What is the most important thing about self-media? How do you choose the topic for your creation?

Users who have played Douyin must be familiar with the up owner "Qi Yan Qi Duan". They have attracted nearly 8 million fans with their funny jokes, and the speed of attracting fans is even more exaggerated. One million fans a month! But for such a top traffic owner, he no longer works on jokes, but has shifted his business direction to teaching others how to operate short videos! Why is this? In fact, the lead actor who acted awkwardly in the seventh episode once revealed the reason: I had been composing jokes every day for half a year, which made me feel very tortured, and later I was close to collapse. Therefore, for creators, perhaps traffic and number of fans are not the most important, but being able to continue to produce content is the most important. If you have millions of fans but cannot guarantee the output of content, then these fans are just a decoration. Later activation and monetization of fans will become extremely difficult. Even if you have millions of fans, it will become meaningless. This is what No. 1 New Media has always emphasized: do what you are good at, because in the field you are good at, you will be more proactive in learning, more enthusiastic about creation, more active in creative ideas, and can last longer. , these are key factors that can ensure that your account stands out from many competitors. Don’t join blindly because you think it’s relatively easy to increase followers in certain areas. Behind the seemingly simple content is actually quite complicated planning. The complex and boring links will quickly make you lose the original sense of freshness. Sometimes you will feel that choosing this field is a kind of torture for yourself. Today's self-media has no shortage of entertaining and funny content, and there seems to be a certain degree of "involution" in every field. It is no longer the time to get a lot of attention just because your content is "almost" good. Today's fans are becoming more and more picky, and they prefer creative, professional, and in-depth content because such content is more authoritative and valuable to them. Thinking from the perspective of monetization, establish an authoritative IP in the industry, and then it is often easier to convert. Once you are labeled as an "industry opinion leader" by fans, they will have a sense of trust in you. In the Internet field, the most difficult link to establish when trading between strangers is trust. In order to dispel this sense of distrust, e-commerce platforms have launched "third-party payment" and search engines have launched website endorsements such as "official website". Being able to appear in self-media and provide professional answers for a long time is an endorsement of trust in oneself. Where does the content come from? There are many problems that need to be solved in every industry or field. If you are a senior expert in the mobile phone field, you can search for the word "mobile phone" in the Baidu Index, and you will find that up to 40,000 people are searching for it every day. This keyword shows that there are many people with related needs. The daily information index as high as 10 million also verifies this phenomenon. After determining that this field is of great concern, we can collect what questions users are most interested in knowing, that is, what questions are in high demand. At this time, we can then use software to collect keywords to generate hundreds of questions with one click. related questions, thus instantly getting hundreds of topics. In addition to using these software to collect, we can also manually collect related words, such as drop-down words, related words, etc. In addition, you can also search for relevant keywords on self-media platforms to see which content has a higher reading volume. You need to organize these topics and then create your own content. Remember not to copy other people’s content. . The above two methods of collecting content can both be placed in the topic library. This topic library is the backup for the content. There is no need to be in a hurry when making relevant content. Because there is a kind of content that pays more attention to timeliness, and that is hot content. Let’s take mobile phones as an example. New mobile phones, new technologies, mobile phone characters, etc. may become hot topics, and they are also easy to be searched. In the past two years, I don’t know how many up owners have relied on Huawei’s hot spots to attract fans. It can be said to be "profit from fire". As a self-media person, learning to follow hot topics is a basic skill, so when we create, we give priority to these hot topics. Having said that, we have basically explained the introduction related to self-media content clearly. I believe you have a clearer understanding of why self-media needs to pay so much attention to "interests and hobbies" in the choice of fields, and how to improve your own There is a steady stream of content in the field. If you think this knowledge is helpful to you, you can give this article a like~