Marketing of Huaban.com

Huaban did a lot of things on social platforms in the second half of last year, and the results were quite fruitful. Although there is nothing particularly successful or creative, a lot of concentration has been put into it.

On Weibo, they started giving away white iPhones for 4 consecutive days. They used a third-party platform to draw a lottery, and it seemed that all of them were given away. Since then, we have carried out prize-rewarding activities almost once or twice a week for two or three months. And the reposting activity also invited several large accounts to repost. It seems that we have signed a long-term cooperation with @我们爱telling funny jokes, helping Huaban repost event Weibo, and repost N Weibo posts with beautiful pictures every day. During that time @We Love Telling Bad Jokes, the quote for reposting a Weibo post on this Weibo was only 900. The amount of money Huaban invested in Weibo marketing during that period should not be small. The number of fans has also increased significantly, from more than 200,000 before to more than 500,000, with an average of more than 100 retweets per Weibo post.

Huabei started to work on WeChat relatively early. Before WeChat’s “rectification movement” at the end of November, mutual recommendations between Huaban WeChat and some other larger accounts were also booming. Around the end of November, WeChat closed external links to public account content due to the large-scale pollution of Mogujie and other account forwarding test activities in WeChat Moments. Previously, everyone allowed users to click on customized pages after receiving information, so various strategies for marketing and mutual promotion could be adopted. After the "rectification movement", the content sent on WeChat can only be edited from the backend of the public platform. Only the "read original text" at the bottom can bring poor value to the website, and the reading experience is also greatly reduced. Since then, the operation of WeChat public accounts has basically ceased. All major accounts are basically undergoing daily maintenance, and no more resources have been invested in creativity and planning activities.