Why was BMW Brilliance rejected?

Because BMW Brilliance is a joint venture car.

In terms of testing standards, BMW Brilliance's testing standards are even stricter than those in Europe. Every step of BMW Brilliance production is strictly controlled, so the quality is absolutely no problem. The only feature of BMW Brilliance is to focus on the production of domestic long-wheelbase BMW cars, because the long wheelbase brings large space, which is also the difference between domestic models and foreign models.

Nowadays, the domestic consumption level is constantly improving, and the brand of automobile is becoming more and more critical. There is an unwritten saying that men go out to see cars. It can be seen that the car is not only a tool in people's minds, but also the facade of the owner. I believe many people have had the dream of Mercedes-Benz BMW. In addition to importing BMW, BMW Brilliance also has BMW Brilliance, but the appearance rate of BMW Brilliance in China is even less than 10%, or even lower.

The difference between BMW Brilliance and BMW

Different origin, different assembly, different logo, different power selection, etc.

1, different places of origin: BMW Brilliance is a Sino-German joint venture established in Shenyang in 2003, and BMW is an independent automobile company established in Munich, Germany, 19 16.

2. Different assembly: BMW Brilliance assembled in China. Engine, gearbox and other key parts are imported from abroad, and nearly 30% of the parts are made in China, so the cost is lower. BMW is an imported car, and its production technology, quality and assembly quality control standards are world-class.

3. Different logos: BMW Brilliance has the rear logos of BMW Brilliance and Li, while imported BMW only has the logo of I. ..

4. Different power choices: Take Series 5 as an example. BMW Brilliance has only two series from 525LI to 530LI, all of which are equipped with 2.0T engines as standard. There are three series of imported BMW, from 525I to 540I. The 540I is equipped with a 6-cylinder 3.0T engine, and the power selection is more abundant.