Is the car guide price naked?

No, the car guide price is a sales price set by the manufacturer to the seller when the car leaves the factory.

The car guide price is set by the car store. As early as two years ago, at that time, the guidance price of automobile manufacturers was basically the market retail price. The booming automobile market makes it easy for manufacturers to control the prices of dealers.

However, with the cold and cheerless automobile market, some large-scale automobile enterprises began to lose control of dealer prices, and the heavy sales task made these large enterprises turn a blind eye to the preferential behavior of dealers, so that there was a joke that the guide price of new manufacturers was still higher than the actual price of the original market. Almost all enterprises have bowed their heads in the face of the depressed market, and the car guide price has become a name only.

Extended data

Bare car price = manufacturer's guide price-preferential price, which is the actual selling price combined with market rules. For example, when the car was first listed, because of high attention, there were few cars (the manufacturer's output was not high), the price of bare cars was not preferential, and even the price increased.

Manufacturer's guide price refers to the selling price of a commodity to consumers. Due to the use of value-added tax, consumption tax and customs duties, some sellers change the out-of-price tax into the in-price tax, which inflated profits and led to abnormally high commodity prices. In order to curb this phenomenon, after considering various reasons, the manufacturer gives a sales reference price, that is, the manufacturer's guide price.