Why is Volvo, recognized as the safest, not selling well?

Volvo, a famous Swedish luxury car brand, was once translated into Regal. The brand was founded in Gothenburg, Sweden, 1927. 1999, Volvo Group sold its Volvo car business to Ford Motor Company of the United States. 20 10 Zhejiang Geely Holding Group, a China automobile enterprise, acquired the Volvo car business from Ford and obtained the ownership of the Volvo car brand. On April 8, 20 14, Volvo announced that it would suspend its agreement with a Russian company to jointly develop infantry armored combat vehicles because of the uncertainty brought by the Ukrainian crisis. New XC90

New S90

To say why Volvo's sales volume is not high, we must first say its model.

Volvo XC90

There are two versions of xc90: 5-cylinder light turbocharged 2.5t and 6-cylinder twin turbocharged t6. Among them, the maximum power output of the 2.5t all-wheel drive model is 208 HP, with a displacement of 2.9L When the power output is 272 HP (200 kW), the speed 1800 rpm and the torque are 380 Nm. The top speed is 2 10 km, and its engine can produce high torque at low speed. The engine can produce high torque at low speed, so the xc90 has strong power performance at low speed, especially suitable for suv models. A twin-turbo inline six-cylinder gasoline engine (t6) with a displacement of 2.9 liters is listed in China.

In addition, xc90 adopts electronic awd all-wheel drive system, which automatically distributes power evenly to the front and rear four wheels, and can obtain good grip under any road conditions, so that drivers can enjoy safe driving and endless driving pleasure. The electronic awd all-wheel drive system has intelligent function, which can monitor the contact state between the vehicle and the ground and the information received by the driver during the operation of the steering wheel and brake pedal, and then decide whether and how to respond according to these information. In addition, the electronic awd system can interact with the dstc (Dynamic Stability and Traction Control acceleration slip regulation) on the chassis to form a acceleration slip regulation, which can constantly compare the driving direction of the vehicle with the direction of the driver's steering wheel and automatically eliminate any inclination before the driver senses the danger.

Volvo S60

As a medium-sized luxury car of Volvo, S60 is equipped with Michelin Pilot Super Sport ultra-high performance tires [1], which has both the appearance of a sports car and the spacious space of a high-end car, enough to ensure the comfortable ride of five people. The front of S60 is shorter than ordinary cars, but it is superior to the latter in collision safety performance.

At least 13 speakers have passed ko-Tex environmental protection certification, which enriches the entertainment enjoyment of the internal space; S60' s seat belt can sense and adjust its activation mode. In the power part, Volvo has equipped S60 with three engines: D32.0L, D52.5L and T63.0L Its high-end 3.0L turbocharged engine has a maximum power of 304 HP, a peak torque of over 440 Nm and an acceleration time of only 6.5 seconds per 100 km. The standard AWD all-wheel drive system and the three-stage electronic chassis reaction setting realize a sensitive and accurate driving experience.

Volvo V40

Volvo V40 is a brand-new model released by Volvo at the Geneva Motor Show in March 20 12. As a very popular S40 replacement model in China, the V40 incorporates more fashion elements in all aspects.

This model pioneered the "pedestrian protection airbag". On April 6, 2065438+03/KLOC-0, Volvo Cars released its new compact V40 sedan in Shanghai. The four models of the new V40 are imported from overseas, namely "Shang Zhi Edition", "Zhiyi Edition", "Zia Edition" and "Zhizun Edition". The appearance and interior of 20 14 Volvo V40 have not changed much; The body color has been added with four colors: pearl white (pearlescent paint), bright silver (metallic paint) and charm blue (ordinary paint). In addition, V40 Zhiyi Edition and Zia Edition can also choose to install reversing images and navigation systems.

The safety of these cars is obvious to all, and the sales volume is not high, mainly because Chinese people pay too much attention to the car's face value, but the brand-new S90 and XC90 have made great progress in face value. I believe Volvo's sales volume will definitely go up a step.