Goodbye, Mr. Loser, for bringing Mahua Entertainment to the public. What is its success?

In fact, Goodbye, Mr. Loser takes the trick of magic reality comedy, which can be called a "dream come true" short story. The feelings expressed in Goodbye, Mr. Loser have gathered unforgettable memories on campus, tender memories in love and the sudden return of true love. According to the story from scene to scene, the theme style of "Love and Dream" which produces positive social energy will continue to advance, and the audience will prove that unforgettable time in a funny and moving way, and will also ponder over the practical significance of life value, satisfaction and success.

The success of Goodbye Mr. Loser is attributed to the excellent evaluation of the film by users. In the minds of domestic movie audiences, the lowest and highest criteria of comedy are the same: funny. Many viewers who have seen the film have decisively recognized Goodbye Mr. Loser at this point. Spontaneous word-of-mouth marketing helped the film complete the decline of film arrangement and box office, and finally won the unanimous five-star praise from the audience. The film got 7 points. Douban movie 6 points.

Classic case: 20 12, musical Goodbye Mr. Loser produced by Twist FunAge was honored, and 20 15 was adapted into a movie. During this period, Twist FunAge has been doing all kinds of preparatory work. The musical Goodbye Mr. Loser has been performed in 40 big cities in China, with a total number of performances approaching 65,438+0,000, which laid a solid foundation for its adaptation into a film.

The secret weapon of Goodbye Mr. Loser, based on the musical of the same name, depends on this joke. It has been continuously certified by Mahua FunAge Theatre for many years and solved the key problem of comedy-Taiwan version. Under the solid platform guarantee, the producer has formulated a series of targeted marketing planning schemes to jointly promote this potential stock.

Goodbye, Mr. Loser has formulated two core film promotion strategies. The first is the characteristics of the film. The main theme of Goodbye Mr. Loser is "funny comedy", and the propaganda word of the film "Laugh at the National Day file, hahahahahahaha" is clearly presented in these aspects. Therefore, in the early publicity planning of Goodbye Mr. Loser, all the warm and touching elements in the story were hidden to prevent it from going against the wishes of customers.

The second film propaganda strategy is to take the cheap route and open to the outside world in an all-round way. On August 25th, the film was shown at the new product launch conference of Goodbye Mr. Loser, and the producers will not easily miss any places that can be shown in the future. According to the survey, this is not a commercial service premiere. Goodbye, Mr. Loser was played more than 230 times before it was released. This includes movie roadshows in major cities across the country, movie screenings in cinemas and college student film festivals all over the country, as well as various news media venues, big-name star venues and college student film festivals.

The real power of Goodbye Mr. Loser lies in that on June 4th, 10, the audience spread through the media platform and produced a kind of "tap water". The career of Running Water naturally benefited from the quality of the film at the beginning, and the theme activity of Goodbye Mr. Loser, which lasted for more than a month in the early days, also won the time for users to evaluate the film. It is also very important to attract "tap water", in addition to simply broadcasting, making a sound on the quality of the film and arousing the audience's "complex".

Therefore, in the middle and late stage of the publicity planning of Goodbye Mr. Loser, the characteristics of the film's publicity planning changed from "funny" to "tears in laughter" at home and other elements. Na Ying's "It's not easy to have someone who loves you" and Jin Zhiwen's "Goodbye Mr. Loser" and other publicity and planning materials all pay attention to homecoming, feelings, true feelings and friendship, with their classic inspirational theme style.

Farewell to Mr. Loser established the success of the drama film Farewell to Mr. Loser by MCA, which not only developed a comedy design style of "MCA Fun", but also established the comedy golden rice bowl in domestic film and television circles. Since then, every book produced by the "Twist FunAge" elite team has gradually produced the title of movie box office guarantee in the live sales market.

It can be said that Goodbye Mr. Loser, under the banner of traveling through time and space, distressed the "life trough" of the vast majority of viewers; The story "Donkey's Water" fictionalizes a short story of "Donkey makes up several mistakes", which puzzles the honesty and trustworthiness dilemma of teaching and educating people with the way of loyalty and forgiveness; "Shameful Iron Fist" is obsessed with body exchange, which is the dilemma of "keyboard man". Women are just men and women are soft eggs. "The Richest Man in Xihong City" longs for the fairy tale of getting rich overnight, but it is troubled by the predicament of endless money and solidified class.

The works of Twist FunAge, under the shell of every comedy, have a practical core, which can cause people to think about themselves or social reality. This is also one of the key reasons why they are different from other comedies. Other comedies are simply humorous for better humor, exaggerated performances, patchwork of the same online jokes, funny stories with unknown addresses and patchwork stories.

And years of wandering on the stage of comedy performance have also accumulated rich and colorful work experience and popularity for elite team members. For example, the brand image of Shen Teng's sketch "Hao Jian" has long been deeply rooted in people's hearts, and Mary's "Martha" and "Idiot" are also honest people who are familiar to everyone, including Chang Yuan's "Niang", Allen's "Silly" and Wei Xiang's "Owe". In addition, their selection of Taiwan Province's books is also critical. Moreover, before the release of the screen, several musicals have to be carefully polished to ensure the "hilarious jokes" and production quality of each work.

This has gradually become Mahua FunAge's own film output mode and his own comedy film design style. On ordinary people, I made an illusory setting, and after a wonderful adventure, I will eventually return to my real self. Fortunately, all the weird plots are imaginary, and the twist team will finally say to you: When dreaming, you should wake up. No matter how free you are in that dream, you are an ordinary person.

For so many years, when the domestic comedies are of poor quality and full of young and frivolous jokes, the appearance of twist FunAge is like a clear stream in the comedy world, which makes people shine. However, in order to better obey the audience and blindly follow the trend, it is impossible to become an excellent film, and it is very easy for the audience to have visual aesthetic fatigue.