Why are users of OPPO and vivo so loyal?

20 16 in July, Tencent released "20 16 in-depth report on mobile phone market", which answered the questions raised by the topic owner. The main problem is the loyalty of mobile phone users, so let's start here. The picture above shows the choice of Huawei mobile phone users when buying the next mobile phone. It can be seen that 59% of users choose to continue to buy Huawei mobile phones.

So how much is Xiaomi? We can see that 45% of users continue to choose Xiaomi as their next mobile phone. I didn't check the previous data, but this data is actually very high.

Meizu 4 1%.

Let's take a look at ov again. Oppo: 4 1%, vivo35%, these two brands are actually far from Huawei's 59%.

Back to the topic, there is no doubt that among the brands mentioned by the landlord, Huawei's mobile phone user loyalty ranks first.

Let's take a look at Samsung, the giant of the Android camp. At present, the next mobile phone of Samsung users accounts for 37%, which is lower than the last mobile phone expected by Samsung users, indicating that more and more users who have bought Samsung mobile phones have abandoned Samsung. According to this momentum, it is not out of reach for Huawei to surpass Samsung.

Let's look at Huawei again. At present, only 27% of Huawei users regard Huawei as their last mobile phone, but 59% of Huawei users choose to continue to buy Huawei mobile phones. From this point, we can also see the Excellence of Huawei mobile phones-users are reluctant to change once they have used other mobile phone brands.

Finally, let's take a look at another giant in the smart phone industry: Apple. Up to 77% of users continue to buy Apple phones! Tell a joke, Apple doesn't need to develop new markets, and it can eat for several years from old users. Yu Dazui said that he would surpass apples. It seems that there is still a long way to go.