Imitation: a shortcut to success in starting a business?

I saw an interesting topic recently, that is, the longer a company takes a holiday during the Spring Festival, the better its cash flow situation will be. If you plan to start a business, you must pay more attention to the products and businesses that such companies are doing.

Of course, this can only be seen as a joke, because there are many possibilities behind taking a long vacation, such as business is not good and you are not in a hurry to start work, such as the boss has already planned to start a new stove, and so on.

But this joke reminds me of a word: imitation. Therefore, I also went to Baidu specifically for a word called imitation entrepreneurship.

The concept is very simple, and it is no different from the imitation we usually understand.

Imitation entrepreneurship has the characteristics of less investment, quick effect and rapid entry into the market. Although this form of entrepreneurship can't bring new value creation to the market, the innovation component is also very low, but the difference from replication entrepreneurship is that the entrepreneurial process still has great adventure component for entrepreneurs.

if entrepreneurs have suitable entrepreneurial personality characteristics, they still have a great chance of success after systematic entrepreneurial management training and mastering the right time to enter the market.

I was also inspired by the process of chatting with a relative during the Chinese New Year. Her boss was born as a R&D manager of Huawei. Because she has her own R&D team, the first thing to find the market demand is to see what others are doing, and then optimize and improve it in combination with her own advantages. After doing small-scale product release abroad to test the market demand, she will go to mass production in China.

Just like the case of McDonald's mentioned in "Poor Charlie's Collection" recently, even if it can make a small shop that is much more delicious than McDonald's hamburgers, it will never be able to compete with it.

Imitation-based entrepreneurship refers to the entrepreneurial activities that entrepreneurs adopt imitation and learning after seeing others succeed in starting a business. However, this field is the best one you are deeply involved in. It is much better and faster to find an imitation object and continue to do it until you are comfortable and can export it freely than to explore it yourself.

It seems that successful imitation has always been a science.

Internet companies in China basically imitate foreign models, and Tencent is no exception.

Tencent started by imitating foreign ICQ. Many outstanding companies in Tencent's peers have entered history and become the largest Internet company in China. At the beginning of Tencent's venture, there were many crises, and it was impossible to survive without imitating some proven successful businesses. Until today, traces of several Internet companies are faintly visible on Tencent.

the first is to choose the object to imitate.

We must choose promising "good things" that have proved successful, and remember that imitation is only a means and tool, and the purpose of imitation is innovation and subversion. But I am most opposed to blind innovation, and I must make a decision before I make a decision.

The imitator and the imitator are the first and the second. The first has unexpected problems, and the second can study which ones are most suitable for us. On the basis of learning to imitate the pioneers, we should innovate selectively.

the second is to seize the opportunity of imitation.

in terms of the timing of entering a field, we usually choose to have the second one, that is, a pioneer and a follower, which means that this market is about to start. At this point, we must send a few people to follow us. Once we can see clearly, the big troops will follow us immediately, surpassing the second and fighting for the first place.

Although this concept sometimes makes Tencent delay better fighters, it ensures that there will be no big deviation in Tencent's strategic direction, which is very important for Tencent to get through the start-up period and enter the development period, especially in the unpredictable Internet industry.

In Shenzhen, where the entrepreneurial atmosphere is so strong, I realized the benefits of copying homework so late. It seems that it is not much different from when I was at school. Instead of trying to get the wrong result, if I finish copying the homework of Great God first, I will go back and think about it myself. After thoroughly figuring out the cause and effect of doing this, you are not far from passing the exam.