What are the development course and related problems of China CCTV in 1990s?

1.90 and CCTV: China CCTV, the national television station of the People's Republic of China. 1 958 may1pilot broadcast, officially broadcast on September 2. Formerly known as Beijing TV Station, it was renamed CCTV 1978 in May.

2. Scandal: You can watch 1, 2, 3 and 4 sets of CCTV through Taiwan Province cable TV. At that time, there were not many local cable TV channels in Taiwan Province Province, so we could receive overseas channels to "make up the seats". Besides these four channels of CCTV, the mainland TV channels that Taiwan Province cable TV users could watch at that time were Guangzhou TV Station, Yunnan TV Station, Xinjiang TV Station and Beijing TV Station. Cable TV users in different counties (cities) in Taiwan Province Province may not be able to watch the same TV channel from the mainland.

65438+ Taiwan Province Province rejected four schemes in the late 1990s.

Liu Fangfei (hidden by CCTV because of the alleged corruption and bribery case of Wang Yi, former vice president of China Development Bank)

The difference between right and wrong is very clear.

scandal

In July, 2007, CCTV- 12, a feature film called "Revealing MLM", introduced a female college student who jumped off a train and died because she participated in MLM, and showed three photos of the deceased before her death. Despite the mosaic treatment, many netizens still see that the so-called "photos before death" of the deceased are actually photos of the life of Yang Bingyang, an online celebrity. After learning about this, Yang Bingyang clarified the matter on his blog overnight, and released screenshots of CCTV feature films, comparing them with the original photos of his life, saying, "Please look at the photos and remember me. Remember to let me know if there is a memorial service. " Compared with Yang Bingyang's self-deprecating attitude, netizens uniformly pointed the finger at CCTV, and many netizens reacted fiercely. Afterwards, CCTV responded in a low-key manner, saying that the incident was caused by the negligence of temporary workers. The credibility of CCTV has been reduced. World Football invited thierry henry to play pirated games. On the evening of June 4, 2007, the column "Football in the World" broadcast by CCTV Sports Channel was pointed out to openly use smuggled game machines and pirated software. Part of the program is that Duan Xuan, the host, and thierry henry, the guest French striker, play the XBOX 360 game Winning Eleven X. Winning Eleven X is an incomplete Chinese version of the folk, and the Xbox 360 console for executing this game must be specially modified. In addition, XBOX 360 and Winning Eleven X have not been officially released in Chinese mainland. Therefore, the netizen who first exposed this incident pointed out that "playing pirated games with Xbox 360 requires using' violence' to crack the host, which not only infringes on Microsoft's intellectual property rights, but also infringes on the copyright of game company Konami!" Afterwards, the "World Football" program group said that it did not know whether to use piracy. On February 3, 2007, CCTV was discovered by netizens that the number of votes in the online voting of the top ten sports figures in 2006 was revised. By increasing the votes of Ding Junhui and Xu Yuhua, who were originally ranked second and third, the e-sports player Li Xiaofeng (net name sky) with the highest number of votes dropped to the third place. The incident caused dissatisfaction among netizens, especially those who love e-sports. This incident was first discovered by netizens in the largest e-sports portal forum in China, and left a witness. After that, the news spread quickly on the Internet, causing fierce condemnation from netizens, especially those who like e-sports. They pointed out that, as the largest official television station in China, which has always prided itself on justice and authority, it resorted to fraud, blocked and suppressed other major media by virtue of its political monopoly position, so that the incident could not cause any substantial waves in society, and only some local newspapers had news. He also said that after the results were announced, some senior government officials praised the process as "fair, transparent and effective" at the award ceremony, but they were helping CCTV cheat. At present, CCTV has not given any explanation for its behavior. However, this incident was accused by Taiwan Province fans and chess players as the slander of CCTV by netizens who love e-sports, and there are different opinions on the truth. Condoms are registered as trademarks. In China, a condom manufacturer registered the "Central condom" as a trademark, which aroused the dissatisfaction of CCTV. "CCTV 1" is the abbreviation of "China CCTV 1". On June 5th, 2006, Kang Hui and Li first appeared on News Network, which attracted attention. Its time is very special, only one day away from June 4. However, the substitution plan was aborted because Li laughed when broadcasting a mine accident. The academic star CCTV Lecture Room has a high audience rating in recent years. However, Liu, Yi Zhongtian, Yan Chongnian and other well-known scholars who came to Lecture Room were controversial. Liu was criticized in a series of lectures on A Dream of Red Mansions because his arguments are not supported by words at present. Yi Zhongtian's lecture was considered by some people as nothing new, and even dubbed as "academic superman" by some people. On the other hand, the "scholar star" has played a wide publicity role. Once Liu's Secret Dream of Red Mansions was broadcast, it aroused widespread concern and set off a new round of "Dream of Red Mansions" fever. Stimulated the development of culture. "Dream of China" series of events CCTV was accused of criticizing and even suppressing some powerful local TV stations through administrative means to save the face and status of the industry leader and narrow their development space. The Chinese Dream is an example. Rumors such as traffic jam during registration, Li Yong's verbal abuse when hosting, Zhao Shu's withdrawal from the Hangzhou singing area of Super Girl, and Chris Lee's participation in Dream China have all hurt the image of CCTV. "China News" Beslan hostage has a prize to guess the Russian Beslan hostage crisis, while CCTV-4 "China News" uses the number of victims as a prize to guess, which is widely controversial. Afterwards, CCTV kept a low profile. Peony and Rose Event Hunan news website Star Online reported that since June 5438+1October 65438+May 2007, CCTV-8 has broadcast the Japanese drama Peony and Rose at 22: 00 every day. The play premiered on Donghai TV in June 5438 +2004 10. When it was broadcast on JET TV in Taiwan Province Province, its Chinese name was Peony and Rose. The plot describes that my sister Peony was kidnapped as soon as she was born. My sister Rose, who lives in a well-off family, never knew her existence, and a pair of sisters never knew each other, which led to family ethics tragedies such as sisterhood and homosexuality. A viewer commented in the news center of Sina in China. Com said that the two sisters hated each other at first, and then fell in love until they died. They are "violent abnormal drama" and "garbage abnormal culture of small Japan"; However, some netizens retort that an open society should tolerate all kinds of views. The relevant person in charge of the international department of CCTV said that the content of Peony and Rose was cut by one tenth when it was broadcast on CCTV-8 compared with when it was broadcast in Japan. As for whether the controversial sister gay story has been handled, he said that it is up to the audience to judge for themselves. It has been noticed that some programs produced or broadcast by CCTV use music or pictures of some foreign entertainment products, and it is suspected that CCTV has not paid the corresponding royalties to the copyright owners. These allegedly infringing programs include: Legal Online: the theme background music of a 24-hour anti-terrorism TV series using Fox Internet TV, and the Allied Death Squad series. Exploration and discovery: Xuanyuanjian series was widely used in the first issue of knowledge program "Door God". The background music of Nintendo Super Mario game was used in the first issue of CCTV's At Your Service. Advertisement of Dream Theater: I used Japanese anime Sakura in Moka and sunshine avenue; I used Japanese anime Fate/Stay the Night; I also used anime music in advertisements such as Ebobot. Prison break theme song for moral observation, legal lecture hall, prison break theme song, first line, skynet, prison break theme song.

Criticism opinion

As the national television station in People's Republic of China (PRC), CCTV has irreplaceable advantages in Chinese mainland. People in Hong Kong, Macao and other parts of China often accuse CCTV of unfair competition by relying on its monopoly position, but this statement has been criticized by Chinese mainland scholars as an ignorance of the news system in China. At 7 o'clock every night, local TV channels in various provinces and cities must also broadcast their news broadcast programs according to the regulations of the State Administration of Radio, Film and Television, and most TV stations put this program on satellite channels, which leads to that TV users in Chinese mainland can only watch a few TV stations except the news broadcast from 7: 00 to 7: 30. Because CCTV has a great influence in China, the staff of local TV stations, including presenters, all take working for CCTV as their ultimate goal, and even give up their "iron rice bowl" jobs to work as temporary workers for CCTV. Some outstanding people have become official employees of CCTV because of their excellent work. Among them, there are famous hosts such as Wang, Wang, Wang and Wang. Of course, they also became "frequent visitors" after several years of tempering. In recent years, some excellent hosts of CCTV have chosen to quit CCTV and join local TV stations in various provinces and cities. The reason is that their popularity rose rapidly after they became the host of CCTV, but they were not reused by Taiwan Province. In addition, many local TV stations began to use high salaries as bait to invite these new well-known hosts who have not formally joined CCTV as new program hosts, such as Liu Yiwei. In addition, CCTV hosts are not allowed to participate in Shang Yan, which makes some hosts feel that their freedom of work is very low and they can't make much money, so they choose to be professional actors, such as Cheng Qian, Ni Ping and Wen Qing. But the general trend is that the hosts of local TV stations are still scrambling to come to CCTV. The Spring Festival Gala, in which CCTV once apologized to the national audience, began on June 5438+1October 25, and entered the rehearsal in the Spring Festival Gala in 2008. From this time on, there will be six or seven rehearsals in the Spring Festival Evening on New Year's Eve, which is the most critical moment for the crew of the Spring Festival Evening. For many cultural and entertainment journalists in print media, this is also the most critical moment. Newspapers keep giving orders to cover the Spring Festival Gala, and journalists have to find ways to dig up new information. However, there is always a line of defense between the reporters and the crew of the Spring Festival Evening, which tests the wisdom of both journalists and the crew, even though it may sometimes prove to be just a useless maginot line. From 1983, the relationship between the media and the crew in the 25-year Spring Festival Gala can be roughly divided into the following three stages: the suggestion stage. When CCTV Spring Festival Gala just started, there was a honeymoon period with the media. 1984 The second Spring Festival Gala had the idea of inviting Hong Kong movie star Chen Sisi in advance, but it was not finalized and she was not informed. However, China News Service rashly released the news without a crew. In this way, Chen Sisi's failure to attend the party will inevitably lead to various speculations, so the crew immediately sent an invitation to calm the storm. Later, it turned out that Chen Sisi added a lot of color to the Spring Festival Gala that year. 1985, director Huang Yihe moved the stage of the Spring Festival Evening to the Workers' Gymnasium. The party that was a complete failure was strongly criticized by the media: People's Daily, Economic Daily and China Youth Daily published critical articles one after another. Under the strong pressure of public opinion, CCTV had to apologize to the national audience in the "News Network" on March 2 1985, and said "sincerely accept everyone's criticism". This is an unprecedented event for CCTV. Since the late 1980s, China TV has entered a period of rapid development, rapidly growing into the most influential first media, and CCTV Spring Festival Evening has ushered in a glorious period. The relationship between the media and CCTV Spring Festival Gala has also undergone subtle changes. It is reasonable that a TV gala should welcome the publicity of other media, so it can attract more people to watch. However, just when the powerful and profitable people in society often enjoy the fruits silently, CCTV began to control the coverage of the Spring Festival Gala by other media. 1989 during the Spring Festival Evening, many newspapers wanted to know about the pre-holiday party, but they were politely declined by the crew. Except for the short news of the Spring Festival Evening released by China TV News 19 and the press conference of the cast of 65438+30, the whole party work was not publicized. This is because CCTV felt that the media paid too much attention to the party a few years ago and incited it beforehand. In the interdependent stage, it should be said that since the middle and late 1990s, CCTV Spring Festival Gala has changed from the original dominant behavior to semi-dominant behavior, and it is no longer difficult to reproduce the glory of that year. Theoretically, it and other media should change again and no longer have the strength of the previous stage. However, with the economic development of China, there are more and more metropolis newspapers. Due to the need of competition, when other cultural activities were relatively deserted at the end of the year, they showed strong interest in the Spring Festival Gala, and then expanded their influence through the second spread of the Internet. The media's attention to the Spring Festival Gala is once again on the rise, and calling on the crew to unblock the interview channels has become a reserved program of the media at the CCTV Spring Festival Gala press conference in recent years. Therefore, understanding the news of the party through various channels has become a compulsory course for many cultural and entertainment journalists. Since 2004, the general director of the Spring Festival Gala has been answering questions from reporters and netizens online. In 2004, the general director and other main creators once each, twice in total; In 2005, the general director Lang Kun answered questions on the Internet three times. At the beginning of the preparations for the Spring Festival Gala in 2008, Director Chen and two directors held a media forum to listen to the opinions of the media.

Chinese and foreign influence

There is no doubt about the influence of CCTV in Chinese mainland. Outside Cantonese (because local residents mainly watch TVB, ATV, Phoenix Satellite TV in Hong Kong and Australasia Satellite TV in Macau, as well as local TV stations such as Guangdong TV and Southern TV). But great changes have taken place in recent years. Due to the influx of migrants to work and settle down, CCTV's influence in southern Guangdong continues to expand. CCTV is the main channel for people to know information and news. The ratings of CCTV news broadcast and Spring Festival Evening have always maintained a high level. Overseas, CCTV 4 has a certain influence, and the Spring Festival Evening is also broadcast live to the whole world through it. The brand of this enterprise ranks 299th among the top 500 brands in the world in 2006 compiled by the World Brand Lab. China's CCTV 20 10 top 500 Asian brands ranked seventh.