they were gone in 2 days. What should I do if I want to buy a car now?

Add price, 2000 cash and 3999 decoration.

Is it stable to pay a deposit and increase the price?

No, no, no! Whoever pays the full amount first gets the money first.

Who are the people who buy this car?

80% are born in the 1990s. Buying it is basically the first car for young people, and the remaining part of the population is older people who buy it for transportation. Half of them have just come out of the second-hand car market and Wuling.

The key is that the transaction rate of this car is very high when it first arrives at the store. The fastest record of signing the order for the Xiaoqiang version is 2 minutes. It is a bit exaggerated to say it, but it is the reality. We often encounter conversations like the following.

Customer: How much does this car cost?

Sales: 45,900 yuan.

Customer: How many?

Sales: 45,900 yuan.

Customer: New car?

Sales: Yes, we only sell new cars.

Customer: Is there a warranty?

Sales: Yes, 100,000 kilometers in three years.

Customer: Are there any discounts?

Sales: None.

Customer: Can I pay a deposit of 3,000 yuan?

Sales: OK.

Then I called the salesperson the day before I picked up the car and asked, what displacement should I order this car to have? It can be said that they ordered the car first and then learned about the car.

Comparative model of Zotye T300 Xiaoqiang version

This question is actually a bit mysterious, because our sales department initially thought that its competing products should be Baojun 310 and BAIC Zhida X3 (BEIJING-X3 ) and so on, it turns out that this is not the case.

30% of the customers who bought the T300 Xiaoqiang Edition were planning to take out a loan to buy a self-owned brand compact SUV worth around RMB 80,000. However, after shopping around, they discovered that the T300 Xiaoqiang Edition is pretty good, with all the configurations and dimensions. It's okay, the budget is enough, and I don't need a loan, so that's it.

70 is compared with Wuling Hongguang and second-hand cars.

How much money do you need to prepare?

The guide price is 45,900, 500 settlement fee, about 5,000 insurance, about 4,000 purchase tax, 2,000 freight (plus price), 3,999 decoration = about 61,500 yuan.

After-sales issues

Zhongtye T300 Xiaoqiang Edition is very troublesome in terms of after-sales service.

Maybe it is because there are not many electronic configurations, so there are not many problems.

At present, more than 40 Xiaoqiang versions have been handed over to our store, and there are basically no major problems.

What I want to say about sales

From the launch of the Zotye T300 Xiaoqiang Edition in March this year to now, to Zotye it is like the poster posted at the door of a hotpot restaurant-- -Exquisite duck intestines only cost 9.9 yuan.

After the customer came in, they found that they had to queue up for the duck intestines for 9.9 yuan, but the tripe for 12.8 yuan was not bad, and the yellow throat for 18.8 yuan was even more delicious!

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.