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Appearance joke
In fact, I think no matter what car you drive, there are always people who look down on you. This is normal. It doesn't matter whether you are a joint venture or not. The important thing is that you like your car enough, no matter what others say. In addition, the more he emphasizes that his car is a joint venture, the less confident he is. I haven't talked to anyone who really drives an imported car for a day. Buying a real joint venture car now, I don't even know what is cool, like the starting price of Beijing Hyundai Rena.
Look at your description. First, you bought a car before it. Secondly, your car is expensive or his car is put aside. Don't care what others think of you. I don't know when Baojun was called a joint venture car by some people. What are the products of General Motors? The hottest topic is that every model of Baojun goes on the market and must be sold according to domestic standards. For example, Haval H6 is the most model of Baojun, from 560 to 565438+. Then at 530, which has not been listed yet, the slogan of dragging H6 into the water was played, and none of them succeeded. Many netizens compare 5 10 with H6. To tell the truth, there is really no comparative significance, not to mention the different levels. When it comes to positioning, the top-mounted H6 5 10 can be 2.5 vehicles. What is the comparison? Different positioning, facing consumption.
For example, compare him with your long-term SUV. It's really meaningless to compare him with Geely's Job. If you want to buy a budget of 5 10, you may go to Geely 4S to see Job, or even consider it comprehensively, just because the budget is not enough. As for the owner who intends to buy Job, I'm afraid he hasn't entered the door of Baojun 4S. It is not a grade product at all, and the consumer groups are not at the same level.
Not to mention the overall quality, quality control and driving quality of Baojun, including safety, are not as good as Geely, Chang 'an, Great Wall, BYD and Chery. Baojun focuses on low-priced products, and it is good to sell them cheaply, but some car owners don't want to prove that they are poor, and it is not good to brag.
Don't care too much about what others say about yourself. As long as it can meet its own consumption demands, it is a good product, especially the bulk and long-term consumer goods such as automobiles. In addition to high-end products, at present, independent brands have the technical strength to attack the B-class car market, such as Geely and Changan. Although the technical strength has been achieved, the lack of brand influence still cannot bring a premium to the price of the vehicle itself. The higher the budget, the more consumers will pay attention to the brand and get rid of the high choice of actual products.
Vision SUV is actually a re-evolved version of GX7 with Geely logo. From the perspective of chassis structure, it can be called a complete "joint venture", and it has inherited the fine tradition in front and rear suspension forms, wheelbase, tread and interior space optimization. Powertrain is Geely's own technical support. The peak output of 1.4T+CVT is 215n m, 133 horsepower, and fuel economy is the design focus of this engine.
Baojun's product similar to Vision SUV is 530. For the latecomers, its size and wheelbase have become more advantageous, which has brought positive impetus to good spatial performance to a certain extent. Because the whole system does not provide four-wheel drive models, the design of the chassis is completely space-oriented, and the optimization of the whole platform is much simpler. It can even add a third row of seats to achieve seven seats, which is really better in terms of space utilization. The powertrain of the low-profile car adopts the combination of 1.5T+CVT. The torque platform and peak power are better than those of the long-range SUV 1.4T, and the fuel consumption control of Baojun 530 is average.
If it is a brand joint venture decision, Baojun is actually not a joint venture, but from a technical point of view, it is influenced by general technology and supported by SAIC, so it can be considered as a joint venture model. As far as configuration is concerned, the prospect SUV is obviously more cost-effective, at least it has reached the same mechanical configuration, such as suspension form, electronic parking standard and so on.
So Bao Jun made fun of Geely, but it was actually pot calling the kettle black. (yafu)
Baojun, like Qichen, is an independent existence: a joint venture with its own brand. Strictly speaking, they cannot be classified as joint ventures or independent. There has been a lot of debate about this joint venture independent brand. Some people think it's a fool, others think it's better than their own brands.
Baojun is considered to be the best-performing brand among joint venture independent brands. In the early days, Baojun took ordinary old models as samples, such as Le Chi, Excelle transformed into Baojun Le Chi and Baojun 6 10.
However, Baojun now has its own technology accumulation, relying on independent research and development to obtain low-cost products through scale effect, thus enhancing the competitiveness of products, so Baojun's quality will not be bad enough to be taken away. Although a large-scale recall broke out in Baojun some time ago, it also showed the attitude of its responsible person.
The full name of Baojun OEM is "SAIC-GM Baojun Automobile Company"
It is indeed a brand of General Motors, but in fact,
It should be regarded as an independent brand. If you say that you are a joint venture brand, it is Wang's own face. But such a thick face, I don't know how big a piece of gold foil is to cover it.
First of all. Be clear.
Cars are only imported and made in China.
Simply put, it is made in China or abroad.
If foreign capital is injected into OEM, it is a joint venture. Then Mercedes-Benz is a joint venture car. Volvo is made in China. After all, Li Shufu, the boss of Geely, is the largest shareholder of Mercedes-Benz.
China couldn't build a car at first. What are we going to do? Buy technology and others won't sell it. Imported ones are too expensive. There is no choice but to introduce capital. Buy production line, buy technology and build your own car. Foreign capitalists make money. Or ... at first. There are no domestic cars. There are only two kinds: joint venture and import. At this time, the joint venture is equivalent to a domestic car, that is, a domestic car.
So in the chain of contempt. All imports despise all joint ventures. For example, an overbearing car owner, a pure imported Toyota (smuggled, actually cheaper than a domestic car). Look at all the joint venture cars in the world. They are rubbish in rubbish. Later, cars were made in middle schools. There are relatively pure domestic cars that don't need to be handed over to foreigners. This batch. Just buy an ugly Japanese Mitsubishi engine set in China. This generation. Tell the truth. The quality is worse than that of the joint venture. After all, the joint venture car. The old technology that has been more or less eliminated by foreigners is occasionally supervised by several foreign engineers. But the workers' factory is 100% owned by China. We'll talk about it later.
Geely Chery BYD and others began to exert their strength. Develop your own engine gearbox website and so on. At this time, in terms of quality. There is basically no difference between domestic joint ventures. The key is quality control. That is, whose materials and quality are better.
At this moment. Same price and level. Domestic cars of first-line brands. No matter in appearance. Any aspect of quality or performance. Are slightly better than the same level of joint venture cars. There is a simple reason. Everyone's costs, workers and so on are the same. But joint ventures have to give money to foreigners. So we can only cut corners. Coupled with issues such as worker supervision. You could say that. Small wins in all aspects. Simply put. 65438+ 10,000 yuan domestic car. First-line brands can be stronger than any brand at the same level in all aspects, with a joint venture of 654.38 million yuan. But ... pay attention. The price cannot be lower than Baojun. Because he is not a joint venture. Moreover, it is famous for its domestic cars with the worst quality and the worst reputation. Basically, Baojun's reputation is similar to that of Zotye Lufeng Lifan.
The only capital of a joint venture car is more than 30% more expensive than a domestic car. Buy a trademark and put up a sign. Everything else is useless. The same. Not all domestic brands live up to expectations. There are only three or five brands in the first line. The quality of other second-and third-line brands is similar. But so is the joint venture. The first-line brands are not bad. The quality of third-line brands is not the rival of domestic first-line brands at all.
Similar to today's smartphones. Getting a Samsung mobile phone is really better than Huawei. Do you have a face? However, those who take Samsung will definitely despise using Gionee mobile phone 360. Stop talking about cars. It's different. All the same. Making a car is much easier than developing a mobile phone.
And ... as long as it's in China. Products produced by workers in China. Especially near or similar production lines. The quality is exactly the same. Production lines like Qichen and Nissan. Each worker produces two kinds of cars almost at the same time. Almost all accessories are universal. You said it was different?
And the chain of contempt will always exist. Let him despise it. It's a big deal to learn from ah q, so let's fight against contempt. Despise all joint venture cars. Despise all luxury cars. Despise all the foolish brothers who spend a lot of money on rubbish. Despise yourself. As long as you put foreign brands on your car, you can see that all China brands are rubbish. Despise experts who know nothing but fill in the blanks. I despise pseudo-experts who talk about why they all know Kan Kan, but in fact they are all idiots. Disdain not to buy, only buy expensive second-hand goods. Despise those who bought BMW Brilliance. Be sure to deduct the word glory. Why (Brilliance is a shame, and the owner knows it) despise buying Changan Ford, and must deduct Changan's. Same. Chang 'an is also a great shame.
Finally, sum up. Theoretically speaking. No one should despise anyone. But in fact. Despise will always exist, and no one can escape. Black people have always been despised, so what? China people have always been despised. So what?
Baojun automobile is a joint venture brand. Is there anything to be proud of about a joint venture car?
Question:
This problem is worth thinking about. Because its once hot sale was inseparable from "playing foreign brands", it seems that after the rise of independent brands, it boosted the "sentimental brand"-this is a typical "follow the trend".
In the stage of cooperation with individual sales outlets of these two brands, sales staff will definitely mention GM's "advanced technology" when introducing technology, which will certainly make employees in the automotive field sneer, but it is still attractive to consumers who don't understand cars at all; However, in the past two years, it advertised that "people need it, and Wuling will make it", which seems to have become a responsible independent brand, but the shareholding structure of this joint venture company has not changed.
"Structure" of Wuling Automobile
Mentioning Wuling may be associated with Guangxi liuzhou wuling Automobile, which seems to be a self-owned brand; However, the early management of Wuling was not ideal, because its predecessor was Liuzhou Power Machinery Factory, which could only produce tractors in the early days. It was not until 1982 that Liuji began to plan the development and production of mini-cars, and Liuzhou Mini-car Factory was formally established three years later.
However, at this time, Longqi has nothing to do with Wuling, that is to say, Wuling is Wuling and Liu Che is Liu Che ... Wuling Automobile was actually established in 1985, but in 1988, Gui Long and Xinxiang joined hands to become a Sino-foreign joint venture company, and Wuling Automobile Enterprise Group merged with Liuzhou Machinery Factory in 1996.
This is the predecessor of Wuling automobile, but what happened to Wuling in the later period? The initial start of liuzhou wuling Automobile is also very difficult. After all, without an ideal technical reserve, the progress of going it alone will be very slow; So Wuling Automobile, which learned to use the joint venture model very early, seems to have chosen "overtaking by road".
So 200 1, liuzhou wuling Automobile reached a strategic cooperation with SAIC by means of asset transfer; The following year, SAIC-GM-Wuling was established by SAIC, GM and liuzhou wuling. However, Wuling automobile still has no strength at all, and its share ratio is very low; In front of SAIC and GM, it seems to be somewhat "humble". Without independent research and development capabilities, some technologies are needed to build cheap micro-cars. What should we do?
The answer is, of course, "paid replacement", that is, replacing some backward technologies, such as L2B 1.5L engines, with equity.
At present, the shares of Wuling Automobile are as follows:
At this point, we can first determine whether Wuling automobile is a joint venture, which is obviously undeniable; Secondly, it is undeniable whether Wuling brand is a joint venture brand. Although Wuling automobile was not at first, it has become a standard "joint venture independent brand" after two joint ventures.
However, this is somewhat different from the general joint venture brands, such as SAIC-GM Chevrolet and SAIC-GM Buick, which are joint venture models using foreign brands; The so-called "joint venture independent brand" is a model of creating an independent original brand or a new brand by joint venture mode.
For example, SAIC-GM-Wuling Baojun, Dongfeng Nissan Qichen and Guangqi Honda are all such brands. But who does the brand belong to after the joint venture? It should belong to three parties, so it is also a joint venture brand.
Is Baojun Automobile a joint venture?
There should be no dispute about this, because Baojun Automobile is a brand under the joint venture company SAIC-GM-Wuling. That is, "the product after the joint venture", if Wuling is not a pure joint venture brand, then Baojun is dead pure.
Therefore, the sales performance of Baojun Automobile in the initial stage of listing is quite good. Referring to Baojun 560 and 5 10, the sales volume of small SUV 5 10 once surpassed that of sales champion Haval H6; The reason for selling well has little to do with the actual quality of vehicles, but the good design level and "universal foreign flavor", which is generally accepted by consumers at this stage.
Focus: the sales performance of Baojun Automobile is getting worse and worse, and the sales volume has dropped sharply year by year! Still refer to Baojun 5 10. This car has achieved 60,570 vehicles in 2020. After 202 1, the sales volume was only 1.683 in the first month, and it dropped to 924 in the second month.
According to this sales trend forecast, perhaps the sales volume of Baojun 5 10 will drop by about 50% this year. It can be said that this is already the standard of unpopular cars, because its price positioning is fast-selling cars. So why is the sales of this once-popular car falling all the way? The reason should be that the joint venture is not pure enough, and secondly, Wuling's "brand endorsement" has played a counterproductive role. But the key is that the technical level is really average, just blindly expanding.
Since the launch of 530, the feeling of being marginalized has become more obvious. With the introduction of RS5, it is basically certain that Baojun will be unpopular because of its L2B&; The engine technology of LJO model is backward, and the supercharger in multi-point injection is not at the same level as the high fuel efficiency direct injection machine of competing products.
In terms of gearbox, the independent brand is mainly excellent wet dual clutch or AT, but Baojun will eliminate AMT and replace it with CVT); Developed jointly by SAIC and Bosch. This kind of transmission with short service life, deceleration and low temperature protection is not as good as wet dual clutch. The price of Wuling Baojun equipped with this system coincides with high-quality competing products, even comparable to 2.0T performance cars or four-wheel drive SUVs. As a result, the sales volume of RS5 is much lower than 5 10.
To sum up, although Baojun Automobile is a joint venture brand ... in fact, there is no need to use "although" to evaluate, and the quality of most joint venture brands is very low; For A-C cars and SUVs, 90% of the top 30 breakdowns are joint venture brands. Therefore, these joint ventures have nothing to brag about, and it is certainly not good for joint venture independent brands to receive this level of "foreign decline"; This is why brands such as Qichen, Idea and Baojun are ultimately unpopular.
Wuling Baojun's brand positioning is actually very similar to Suzuki or Mitsubishi, which is suitable for "low-demand car users"; However, the demand of users will inevitably increase with the increase of the car purchase budget, so the ability of car companies not to grow synchronously will inevitably be eliminated.
Tianhe MCN authorized release, copyright protection.
Strictly speaking, Baojun is a joint venture brand. Between joint venture brands and independent brands. It is the product of national policy in a certain period.
At that time, domestic joint venture brands all launched their own brands. For example, BMW Brilliance, Shanghai Volkswagen Tian Yue, FAW-Volkswagen Carrier, Guangqi Honda Concept and Dongfeng Honda Siming are the only survivors at present, namely, SAIC-GM Baojun and Dongfeng Nissan Qichen.
SAIC-GM Baojun is essentially a liuzhou wuling, but borrowed from SAIC-GM's passenger car brand. What does Wuling do? Wuling is a professional van manufacturer.
In recent years, Baojun's development momentum is very strong, and its presence in China is becoming more and more sufficient. Baojun 730, 3 10, 5 10, etc. have sprung up everywhere. Under the huge amount of possession, there will inevitably be a public opinion demand to maintain its own brand. Therefore, it is understandable to brag about Baojun's joint venture status.
Of course, all that is just a trick of self-deception. Baojun is Baojun, a brand built on the chassis of a van. Its only competitiveness is large space and low price (isn't this the characteristic of a van).
As for colleagues' jokes, just laugh them off. After all, it is meaningless for you to argue with a colleague who relies on a treasure to brush his presence. Even if you win, you actually lose. If you have time, earn more money and buy a big enterprise. Then no one will complain in front of you.
Hello, Baojun can be said to have completely evolved independently. As a joint venture with foreign companies, Baojun is the most successful in launching its own brand.
Don't let colleagues talk nonsense. Baojun brand is a joint venture company composed of SGM Wuling. In fact, it is also the need of national policy to use the chassis of Wuling van in the domestic market. If we really want to approach the joint venture, SGM Baojun's full name is SGM Wuling. According to your colleague, SGM-Wuling is also a joint venture vehicle, and SGM-Wuling is estimated to have no 730 and 560, which is also the end of the Cheng Kai concept. Personal point of view.
Baojun Automobile, formerly known as SAIC-GM-Wuling Baojun, as we all know from the name, liuzhou wuling Automobile and Wuling started as vans, and SAIC-GM-Wuling accumulated more than 20 years of experience in building cars, and later built them with the strength of SAIC, GM and Wuling, creating an emerging brand in the passenger car market. Baojun 630 is Baojun's first mid-level car.
Baojun Automobile focuses on third-and fourth-tier cities and has a huge 4S shop. It wants to maintain the position of towns and villages. Baojun automobile pays attention to cost performance and space. Every time Baojun produces a car, the space is beyond the same level, and there are people-friendly prices. Nowadays, Baojun looks more and more fashionable and young, just like Baojun 5 10, which is cheap, fashionable and young, with high configuration.
1. Geely Vision suv From the beginning of planning, the rear butt of Geely Vision suv is not very good-looking, which may be a personal eye, and the texture of the whole vehicle has risen to a new level. The front is familial.
Since Volvo's technology, Geely's car-making technology has become more and more mature. Many of them use Volvo's technology. Job Geely has a fashionable appearance and good sales.
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