Planning scheme of May Day hairdressing activities

In order to effectively ensure the quality level of activities, it is often necessary to prepare an activity plan in advance. The activity plan is the strategy of the whole activity, which can point out the direction for the activity. So how should the activity plan be formulated properly? The following is the May Day hairdressing activity planning scheme I helped you organize, for reference only, welcome to read.

May Day Hairdressing Activity Planning Scheme 1 1, Age Promotion

According to the age group, determine different promotion methods. Specifically, if you are 35 years old, you can enjoy a discount of 0. 1 if you are one year older, or take the age of 25-35 as the preferential interval.

2. Golden Capsule Promotion

Put forward some wrong opinions and understandings to a guest in the promotion activities. Instead of pointing them out in person, it is better to reserve some capsules in advance. Some hair salons use trays to hold gold capsules in the hands of guests. Don't open it at once, and give a small gift at the same time.

3. Activities and social publicity

There is a saying that people who exercise are afraid of exercise, but they don't want to exercise. We should make full use of the characteristics that people love to be lively and need to vent their emotions, make the activities lively and have an atmosphere, and let consumers have public psychology. Activity promotion is the trend of hair salon promotion. Humor, jokes, sketches and stories can be added to life topics that consumers love and are interested in understanding, so as to enliven the atmosphere, enhance communication or make new friends. In the promotion of activities, the detailed information of the list of active personnel will be collected and sorted into a library, and a gift list will be sent to everyone, and a photo can also be attached.

4. Lottery promotion

At the end of the activity, you can do lottery promotion, or you can do lottery promotion or fun prizes at a specific time in the hairdressing salon. You can set up a lottery office in the hairdressing salon. After each consumption, guests can get the corresponding level of prizes through their own lottery. Such as products or shampoos.

5. Best customer/best effect/most satisfied customer promotion.

Mainly want to spread tools through the mouth of guests, this method has good effect and great influence. Through the adjustment of customer satisfaction, combined with the actual improvement of customer quality, merit-based rewards are awarded.

6. Quality improvement

Such as quality assurance, quantity assurance, winning prizes, efficacy assurance and other contents related to service quality, the signboard form can be placed inside and outside the store, with the emphasis on the signboard of quality service. Combine complaint promotion and really promote service promotion. In order to eliminate customers' doubts about the hairdressing effect and enhance consumers' confidence.

7. Hairdressing consultant

You can set VIP places and set the threshold for entering these places. Important customers can join this honor award as an emotional promotion. In addition to being specially hired or concurrently serving as a hairdressing consultant, you can also take advantage of their special forms, such as life-long membership.

8. Greeting promotions

Use computer, mobile phone and other short messages to send customers to ask questions. Send love and greetings, and send relevant promotional information at the same time.

May Day Hairdressing Activity Planning Scheme 2 1. Free experience when entering the store on May Day.

The best way for hair salons to attract customers is to carry out free experience activities, and hair salons can distribute leaflets for publicity on the eve of the festival. During the May Day holiday, many friends will take this opportunity to dress themselves up. Therefore, many people will come to participate in the free experience promotion of hair salons at this time.

Second, the live hairdressing demonstration.

May Day is a national holiday, and many people will rest at home. Barbers can take advantage of good weather to do activities in the community square. Ask a few hair models, and then give them different hairstyles on the spot, so that people in the community can see the skills of your hair stylist, and at the same time, you can promote some hair products, such as shampoo, conditioner and hair mask. These hairdressing products can also be tried on the spot, so that customers can see the effect and convince them.

Third, introduce and promote.

In the marketing strategy, recommendation is a very important means of sales, and hair salons can also use this means to promote May Day. We can make such a promotion plan: after the customers who come to the store to spend money bring one customer, they only need to pay half the money to do their own hair, and bring three customers, and the money to do their own hair is free. If the client she brought has a monthly card, the introduced client can enjoy the benefits of three free shampoos. If the customer she brings has a half-year card, give her hair mask supplies for one month. Such a scheme can be tried by hair salons. Only by constantly trying new promotion methods can we know which one suits us best. However, no matter what the specific plan is, I think hair salons should pay attention to introducing the promotion plan. If this plan is used well, it will bring a steady stream of business to the hairdressing shop.

Matters needing attention in May Day promotion of hairdressing salon:

1, do a good job of publicity in advance.

Don't forget to build momentum before the May Day Labor Day promotion, that is, vigorously publicize and let customers around you know that your store is engaged in activities. The specific form of publicity should be determined according to the actual situation of each store. You can put up a May Day promotion poster at the door of the store, or distribute leaflets everywhere. The leaflet can put some free experience advertisements to attract customers into the store.

2. Customers who experience for free should also be careful.

Nowadays, many businessmen do things with money. Customers who pay more get good service and attitude, while customers who experience it for free just ignore it. I think this is very undesirable. In order to lock in customers and obtain stable customers, hair salons must treat every customer with care, especially those who experience it for free, and they must pay attention to it in their hearts, because these experienced customers are likely to become new customers in the store. If they serve them attentively, maybe they will bring more customers to the store.

3. Ensure the quality and effect.

Once the hair salon issues a leaflet of free experience, many people will come to the store to experience it. At this time, the focus of the hair salon is to ensure the quality of service and hairdressing effect. Although the pursuit of quality is the aim of every hair salon, it is easy to be ignored in the case of many May Day promoters. It is necessary to ensure that the hair salon gets a good reputation, service quality and hairdressing effect.