What did Wang Laoji do when he made his own cottage, so that the cottage had no way to go?

I learned in the official mall of Wang Laoji that Wang Laoji has a new version of "Hundreds of Surnames", including Li Laoji, Zhou Laoji, Chen Laoji, Zhu Laoji and Ye Laoji. Guangzhou Baiyun Mountain Pharmaceutical Group Co., Ltd., an affiliated company of Wang Laoji, previously applied for a number of "Laoji" series trademarks, including Mao Laoji, Ding Laoji, Zhao Laoji, Li Laoji, Su Laoji and Bai Laoji 100 trademarks. These trademark applications are not all 30 kinds of herbal tea products, but also 32 kinds of beer, tea-flavored non-alcoholic beverages, fruit juice and other products. In the months of 202 1 and 10, except for a few invalid or rejected trademarks, the above-mentioned nearly 100 trademarks with the surname "Lao Ji" were registered.

As we all know, trademark represents the product image of an enterprise and is also an intangible asset. Being infringed by a fake trademark has always been a headache for many enterprises. Therefore, the bigger the enterprise, the more urgent it is to establish a trademark defense system. In order to prevent others from preempting the same or similar trademarks maliciously, many enterprises have laid out a trademark defense system in advance to prevent the "cottage" trademark from infringing on the brand.

This year, Wang Laoji launched the "altar of Wang Laoji's surname". Consumers can customize products and exclusive "Wang Lao Ji" herbal tea cans. Except for the change of the word Wang on the product, other specifications and packaging are exactly the same. Wang Laoji started with his surname and evolved into many different styles such as Zhao Laoji, Qian Laoji, Sun Laoji and Li Laoji. It can be described as interesting, and once it was launched, it quickly circled.

What medicine did Wang Laoji buy in the gourd? Consumers have different opinions on Wang Laoji's application for 100 trademark. It is not surprising that Wang Laoji is declaring war on his opponent's domineering and looking for a way out in advance. This is just Wang Laoji's daily "confusing operation". However, regarding this 100 surname trademark, some insiders said that this is a defensive measure that many large enterprises generally take to prevent the trademark from being infringed. Other trademarks with similar words or meanings to their own trademarks are also registered together to prevent other lawless elements and enterprises from counterfeiting and causing unnecessary losses.

Let the counterfeiters have no way to escape. As the earliest brand registered on drugs and medical products, Wang Laoji registered 32 kinds of trademarks with' Baijia surname+Laoji'. On the one hand, Wang Lao Ji tried to get rid of the product positioning of medicinal beverages and expand the consumer groups, because consumers would think, after all, I am not sick, why should I drink medicine? It is more convenient to open the market from the perfect transformation of medicinal tea to beverage. In addition, Wang Laoji's application for the trademark of' surnamed can' does not rule out the need for commercial operation. On the other hand, Wang Laoji's move, from the trademark point of view, is also to establish his own defensive trademark moat.

The most effective way to crack down on imitations is to take the path of counterfeiters and leave them with no choice. Due to the proliferation of cottage brands, genuine businesses are hard to prevent, so they are forced to register multiple trademarks first, which can not only effectively protect their trademarks from infringement, but also greatly prevent consumers from being cheated and accidentally buying fakes from the perspective of mass consumption, which is also a kind of protection for their rights and interests.