Learn from Wenzhou to do business. History of Wenzhou people's inspirational entrepreneurship

Entrepreneurship is increasingly regarded as an important driving force for productivity and economic and social development. In view of the positive impact of entrepreneurship, many countries regard entrepreneurship as a basic solution to the problems of economic downturn, rising unemployment rate and too many college graduates. Let me answer the history of Wenzhou people's inspirational entrepreneurship for you, hoping to help you.

History of Wenzhou People's Inspirational Entrepreneurship (I)

With what? One sixth of the booth? Start, enter the American market

Jiang Guilan was born in 1963. He was laid off before he was 30, so he decided to start a business. She persuaded her husband, got his support, borrowed 200,000 yuan from relatives and friends, and set up a plastic processing factory in her home. At first, we made simple plastic products, such as washbasins and clothes hangers, and sold them in the local market.

In order to open up the market, Jiang Guilan went to Zhoushan, Yiwu and other places to sell. From 65438 to 0995, Jiang Guilan rushed to the Canton Fair to find a bigger market. At that time, all the participants in the Canton Fair were large enterprises, not small enterprises. Jiang Guilan arrived in Guangzhou before the start of the Canton Fair and spent two or three days asking from booth to booth. Finally, she got one-sixth of the booth from a company for 40 thousand yuan.

Although the road to foreign trade was opened, due to the low technical content of products and fierce competition at low prices, enterprises were once in trouble, but Jiang Guilan did not give up.

Until the Canton Fair in 2002, Jiang Guilan finally waited for the opportunity.

At that time, a supplier of KFC in the United States found Jiang Guilan and asked them to help produce plastic disposable tableware for OEM. Jiang Guilan's factory has only 13 machines. After seeing the factory, the other party thought the scale was too small and turned around and left.

Jiang Guilan said that in the plastic industry, the production of new products needs proofing and the cost is high. Under normal circumstances, manufacturers have to charge a proofing fee before opening the mold. I talked to several manufacturers, but the other party couldn't talk about the proofing fee, and finally I found Jiang Guilan.

Jiang Guilan quickly seized this opportunity. She decided not to charge the proofing fee first. Then, while trying out samples, we borrowed 3 million yuan from banks, expanded factories, purchased machinery and equipment, and trained employees according to GMP standards of food production enterprises.

Finally, Jiang Guilan's enterprise passed the inspection of KFC, thus becoming the first enterprise in China to produce tableware for the United States.

From OEM to deep-rooted market, the transformation has ushered in a new leap.

After KFC, American tableware giant SOLO also found Jiang Guilan. After that, Jiang Guilan began to segment the market. After a field trip, Jiang Guilan decided to specialize in tableware production.

By 2006, Fuling's annual export volume reached US$ 20 million, making it a decent export-oriented enterprise.

At that time, there were two ways before Jiang Guilan: one was to be content with the status quo and do OEM and OEM; The other is to explore the international market by yourself, establish your own sales network in foreign markets, especially in the United States, and build your own brand and cultural core.

Jiang Guilan knows that the latter road is full of risks and may lose all the customer resources accumulated in more than ten years, but she still firmly chooses her own road to explore the international market. ? Because in my heart, there has always been a dream, that is, let every end customer who has consumed our products remember that even a small straw bears the unique humanistic imprint of Fuling. ?

Jiang Guilan started a new journey of the company's development with the courage of a strong man. First of all, she hired excellent sales talents in the industry at a high salary in the United States and set up three sales companies successively. At the same time, she set up warehouses in New Jersey and Los Angeles in the United States and Vancouver and Toronto in Canada, and established a complete distribution system, so that domestic products can be sold directly to end customers.

In this process, the company's old customers left one after another, and the company encountered unprecedented difficulties, but Jiang Guilan did not retreat half a step. She relies on her sales team to find a new customer base.

After resisting the pressure and persisting in self, Fuling finally ushered in a new return. Fuling became a supplier of Subway eight years ago, Burger King seven years ago, Wendy five years ago and McDonald's four years ago. Last year, Fuling got a KFC production order that was lost for 10 years. At this point, all five American fast food chain enterprises have become customers of Fuling.

Always one step ahead?

Ordinary plastic raw materials have great pressure on environmental protection. Therefore, in 20 10, Fuling established the Institute of New Materials, and established an academician workstation with academicians of the Chinese Academy of Sciences, engaged in the research of degradable materials, achieved many research results, and formed its own core technology. ? Green environmental protection is the eternal theme of social development and the ultimate direction of Fuling. ? Jiang Guilan said,? I think in a few years, every product produced in Fuling will be labeled as green, degradable and zero pollution. ?

In recent years, despite the double-digit increase in wages every year, the labor cost in Fuling has been declining. Fuling set up its own automation research institute, combined with the company's production process, developed a highly automated production line to minimize the number of workers on the production line and reduce labor costs.

90% of Fuling's products are sold to the American market, and the transportation cost is a great burden. To this end, Fuling chose straws with high transportation costs to be produced in the United States, and at the same time chose machines with high degree of automation independently developed.

Summarizing his own road to entrepreneurship, Jiang Guilan said that he was one step ahead of others. When others do domestic sales, she has done export through foreign trade companies; When others export through foreign trade companies, she has set up a sales company abroad; When others set up a sales company abroad, she had already set up a factory abroad?

2015165438+14 October, Fuling was listed on Nasdaq. Jiang Guilan said that this is an important milestone in the company's development history, marking a gratifying step for the company to take advantage of the international capital market. She will seize the opportunity of the company's listing, lay out the global market, expand the territory of Fuling and meet a new round of transcendence and take-off.

At present, Taizhou Fuling Plastic Co., Ltd. has four production bases, namely 1 production base under construction, two American branches and 1 R&D center. For 12 years, it has become a leading export enterprise in Taizhou plastics industry, ranking the top three among 9 162 peer enterprises in China. The company has successively won the honors of national high-tech enterprise, national contract-abiding and credit-abiding enterprise and Zhejiang green enterprise.

We can't predict the future, but we always keep up with the pulse of the times, straighten our direction from the rhythm of repeated challenges, and look for the encounter with fate. ? Jiang Guilan said.

History of Wenzhou People's Inspirational Entrepreneurship (Ⅱ)

20 1 1 Yangchun March, sixth day? China Youth Entrepreneurship Award? In Beijing, Wang Xianjun, a 36-year-old Wenzhou boy, became the only winner in Zhejiang Province. At this time, it was only eight years before he resigned as an executive of a public institution and chose to start his own business.

For Wang Xianjun, these eight years were the eight years when he really let go of his youthful ideals. In his words? Pain and happiness? Eight years! Surrounded by flowers and applause, Wang Xianjun smiled and said frankly that it is not difficult to start a business. The hard thing is, if you find it, you must stick to it and not change your original intention. Just like falling in love, can a fickle person get true love?

Can Wenzhou people do high technology?

In this magical land of Wenzhou, the hardworking and intelligent Wenzhou people have made amazing achievements, and many entrepreneurs have vividly interpreted the spirit of being the first. However, whether hardworking or smart, in the eyes of ordinary people, at least, before Wang Xianjun, who founded Wenzhou Weirikang Biotechnology Co., Ltd. and made products, there were only two Wenzhou businessmen who were impressed? Representative works? One is the great cause of shoes, hats and clothing manufacturing all over the world; Second, everywhere? Real estate speculation? Capital operation of symbols. As for what high-tech products, it seems that I have never heard of them.

History has given Wang Xianjun an opportunity to change Wenzhou's traditional industrial model.

Wang Xianjun, born in1June, 975, was from Wenzhou. Maybe he has been exposed to doctors since he was a child. 1994, when Wang Xianjun entered the college entrance examination, she chose to study medicine without hesitation. 1998 graduated from Nanjing Medical University, majoring in molecular biology. As soon as he left the university, he was hired by a large biotechnology company in China, and Wang Xianjun won the trust with his knowledge accumulation and good personality, and soon became the deputy general manager of the company.

The future is as beautiful as flowers, and the spring breeze is proud, but Wang Xianjun inadvertently fell into pain and could not extricate himself. Is it for the company? Work? He learned about the global biological market and saw the infinite business opportunities in the biotechnology industry? In China's pharmaceutical industry, biotechnology was once considered as? The industry closest to international advanced technology? As a part of it, the development of diagnostic reagents in China is still in its infancy. The demand for in vitro diagnostic reagents and instruments in the United States, the largest pharmaceutical market, is increasing by about 20% every year, while 90% of the domestic in vitro diagnostic reagent industry market is exported. Bayer, Roche? However, other famous large enterprises monopolize the operation, and the products produced by domestic enterprises are not only low-end, but also account for only a negligible market share of 10%.

The so-called in vitro diagnostic reagent, in layman's terms? Can the disease be warned in advance or diagnosed in the early stage of the disease, and get timely and effective treatment? Our products, in vitro diagnostic reagents, can provide accurate detection for early detection and early diagnosis of coronary heart disease, cardiovascular disease, tumor, liver disease, kidney and lung disease, AIDS antigen and other high-risk diseases and infectious diseases, and will undoubtedly make great contributions to reducing patients and preventing health care.

Wang Xianjun is confident that he has theoretical knowledge in this field. In those days when he didn't think about tea and rice, an ideal fire of serving the country and realizing the value of life was ignited invisibly in his chest. He thinks this is what he wants to do. However, his idea was first opposed by his parents and friends. Are the reasons for opposition sufficient and practical? Biological industry is a high-risk, high-input and high-tech industry. Your boy has no money, no connections, no proprietary technology, but he is very enthusiastic. Why do you want to run this high-tech company? I just don't know much.

Wang Xianjun is still a little ignorant. In 2003, Wang Xianjun, who made up his mind, quietly resigned as a well-paid vice president, took out all his income of about 2 million yuan over the years, registered and established Wenzhou Weirikang Biotechnology Co., Ltd. with only 2 million yuan of start-up capital and four employees, plus the simple space rented by Wenzhou Overseas Students Pioneer Park, and Wang Xianjun's company quietly opened in an atmosphere of doubt and opposition.

As soon as I got the business license, the problem came. 2 million yuan is like a joke for the operation of a biological enterprise, only enough to buy a fully automatic biochemical analyzer that I had to have at that time, as well as the operation of the company, the purchase and sale of raw materials, the salary of personnel and other auxiliary instruments and equipment. What shall we do? Wang Xianjun, who is worried to death, has never asked his family for money. He couldn't afford a fully automatic biochemical analyzer, so he bought a semi-automatic one. Although it takes three times as long as the former, it can also save more than half of the money. When he had no money to pay for the time being, did he borrow it from his friends or from these entrepreneurial partners? Credit? The key is to make products as soon as possible, which is the foundation of the company!

During that time, Wang Xianjun became the CEO of the company and the director of the R&D center. He plunged into the laboratory, added some pieces of bread and bottles of mineral water, and stayed up all day and night, forgetting to eat and sleep to an almost obsessive degree. Every link, every link has been repeatedly improved and verified?

This dark day lasted for half a year. The effort finally paid off, and Wang Xianjun led his R&D team to finally test out the first product.

There are products, but how to sell them has become a problem that Wang Xianjun thinks about day and night. You can't lobby hospital after hospital with your own reagents. In addition, why do regular big hospitals easily believe your lobbying? This is a matter of life and death, not children playing house. Wang Xianjun was inspired by his wit. He decided to take the product to authoritative institutions such as Shanghai Medical University, ask professors there to try it out and help him make an evaluation. If he can get their appraisal and evaluation, the products will enter the medical unit much more conveniently and quickly.

This idea is beautiful. But in Shanghai, people heard that he was from Wenzhou, and he developed and produced his own products. Those senior professors don't believe him at all. How does Wenzhou, which makes shoes and clothes, develop in vitro diagnostic reagents? Jokes. This kind of project, raw materials and technology are monopolized by Japan and have not been localized at present. And we can't find domestic reagents to compare. ?

Repeated rejection and dismissal aroused Wang Xianjun's stubbornness. It's not that we can't find domestic reagents for comparison. Ok, I'll buy Japanese reagents for comparison. I don't believe that my reagent doesn't work. One day I will let the Japanese buy my reagent and earn my money back! Wang Xianjun stays at the professor's door every day, waiting for them to get off work. This? Hold on. It has become a landscape in front of the professor building. Finally, for? Send? He was about to leave when an old professor promised to try out his product. Wang Xianjun worried that this was just a perfunctory thing, and he continued to wait at the door after handing over the reagent. The stability test of the reagent took at least seven days, which was in summer, and the taste made Wang Xianjun unforgettable. On the tenth day, the old professor walked out of the building. He grabbed Wang Xianjun's hand and told Wang Xianjun excitedly: Alas, young man, your product is very good! Come on, come to the office, okay?

The products are very competitive and highly appraised, because these professors have high authority in the medical field. Their recognition and evaluation have enabled Wang Xianjun's products to quickly enter many hospitals and take the first step of successful entrepreneurship.

Never change your mind when starting a business, stick to it!

The first product developed in Wang Xianjun? The low-density lipoprotein cholesterol test kit filled the gap in the domestic market, and he also dug up the first bucket of gold from it. He didn't dare to breathe in one breath, and then went ahead with victory, immediately upgrading the overall layout of his company, and began to promote it in three dimensions from R&D, technology, management, production and sales. A series of new products, such as biochemical detection reagents, immunoserological detection reagents and genetic diagnosis reagents, have entered the research and development stage one after another, and the production, marketing and technical consulting services have been gradually strengthened and expanded. Companies such as jointing bamboo shoots have finally begun to attract the attention of local governments and related institutions. In July of that year, the company was recognized as? Key enterprises of scientific and technological innovation in high-tech industries in Zhejiang Province? This also means that Wang Xianjun will never be short of money from now on, and can strive for science and technology support funds from all aspects. As for those investors who are anxious to wait for the Wang Xianjun lion to speak, they also started to stare at Wang Xianjun's every move with small eyes, and as soon as Wang Xianjun shouted, they immediately joined in.

However, Wang Xianjun is very sober. He knows that what he is doing is not an ordinary traditional enterprise, nor a short-term transaction. Since it is high-tech, the only pillar for an enterprise to gain a foothold and stand at the forefront of the market is its own technological core competitiveness. Without this, everything would be gone. Therefore, his main focus is on product development as always. Director of the research and development center? It seems that he will always be like this? Concurrent? Go down. He led his R&D team to apply for an invention patent for its core part by avoiding the key points of foreign patented technology and integrating the key points of independent research and development technology. Later practice proved that this move fully demonstrated Wang Xianjun's foresight and wisdom. Perhaps this is the inherent difference as a Wenzhou native.

Sure enough, when Wang Xianjun experienced the initial difficulties and began to shine in the business world, the weather suddenly changed and the wind direction changed. According to the latest spirit of national medical system reform, in vitro diagnostic reagents are classified as medical devices, and all products need to be registered before they can be sold. Does this mean that all the efforts made by Wang Xianjun and his company are in vain? Zero? Start over and build another company according to the requirements of the new system.

On the road of reform and opening up after entering the market economy, almost every major reform introduced by the state means a new reform? Shuffle? Means a new breakthrough? Or eliminate a group of short-lived vested interests, or emerge as the times require a group of more standardized and more vital companies. Fortunately, Wang Xianjun narrowly escaped the latter. The reason lies in his technical advantages and a series of countermeasures he took in advance, including applying for patents for his products, including establishing close ties with the government and authoritative organizations and gaining recognition. Of course, he can not only launch new R&D products in a short time, but also practice hard to make his company develop healthily and steadily. At the beginning of 2004, the company became the1543rd enterprise in China that was approved to produce the third kind of medical devices, and successively obtained more than 30 national food and medical device registration certificates.

Wang Xianjun played a game? Testing? It has become a turning point in the company's development. After that, under the banner of more standardization, the company is like a nirvana phoenix, reborn from the fire, remoulding its soul, and preparing to fly directly to the sky with a more vigorous situation!

There are many difficulties in starting a business For entrepreneurs themselves, any venture is a process of constantly challenging themselves, learning repeatedly, and then summing up and perfecting. The most important thing is to do it? Perseverance? Just like Wang Xianjun said, persistence means never changing one's mind, never changing one's heart in love, never changing one's mind in starting a business, and persistence in the end means victory! In the biological industry that Wang Xianjun is engaged in, the status quo of weak independent innovation ability, unstable quality and large batch difference of domestic reagents has always been a warning line that haunts him, prompting him to dare not slack off and try his best to break through the bottleneck of domestic technology so that domestic reagents can survive in this market-oriented environment. To this end, he can only be in line with? High standards, Excellence, zero defects? Our quality concept follows the principle that only unqualified products can enter the market, strictly control technology, continuously improve the success rate of innovation, and vigorously develop new products, services and breakthroughs. In 2008, under the international financial crisis, the global economy was depressed. Faced with such a harsh economic environment, the company achieved a 45% performance growth through technological upgrading and product innovation, exceeding the 20% growth rate set at the beginning of the year.

Wang Xianjun believes that when developing new products, we should always seize the opportunity. If someone else has a project, they will start it. At most, they drink leftovers and soup from the market. Troponin test kit? For example, at present, there are only two companies in China that can produce it, and Wang Xianjun is one of them, and the product market prospect is quite broad. From this, Wang Xianjun was deeply inspired and pondered, and became more determined to always look for projects that are not valued or promoted now, but will be promoted in the future, which is a favorable guarantee for the smooth and rapid development of the company.

Facing the rapidly changing market, Wang Xianjun adjusted its strategic decision in time when the enterprise has successfully expanded, and injected more than RMB 1000 million into Wenzhou Weinuokang Biotechnology Co., Ltd., a wholly-owned subsidiary, for the research and development of industrial air and pesticide residue detection reagents for fruits and vegetables, and produced industrial air and food detection reagents with advanced technology and strict process requirements and concepts for preparing in vitro diagnostic reagents, which will once again seize the market opportunities in the diagnostic reagent industry.

Success belongs to determined entrepreneurs. After eight years' development, Wang Xianjun's company has built Weirikang Biotechnology Park with a total construction area of more than 27,000 square meters in Louqiao Industrial Park, Wenzhou, and undertaken a number of R&D projects funded by the Ministry of Science and Technology, national planned projects and national key new product planned projects, which were named by the Ministry of Personnel? Core Unit of Postdoctoral Research Center in Wenzhou Hi-tech Park? . Individuals have obtained 6 invention patents and published papers 16 in national journals. Many new products he presided over filled the gap in the domestic market. Among them, he presided over the successful development? Serum low density lipoprotein cholesterol detection reagent? , get a national patent? Invention award? The second prize was included in the national torch plan project by the Ministry of Science and Technology; The series of gene diagnostic reagents cooperated with Chinese Academy of Sciences became? China Academy of Sciences Biochip Experiment Promotion Demonstration Center? ; ? Development of detection reagent for total bile acid enzyme circulation rate method? A number of high-tech projects are listed as the innovation fund projects of small and medium-sized scientific and technological enterprises of the Ministry of Science and Technology, the national key new product plan projects, and the national high-tech industrialization projects. And the enterprise ranks in Zhejiang Province? A group of five enterprises? , provincial high-tech enterprises, provincial high-tech research and development centers, and provincial small and medium-sized enterprises.

Wenzhou people can finally make high-tech products! Facing the impressive achievements, Wang Xianjun said modestly: The biomedical industry is vast, and I have just arrived at the seaside, and the road ahead is long?

History of Wenzhou People's Inspirational Entrepreneurship (3)

Wang Zhentao, Chairman and President of Wenzhou Aokang Group, worked as a carpenter for 3 years and sold for 5 years. 19.883 million started and founded the predecessor of Aokang Group? Yongjia county aolin shoe factory. After 17 years' efforts, he developed a small family workshop into a top private enterprise in China 100 with annual sales income exceeding1800 million yuan. 1999, Wang Zhentao set fire to thousands of pairs of inferior leather shoes produced and sold by illegal foreign manufacturers who counterfeit Aokang brand from all over the country, thus rehabilitating Wenzhou leather shoes.

Aokang Group is one of the largest enterprises in China's footwear industry at present, with five overseas branches. Together with Bishan County, Chongqing, Aokang Group has established? Western shoe capital? .

Wang Zhentao cares about charity and has donated hundreds of millions of yuan to the society. China Charity Ambassador? The reputation of. In 2005, it invested 20 million yuan to set up a national individual charity foundation? Wang Zhentao Charity Foundation? This is the first private non-public charitable foundation of private entrepreneurs in China and the largest charitable foundation in China.