What does it mean to stimulate consumption?

Stimulating consumption means that some economic entities (such as the government and enterprises) guide or stimulate consumers' desire to buy through various means of publicity and promotion, thus promoting the growth and expansion of the consumer market. The basic idea of stimulating consumption is to promote the activity and expansion of the consumer market by improving consumers' willingness and ability to buy, and then promote economic development. Specifically, stimulating consumption usually includes the following aspects:

1. Publicity and shopping guide: The government or enterprises publicize the characteristics and value of products or services through various publicity channels, such as TV advertisements, outdoor advertisements and social media, and guide consumers to make purchases.

2. Consumption tax relief: The government introduced preferential policies, such as reducing consumption tax or providing financial subsidies, to reduce consumption cost and enhance consumers' purchasing power.

3. Promotion activities: the government or enterprises attract consumers to buy through various promotion means, such as limited time concessions, full reduction promotions, gifts, discounts, etc.

4. Increase employment: Increase the income and purchasing power of consumers by expanding production and increasing employment, thus increasing the activity of the consumer market.

In short, promoting consumption means that the government or enterprises stimulate consumers' desire and ability to buy through various means and policies, promote the development and expansion of the consumer market, and is an important means to promote economic growth and promote the active consumer market.