Foot massage shop marketing techniques

Foot therapists are the image representatives of foot massage shops and the only bridge between foot massage shops and customers. Their quality is related to the survival of foot massage shops. Below are the marketing techniques I compiled for foot massage shops. I hope it will be helpful to you.

Pedicure shop marketing techniques:

1. How to introduce your shop?

Words: Our store is a professional footpath chain organization. It was founded in 20xx. The first store was XX, and now it has developed ( ) stores. It is very well-known in the entire market.

2. What are the advantages of the store?

Words:

Leading in scale: Since its establishment, it has grown to 5 stores in just a few years, which proves our strong brand influence and the excellent management team Operational capabilities.

Professional skills: Employees are all professionally trained. A company that strictly implements the national foot massage professional standards. In a company where all employees are certified, only professional techniques can ensure the health of customers.

Management Standards: Through years of practice, we have now formed a complete set of management systems in store business promotion, hygiene, service etiquette, material consumption control, staff training and internal operations to ensure the profitability of the store.

Advanced service: Become our member and you will enjoy many value-for-money membership services, such as free birthdays, first-time free for parents, free on special holidays, membership draws, room upgrades, chain discounts, and alliance consumption Discounts and many other services.

3. How do you recruit technicians?

Talk:

(1) Recommended by employees and meet the company’s recruitment standards

(2) Recruited directly by the company through designated recruitment sites

(3) Join the industry, and those who are qualified in theory and techniques can join.

4. How are your employees, including senior and special-level employees, evaluated and promoted?

Talk: Our new employees must undergo 30 days of training at a designated training base, covering corporate culture, service etiquette, foot massage theory, technique practice, store management system, team building, etc. All of them are qualified. Only after graduation and passing the internship in the designated store can you start working.

Advanced and special grades are our main technical strength. Only those who pass the theoretical and technical examinations and meet customer satisfaction standards can be promoted. Special technicians can achieve certain adjustment and recovery effects through focused massage, and their proficiency and comfort are particularly good.

5. Your income is not high, why don’t you try other foot massage shops (poach employees)?

Words: I understand what you mean. But I still prefer our store, because as a professional chain footpath, our advantages are self-evident, and customers also agree with us. There are a lot of classes every day, so the income is very stable, and wages are paid on time on the 15th of every month. I have never been in arrears, but those small shops seem to have high commissions, but little influence, unstable customers, and fluctuating income. If they go bankrupt, there will be no place for wages. Many of our colleagues have had similar experiences. experience. Besides, what is even more incomparable to ordinary small stores is training. In the store, we can get continuous training, learn a lot of things, improve our own quality, and our brothers and sisters get along very well, which cannot be bought with money. , OK, do you think so?

6. I don’t come here often, so there is no need to apply for a card

Words: I understand that many of our old customers have the same idea as you at first, but good healthy habits can cultivated. Who washed their feet ten years ago? Ten years later, foot washing has become a health fashion. Here you can not only enjoy authentic national standard techniques, but also listen to music and watch movies, chat with friends and discuss business, which is much better than simply eating or going to the bar. I believe that a tasteful and health-conscious person like you will not be stingy about investing in health. Today, you may wish to apply for a card and try it out. I believe you and your friends will definitely like our store.

7. Let’s do it next time.

Word 1: Are you dissatisfied with our service? If so, please tell us. The reason why we do well is that we can continuously improve according to the opinions and needs of our customers. Please don't be embarrassed, and once your opinion is adopted, you will also get a small gift from us.

Tip 2: (If the customer does not have enough money) You can do this. Pay a part of the deposit today and book a card. When you come back next time, you can use it for this and next consumption. Enjoy the membership price, what do you think?

8. We have XX store card. (Already applied for a card at another store)

Word 1: I understand that as a small foot bath shop, XX store does a good job. However, as a large chain enterprise, our professional methods, good environment and high-quality services have attracted more and more customers. Many customers come from XX. Now we have opened a store in Zhengzhou. If you are Our members can enjoy high-quality services in all our stores.

Word 2: That’s okay, just like you often eat at XX restaurant, but you didn’t know it was great until you went to another restaurant, so you became a regular customer of another restaurant; another example is that you ate at the Industrial and Commercial Bank of China You applied for a card, but when you arrived at China Merchants Bank, you felt that the service was very good, fast and convenient, so you also applied for a card at China Merchants Bank, so there is no contradiction at all. Today, you might as well give us a chance. I firmly believe that you and your friends will love our store.

Word 3: Then I want you to get one, because customers like you must often take your friends to have their feet washed, but some of your friends like to have their feet washed at XX, and some like to have them done at other shops. Yes, if you have cards on both sides, wouldn't it be affordable and convenient? Many of our customers are from XX store, but they also applied for cards in our store.

9. My friend has a card, so I won’t do it. (The guest refused to apply for a card)

Words: Just because they have it, I suggest you apply for one too, which is convenient, affordable and saves face. Next time, whether your friends come or not, you can enjoy the membership price and other discounts without having to pay cash. You can just swipe your card and go. How cool. So here, it is very common for several customers in a room to have cards. Even couples have one card per person. You might as well get one. Do you want to apply for 3,000 or 2,000?

10. The prices here are too expensive.

Word 1: Maybe you don’t know much about us. We implement membership-based consumption. For non-members, the full price is 138 yuan, while for members, it is xx discount, which is only xx yuan/person. , the 90-minute service is quite favorable compared to other stores. What’s more important is that you enjoy the technique, and your health and safety are guaranteed. This is also the main reason why people choose it. In addition, once you become a member, you can also participate in membership activities, enjoy free birthdays, free meals for seniors, room upgrade services, and discounts in other stores with the card.

Word 2: As long as you become our member, we will start various point activities. You can redeem many preferential items in the future. If you do the math, this should be a very good deal, and We now have many new projects. If you want to treat us to discuss business or meet your friends, it will be very respectable.

11. Why are your methods different from those of other chain stores in your company?

Speaking skills: The techniques are actually the same, because our techniques are unified and are trained in accordance with national standard professional techniques. However, due to reasons such as level, working time, proficiency, intensity, etc., as well as customers The adaptability is different, so the feeling will be different. Just like our first customer who applied for a card, he was an old customer of another store. When he first came to our store, he felt that it was different from the ones in the city. But after our masseur treated him 4 times, , I got a feel for it, and now I order this masseur every time I come here, because he has adapted to our techniques.

12. Your place is too expensive. xxx is only 80 yuan and takes 110 minutes, including soles, thighs, calves, back, shoulders, etc., and tea and fruit plate are free.

Word 1: I understand what you mean. I would like to give you an example: There is a xxxx restaurant in xxxxx. The noodles are authentic and delicious. A bowl is 8 yuan. There are many people queuing up. A bowl of noodles in a small restaurant next door is only 5 yuan, and tea is free, as well as pre-dinner side dishes and post-dinner soup, but there is no one there. In terms of price or service quality, which one do you value more? I believe that 90% of customers will choose service quality, especially in the massage industry. Wrong techniques are not only unhelpful but harmful to the body, and our techniques are professional techniques that have undergone strict training and are guaranteed to the health of customers. This is also the case for many The reason why customers would rather spend a little more money is to choose us.

Word 2: Different people must have different views on different issues. Just like KFC and Dicos, Dicos distributes a large number of coupons around KFC every day, and the price drops again and again, but it can't compare with KFC, which rarely cuts prices, because people trust KFC's brand and quality more.

Examples of marketing phrases for foot massage shops:

Technician: Sir, your shoulder and neck muscles are very stiff, and you have certain sub-health problems!

Customer: Really?

Technician: Feel it, there is a cooing sound here (there is a sense of integrity)

Customer: What is the reason?

Technician: Do you usually suffer from shoulder and neck fatigue? Is it painful?

Customer: Fortunately, I don’t feel anything.

Technician: Maybe you don’t pay much attention to it. This is the first symptom of sub-health of the shoulder and neck.

Customer: That’s it Yeah

Technician: Yes, your current muscle stiffness and stiffness are caused by your long-term bad posture. When the shoulder and neck are in a bad posture for a long time and add their own load. The muscles will be in a state of tension, and will be ischemic, hypoxic, and lose elasticity, forming stiffness, bubbles, knots, and elongated parts of the flesh. They are easily overloaded, causing strain and pain. Of course, this is only the cause of the mildest symptoms.

Customer: What will happen if it is serious?

Technician: If this continues for a long time, it may lead to cervical spondylosis, frozen shoulder, etc., causing headaches, dizziness, numbness of limbs, poor sleep quality, gastrointestinal problems, etc. It is difficult to cure confusion, easy to get angry, irritability, etc., and it will be particularly harmful to the body in the long run

Customer: It can’t be that serious

Technician: Of course it will Ah, because our human spine is S-shaped and the cervical spine is bent forward. There is a piece of soft tissue between the vertebrae called the intervertebral disc. There is a row of intervertebral foramina behind the intervertebral disc through which blood vessels and brachial nerves pass. When we move forward When tilted, the front of the intervertebral disc becomes thinner and the back becomes thicker. The thickened area compresses the blood vessels in the intervertebral foramen. Insufficient blood supply to the brain can cause headaches and dizziness, and can compress the arm nerves and cause numbness in the limbs.

Technician: The spine is the beam of the human body. If the spine is crooked, a person’s immunity and resistance will decrease, causing various diseases, so more prevention and adjustment must be done regularly

Customer: How to prevent and regulate?

Technician: 1. Try to change your daily living habits and bad posture. Try not to sleep on pillows that are too high, do not lie down and watch mobile phones, TVs, iPads, etc. Be sure to do this when working or using computers for too long. You should move your shoulders and neck more (you can try to learn to do (cervical vertebra rice-shaped health exercises)

2. Go to the gym more and insist on a fixed frequency of fitness every week

3. These are all Self-care will have certain help and health care effects on the body, but if you want to achieve the effects of conditioning and effective health care, you still need to accept passive conditioning and health care methods

Customer: What is passive conditioning

< p> Technician: If you have nothing to do, go to some regular professional massage parlors and do our regular massage, meridian physiotherapy, etc., which are passive conditioning, and find professional technicians to massage your body and follow scientific health care techniques. The operation can not only achieve health care and prevention effects, but also play a therapeutic role.

Technician: Do you usually do some self-care exercises?

Customer: You also do some. , there is not much improvement, the key is lack of time

Technician: Yes, you are usually busy, I still recommend that you use passive conditioning solutions

Customer: What solution

Technician: Our store has introduced a new meridian conditioning program (shoulder and neck stress relief), which is specifically aimed at sub-healthy shoulders, necks and backs. Customers have responded very well after experiencing it. It integrates the overall concept of traditional Chinese medicine, comprehensive therapy and detoxification. The technique can really achieve the effect of conditioning, health care and prevention. I will give you a conditioning treatment today. Can you see the effect? ??

Most of my old customers and o'clock have tried this project, and there is no difference. People don’t say it’s good. After finishing it, I feel that my whole body is relaxed, just like the feeling of finally letting go of a stone on my shoulders and neck. Moreover, the price of this project is also very reasonable. The 90-minute treatment only costs 298 yuan. As you know, Any good spa item in our store costs more than 300, 400, or even 800.

You try it today. If it doesn’t work and it doesn’t achieve the effect of conditioning and relaxation, I’ll pay for it for you. Okay

Customer: Okay, then give it a try

Technician: Don’t worry You will never be disappointed with me

Remember: when working on a project, let the customer relax completely and remind the customer not to talk too much and enjoy quietly.

Extended information:

Common communication skills in pedicure shops

1. Hesitant customers

< p>Customer performance: Usually this kind of customer will not immediately make up his mind to apply for a card; he often expresses worry, uneasiness, fear of making mistakes due to lack of careful consideration, and hopes that someone will act as a consultant.

Coping skills: When receiving this type of customer, the salesperson should not directly sell the product immediately, but should "sneak through the warehouse" and introduce the situation of the product or service realistically first, allowing the customer to make his or her own decisions. After comparing, choose the product.

2. Like picky customers

Customer performance: This type of customer is always cautious and worried about being deceived, so they will ask some questions and details that are beyond other people's normal thinking to eliminate their inner feelings. concerns, and at the same time satisfy his own guilty conscience. And adopt a harsh and tough attitude towards shopping guides.

Coping skills: First accept the customer's bad emotions, allow the customer to vent their dissatisfaction, listen carefully to the customer's "pickiness", and make the customer feel that you respect him.

Think from the customer’s perspective, understand the reasons why the customer is picky, and make the customer feel that you are already on the “same channel” with him. Avoid blaming the customer and learn to apologize when appropriate. Finally, propose solutions to solve customer problems and meet customer needs.

3. Arrogant and rude customers

Customer performance: This type of customer is often arrogant and seems to be "high-ranking", but this is not necessarily the case. He just enjoys being flattered, praised and complimented.

Coping skills: Forget about yourself for a moment and don’t take yourself too seriously at this time. Be careful not to have conflicts with customers during communication. You must know that if you win, the communication will be terminated; if you lose, the customer may give you a "surprise"!

So, let him feel that you are Only by sincerely praising him can his self-esteem be satisfied, and only then can a transaction be possible.

pedicure shop sales communication skills

1. Full of confidence

If pedicure sales staff have sufficient knowledge and accurate customer information, they can be successful in front of customers. Speak very confidently. If you are not confident, you will lack persuasive power. After gaining confidence, the pedicure salesperson can make a clear and strong ending at the end of his speech, thus giving the other party concrete information.

For example, "I will surely satisfy you." At this time, this kind of language will give customers a certain degree of confidence in the products you introduce.

2. Repeat what you said

Not everything the pedicure salesperson said will remain in the other person’s memory. Moreover, many times even the emphasized part only passes through the other party's ears without leaving any traces of memory, which is difficult to achieve as expected.

Therefore, the important content you want to emphasize should be able to be said repeatedly and explained from different angles. In this way, customers will be convinced and have a deeper impression of what is being said.

Remember: express your key points to the other party from different angles and in different ways of expression.

3. Be honest and infect customers

Relying only on the fluent words and rich knowledge of the pedicure sales staff cannot convince all customers.

“He is so good at talking.”

“Can this person be trusted?”

“Although this condition is very good, will it only How was it like this in the beginning?"

All of the above questions and uneasiness will arise in the minds of customers. The most important thing to eliminate uneasiness and doubt is to be honest and honest with each other. Therefore, you must be full of confidence in the company, products, methods and yourself, and your attitude and language must show connotation, so that it will naturally infect the other party.