"China Element" fryer, the amazing operation of Koreans broke the bottom line and became an international joke. what do you think?

According to the domestic media reports on June 1 day, "China Advertising" has become the marketing tactics of some Korean dramas under the current situation that China capital can't be turned into some Korean dramas. According to a comprehensive Korean media report, on May 26th, the Korean TV series "Frightened Cohabitation" was launched. This play tells the story of a beautiful college student who died and a male nine-tailed fox living together. However, after the start of this drama, Korean people turned their attention to the "China element" in the drama, claiming that the producers should "delete China advertisements".

According to the report, some Korean netizens stressed that their performances were chilling, the classic lines of the leading actor were poor, and the performance of the heroine was "virtuous and virtuous". Some fans of original novels also complained that the two artists seemed to have no understanding of the characters at all. Little did they know that some Korean news media deliberately blurred the problems of the book itself when reporting this matter, but instead focused on the intervention of China Capital in the production process of the play.

Because this drama caused great opposition in South Korea, the producers conveniently held an Internet new product launch conference on the day of the broadcast of Frightened Cohabitation. When making this drama, we always give priority to the audience's mentality, and everyone insists that the audience is above everything else, so when South Korea announces the broadcast, the advertisements of well-known domestic brands will be deleted. "

As we all know, Korean people seem to have no objection to American capital for a long time, but why are they so sensitive to China capital alone? In response to this matter, there is an article published by the Korean media, which interviewed an expert and professor from the Department of International Trade of Shi Chong University in Korea. Base port explained that this is because China and South Korea have competitive relations in many industries. Once China's capital enters an industrial chain, it will probably take away all the sales markets in South Korea, which is the case with processing and manufacturing.

The article also emphasizes that China's investment in South Korea's entertainment industry is increasing day by day, and many famous Korean entertainment media companies YG and SM, which are well-known to China people, have received project investment from China. Relying on China Capital, the overall goal of such companies is a longer development trend. Finally, the article points out that China capital is a combination of opportunities and risks. In order to better ensure that it can enter this powerful sales market, everyone should adopt a strategic and selective approach.

In fact, everyone has long been accustomed to South Korea's personal behavior of trying to "Korean" the traditional culture of China in China. For example, in March 15, South Korea's National Business Daily reported that in the Korean drama Vincenzo, the male artist Song Joong Ki was banned after taking a bite of China's homemade bibimbap. Some Korean viewers said: "Bibimbap is Korean food, but it is Chinese food, which makes people feel very uncomfortable." Later, in order to better calm the public anger in China, the producers had no choice but to show that they would rather lose money and withdraw the advertisement afterwards.

In addition, on March 24th, according to the Korea Economic Report, the Korean TV series "The Exorcist of Korea" just started broadcasting for two episodes, but it was stopped by the Korean audience because of "distorting the historical time" and went offline that night. To put it bluntly, "distorting historical time" refers to the "China elements" in the play, namely China Mid-Autumn moon cakes, preserved eggs and their costumes. Some netizens claimed that "China's design style was applied in the TV series set in the Korean era in terms of food collocation and engineering construction", while others also involved other well-known brands, "participating in curbing the products of these advertisers who did not withdraw their assistance in the production of the drama. Some people even said bluntly, "punish the director for capital crimes." "

It is worth remembering that in the case of growing dissent, Yonhap News Agency once talked about the advertising situation in Korean TV dramas with the title of "China Advertising in Korean TV dramas: Inevitable and Unpleasant", emphasizing that the insertion of China advertisements made many viewers unhappy, but it was indeed inevitable for the producers, because the audience demanded more and more TV dramas, and Korean manufacturers could not refuse the title sponsorship of China enterprises because of insufficient funds.

It is worth mentioning that in today's South Korea, not only must TV dramas rely on product placement in China to obtain production costs, but also the sales of duty-free shops in the host country must be "saved" by customers in China. According to news media reports, Korean people were prevented from going abroad due to the COVID-19 epidemic, and the share of foreign customers in duty-free shops increased from 83% in 20 19 to 94% in 2020. It must be noted that the consumption of consumers in China accounts for 93% of the total sales of duty-free shops. In other words, China people are definitely the backbone of Korean duty-free shops.

For this matter, some analysts stressed that because Koreans can't even accept the "China element" in TV series, if they master their duty-free shops in China, they may not be able to bear a severe blow in a narrow psychological state. what do you think?