Why is Meipai so popular?

Meipai’s product has been on the market for more than three months, but I didn’t install it on my phone until today. There was a time when Meipai’s micro video went viral in WeChat circles, so I took a short video myself. , then modified it and sent it to the circle of friends to share with everyone. I always felt that it was not interesting, so I never learned about this product. Until today, I woke up bored in the morning and checked the rankings in the App Store. Meipai was still ranked fourth, so I installed it. Unexpectedly, I actually played with this product for a full hour. Tonight I will analyze why this product is so popular.

Meipai’s slogan is that you can shoot a blockbuster in 10 seconds, and its positioning is short videos. The main functions include: movie editing, top filters, automatic soundtrack, smart watermark, high-definition image quality, and community sharing.

First of all, let me talk about why this product attracted me. I played with it for an hour. I mainly played with two functions. The first one is to record a short video by myself. Each video can be up to 10 seconds. Zhong, then I made my own music, filters, and beautified it. After that, I felt much more satisfied with myself, and then I shared it. The other one was watching short videos shared by others. If I thought it was funny, I would keep watching it.

There are several reasons why this product is so popular:

1. This product is a bit like the video version of Embarrassing Bai. 痗百 is positioned as the sharing of funny and embarrassing things, users can browse jokes and funny pictures; Meipai is positioned as trendy and short video sharing, users can enjoy some interesting short videos above, and can also record and beautify themselves Share the video with everyone;

2. Everyone wants to be a star. Through the functions of filters and MV, you can beautify the videos you record. Most people want to share their beautiful side with everyone. Products like Meitu and Meipai exactly meet the needs of these people and take good photos. Afterwards, you can use beautiful pictures to beautify it and then share it. After recording the video, you can use Meipai to beautify it and then add it to nice music and then share it;

3. Beautiful picture effect. Meitu has many users, claiming to have 740 million users. Regardless of whether the data is true or false, at least Meitu can play a big role in promoting this product;

4. Star effect. Many celebrities also use this product to share videos, which will also drive many fans to participate simultaneously.

5. Sincere marketing. Meipai released the iOS version first and it became an instant hit, which made Android users anxious. So Meitu publicly apologized to Android users. This kind of sincere marketing can also play a big role in promotion.

Then analyze its functions,

1. Log in through Weibo and Facebook social tools, which will have a huge effect on promoting this product;

< p> 2. There are three TABs on the homepage: Popular (organize some recently popular short videos to share with everyone), Square (categorize videos and view videos in related categories), and Friends (watch videos shared by friends you follow). These three aspects are all functions considered from a social perspective. Users can enjoy popular videos, enjoy by category, watch videos shared by friends, etc., and can also see information about users who share videos through videos. ;

3. Organize activities. Some activities are regularly organized. For example, the recent Dubai shaking video is very popular. Meipai Assistant will share this type of video and explain the rules. Users will also follow this rhythm to share, and everyone will play together, which enhances the user's Sense of participation.

4. The operation of recording video is very simple. In "Making a Network", the author mentioned three elements of user experience: don't make me wait, don't make me think, and don't make me annoying. This Meipai product achieves this effect. The short video loads quickly, so the user's waiting time is very short, meeting the requirements of "Don't Make Me Wait"; the product is simple to operate. To record a video, you only need to hold down the video capture button to record a 10-second video, whether it is dubbing or filtering. The operation is quite simple and meets the requirement of "Don't make me think"; the product function is simple, the visual effect is very good, and the experience is in place, and it meets the requirement of "Don't bore me".

This is the reason why this product is so popular and has been leading the rankings for more than three months.

Written on August 17, 2014