The Popular Trend of Weibo's Novels

Some people think that Weibo's novels will be popular in Weibo, and mini-novels will enter a golden age, thus developing innovative cultural industries.

Good literary reading content

When I go to Weibo, I usually read all kinds of news and news bulletins, blog friends' words, diaries, jokes, comments, quotations and advertising information. And you haven't formed the idea of going to Weibo to see literary works. If Weibo's content is divided into two directions, it can be said that it is two excellent and two excellent, the former is the latest and most popular, and the latter is funny and good-looking. Weibo's novels can enrich the content of Weibo, provide more valuable content, that is, contribute good-looking content. The development of Weibo's novels does not conflict with that of Weibo now. It will not reduce the number of users, but will only help attract more users to Weibo.

Business model of paid reading

The content of Weibo's novels can be supplied to mobile phone users, and the business model of Weibo's novels can be realized by paying for reading on mobile phones. Forming a business model is also conducive to encouraging the author to participate in Weibo's novel creation.

Mobile phone novels and Weibo novels

Weibo's novels are mini-novels, mobile phone novels also have long stories and short stories, and the platforms for pushing hands are different. Weibo's writing habits are more suitable for promoting the creative trend of mini-novels.

Weibo's novels are suitable for content marketing.

Advertising marketing in Weibo introduces content marketing and product placement into Weibo's novels, just like product placement in movies. Based on the creative characteristics of mini-novels, it will be more exciting and attract readers than ordinary advertising soft texts! Therefore, there will be a brand to sponsor Weibo's novel creation in the future.

Weibo's novels can enhance Weibo's personal brand.

A good Weibo novel will have a longer communication cycle than Weibo's newsletter, and it may be forwarded for reading after one year. At present, many reprints on the Internet do not have the author's signature and link. Using @ in Weibo is equivalent to link promotion in Weibo, and forwarding will carry this link. This mechanism not only provides content protection, but also contributes to the promotion of personal brands. Weibo is a good platform to promote personal brands, which should be recognized, especially by those writers.