Understand art and money slowly.

Recently, I read a letter from Fu Lei's family and a paragraph written by Fu Lei to his son Fu Cong: "It certainly comforted us to make a living by art abroad, but not to rush to the door of the powerful. I believe you will stick to it. This arrogance is also one of the most beautiful traditions of artists in China, but don't forget the old saying,' When you get old and you are cold, you will know that the pine and cypress will wither'. You are old and have not passed the cold test, so you should be right. Everything is solemn. "

It can be seen that strict art critics like Fu Lei also know that it is natural to make a living by art!

This reminds me of a movie.

There is a plot in the movie Modigliani: an American rich man came to the gallery to buy paintings, took a fancy to Modigliani's paintings, and then met Modigliani. When he saw Mo, he said his paintings were interesting. Then modigliani came up to him with contempt and ridicule, poured drinks on the buyers who said his paintings were interesting, and left angrily despite the obstruction of the gallery owner.

This passage describes Modigliani's cynicism about collectors who have no taste, and his contempt for those who have no taste! But this cynical and uncompromising character also caused his premature fall to a great extent!

Speaking of this, it reminds me that Luo Pang talked about the survival of many great painters.

Luo Pang once told the story of director francis coppola, saying that he had a very famous film "The Godfather", which was about the mafia, and francis coppola was the director. He felt that filming The Godfather was his life, at least not an honor, but it was almost like a stain anyway. Why, he made money!

Even after the movie The Godfather was a box office hit, his friend called him, and he only replied, Oh, I see, and then hung up.

Coppola made many art films in his later life, but these art films only had two results. First, he didn't make money. Second, he didn't make money. So he had to shoot The Godfather II, the third film of The Godfather, to earn some money and then feed back his artistic film creation.

But after such a long time, his godfather feels more and more classic, and art films are still rarely seen.

Luo Pang also told a story of Da Vinci.

It is said that Leonardo da Vinci once decorated the house of a duchess, because for artists, painting murals certainly means decorating and decorating the duchess's room.

But one day it was so outrageous that I threw my pen away and ran away. The duke's secretary wrote in his diary that our painter was particularly disgraced today, and he ran away.

Then Leonardo da Vinci later wrote a letter to the duke, saying that I think you are a smart man, and you should see that I am short of money. How can you not see it? That's why I'm so poor now. What if there is no money? I want to leave such an important thing to you, and I have to do a particularly unimportant thing, but I have money there, so you'd better give it to me quickly.

So what is this particularly unimportant thing that Leonardo da Vinci said, that is, painting the famous painting called The Last Supper? You see, in his eyes, this is all business, including our masterpiece Mona Lisa, which is the product of one order.

Besides, Michelangelo, art historians have calculated an account for him, saying that the money saved by Michelangelo in his life, if converted into today's currency, is called 3.5 billion pounds.

Think about how much this is. He painted and carved it all his life, not as a wealth management product. How can this guy make so much money? There are several reasons.

First of all, it is really superior. For example, the city of Florence commissioned him to carve a statue of David. After the carving, everyone was stupid. The carving was so good. So the Florentine was rich at that time, really rich, and was rewarded with 900 gold coins. What concept? At that time, Leonardo da Vinci was 58 years old and Michelangelo was only 29 years old. Leonardo da Vinci had never earned so much money in his life. This is one reason.

There is another reason, that is, Michelangelo simply used the words of China people to let mice accompany cats, and it was really expensive. Of course, watching Michelangelo on Luo Pang's program is really vivid.

An artist, a craftsman, works in front of craftsmen, making money, collecting debts and being a miser. Strangely, his immortality does not conflict with his own wealth accumulation. Why did such a natural thing evolve into a shameful idea of making money in the art world? Why? Look at this from this aspect.

Mr. Chen Danqing, an artist from China, wrote an article, which I think is very good.

He said that the economic sources of artists are actually divided into four generations in history, namely, tomb art, imperial art, religious art and capital art. We can understand the first two arts well.

The third generation is religious art, not to mention western church paintings and sculptures. China's artistic treasures, Dunhuang frescoes and Dunhuang Grottoes, were formed in this way. Because so many businessmen walked on the Silk Road in those days, they always needed the Buddha to keep them safe, so they donated some money to carve a small Buddha statue in the cave to keep them safe, and these works of art are the treasures of the art world now.

However, after the modern society, a new form of art sponsorship has emerged, which is called the capitalist model represented by galleries and art galleries, that is, artists now produce artistic products under the modern social structure.

You can't expect to sell it to a single rich man, that is, the original country, emperor, aristocrat, temple and church. Now you have to face the whole market, strangers and scattered consumers in turn and produce your own artistic products. Only when your art is sold can you get financial support.

Great changes in business model, translated into a word we all know now, originally called B2B, sold to a big financier, and now B2C. In the face of the new model, can we change to win the opportunity of this change?

Luo Pang also said that he had seen a painter in Songzhuang, Beijing, who was very young and unknown. When he was painting there, I asked him how much the painting was worth. He said 200 thousand, I said expensive. Can you sell it? To tell the truth, it may not be held once a year.

I said, "Why?" He said you don't know our business. It takes time to make it. Although when I was young, my paintings couldn't sell for 200 thousand. In the future, I will succeed. After I enter the auction house, I will get at least10 million paintings.

So my paintings can't be sold cheaply now. When I was young, I suffered a little, but when I was old, I got rich. I say your statement is correct, but have you ever thought that there is another way? Just don't do this job.

You use your artistic talent to design some daily necessities and then sell them. If you can sell well, you can make a fortune now. He said that's also a way, but I don't think I'm competent enough to make a transition.

So you see, this is called path dependence, so many people say that I despise money. What is it in essence? Essentially, after relying on path, he used tactical diligence to cover up his strategic laziness.

When it comes to painters, you have to mention Rembrandt.

Rembrandt's life is like acting, even more ups and downs than acting. After studying painting for five years, I ran back to my hometown and opened my own studio. In ancient times, he usually opened a studio and sold it while painting. The merchant customized a painting and put it at home, which reflected my taste on the one hand and my money on the other.

If I had money, I would ask a master to paint my portrait. For example, for my future, I will take the initiative to ask a painter to draw a work, such as the Virgin Mary. Rich people will also ask painters to add their own images to their paintings.

In Rembrandt's time, ordering was not the only way to sell. They can draw whatever they want. For pure aesthetics, it is also common to buy some landscape works and hang them on the walls of the rich.

However, in order to distinguish garbage from masters, when a painter came to Rembrandt's studio in Amsterdam, he was first shocked by Rembrandt's home. Some collectibles can't even be bought by businessmen. Seeing this, they must be embarrassed to bargain with the master.

Seeing Rembrandt's self-portrait hanging on the wall of the studio, if you want Rembrandt to paint a self-portrait for you, Rembrandt will certainly satisfy all your wishes. Even if you buy it, you may not get the spot.

Nicholas Lutz, one of Rembrandt's earlier paintings, caught up with this beautiful era. At that time, a large number of rich people who started from scratch and got rich by their own hands appeared in the Netherlands.

Because most of them are born with suffering, they are eager for painters to paint them as intellectuals and nobles. Rembrandt is no ordinary painter, which is a piece of cake for him.

Judging from Lutz's clothes, he is now a very good person in life. He is wearing a fur sweater and a fur hat, and it is the most expensive mink in Russia. The collar around his neck was a popular dress of aristocrats at that time, which was different from ordinary aristocrats. Looks a little low-key These are all carefully designed by Rembrandt.

On the one hand, he should show the luxury of successful people, and at the same time, he should show it in a low-key way. Especially when we look at paintings, for fur paintings, it is very simple to express the texture, as long as we mention a few highlights.

But expressing fur is really another difficulty. Rembrandt painted fur so carefully that he even painted the feeling of fur explosion caused by static electricity vividly.

He wants to show off his invincible skills. When the old Lutz's outfit was painted by the painter, it was even more spirited than wearing it. That kind of enjoyment can't be brought to him by ordinary painters, but it's not all.

Rembrandt used this face to fully show the shrewdness and rigor of a businessman. Old Lutz sat there being painted, and his eyes were full of impatience. For him, how many silver coins he loses in a minute can be worked out. This is a very unique appearance, belonging to a businessman or Lutz. He belongs to no one.

Rembrandt really brought this man back to life. Let's think about it. When Lutz hangs his paintings at home and invites friends to visit him, who doesn't want Rembrandt to give them another one when he sees his paintings? Perhaps he saw his accurate description of the businessman, and the American rich Morgan bought him off.

Rembrandt's early life can be said to have seen the prosperity of the world, and he gained huge money and wealth with his artistic creativity.

Of course, Picasso has to mention a good painter who sells paintings.

Before he became famous, there was a young painter who lived in a narrow little house and made a living by painting portraits. One day, a rich man passed by and saw his meticulous painter. He likes it very much and asks him to draw a portrait for him. Both parties agreed to reward 1 10,000 yuan.

A week later, after the portrait was finished, the rich man came to pick up the painting as promised. At this time, the rich man had evil thoughts in his heart, deceiving him that he was young and not famous, and refused to pay according to the original agreement.

The rich man thought, "The man in the picture is me. If I don't buy this painting, no one will. " . Why should I spend so much money on it? "So the rich man acquiesced and said that he only spent 3000 yuan on this painting.

The young painter was dumbfounded. He has never encountered such a thing, and he is a little flustered. He spent a lot of time arguing with the rich, hoping that the rich could keep his promise and be a trustworthy person.

"I can only spend 3000 yuan on this painting, so don't bother." The rich man thinks he has the upper hand. "Finally, I ask you, 3000 yuan, do you want to sell it?"

The young painter was very angry when he learned that the rich man deliberately defaulted on his debts. He said firmly, "Not for sale. I would rather not sell this painting than be humiliated by you. If you break your word today, you will have to pay twenty times the price in the future. "

"Joke, twenty times, is two hundred thousand! I'm not stupid enough to spend 0.2 million/200 thousand on this painting. " "Well, we'll wait and see." The young painter said to the rich man who left angrily. Stimulated by this incident, the painter stayed away from this sad place and went back to his old school to study and practice hard day and night.

God helps those who help him. After more than ten years, he finally broke into a world and became a famous figure in the art world.

What about the rich man? After leaving the studio, I forgot the painter's paintings and words the next day. Until one day, several friends of the rich man came to tell him, "Good friends! One thing is so strange! These days, we

Visit an exhibition of a famous artist, and one of the paintings has no price. The figure in the painting looks exactly like you, and the price is 200 thousand. The funniest thing is that the title of this painting turned out to be-thief. "

The rich man seems to have been hit on the head. He thought of the painter more than ten years ago. This incident hurt him so much that he immediately rushed to the young painter overnight to apologize to him and spent 200 thousand to buy back the portrait.

Youth's indomitable ambition makes the rich bow their heads.

The young man's name is Picasso

Picasso is good at telling stories. He will weave his works into stories and touch many people to buy his paintings. Now a few bosses who are often on the screen are telling stories. It is also a pleasure to listen to everyone! This is also an effective means of advertising!

When we talk about people in the west, we have to talk about everyone in the East.

186 1 year, Taiping Army invaded Zhejiang. At the same time, Zuo led the Xiang army to fight back, but he killed innocent people. At this time, Ren Bonian's father was killed. Angry Ren Bonian resolutely defected to Taiping Army, and he also wanted to do it. A pair of painters raised the flag of Taiping Army and became "flag bearers".

As a result, it is conceivable that the Taiping Heavenly Kingdom Movement failed, so he had to move to Ningbo, hide down and start selling paintings for a living. Later, he went to Shanghai. In order to open the calligraphy and painting market, he began to learn the double hook, figure painting followed Chen Lao's face, with quick thinking and skillful composition.

Liu Dezhai, a good friend in Ren Bonian, is good at sunset sketching, and he often asks him for advice in Bernie, so he studies sketching and sketching in the West. He also carries a passbook with him, drawing people from all walks of life, birds and animals. Once he saw two heads fighting in the country, and there was no paper around him, so he drew it on his gown. The title was necessary. "A painter can make a pen with his nails. If you ask how to make this painting, you can see the rest of the robe. "

So willing to try, smart and sensitive, he soon became an omnipotent and exquisite all-around painter, and became famous in less than ten years. Under his guidance, he led many painters and founded the "sea painting school" with Shanghai characteristics.

After Ren Bonian became famous, his orders became unusually large, and he also had a shrewd and strict wife. Sometimes he stops writing, shaves his head and eats at the same time. His wife complains that he neglected the painting industry and lost his brush. During this period, Wu Changshuo got to know Ren Bonian, saw Ren's painting skills, deeply admired him, and wanted to learn from his teacher.

One day, Wu Changshuo drew a lotus for advice. Ren Bonian picked up a pen and rendered it for him. While it was dripping profusely, Mrs. Ren suddenly threw out a broom and shouted at Wu Changshuo, "Go, go, go. Our painting time has been delayed by you. "

Ren Bonian keeps waving every day. He doesn't even have time to eat, shave or sleep, and he doesn't even have time to get a haircut. Therefore, every time he has a haircut, he has to make a grand ceremony and make great preparations. He boiled a large pot of boiling water and sharpened the knife. A haircut is a long process. "It takes hours to shave every time", and it is difficult to get a haircut.

Because I haven't cut my hair for a long time, my hair is very tangled. From this point of view, Ren Bonian's remuneration to hairdressers is not low. A barber who has been in business for many years said that every time I cut my hair, "there are clusters of cyan, yellow, red and white pigments falling from his hair."

It is speculated that Ren Da's painter is used to thinking while holding his hair, so the pigment on his finger is left in his hair. Someone joked with the barber and said, "You have cut Ren's hair for several years, and it's quite profitable. The collected pigments alone are enough for you to open a paint shop. "

Everyone who heard it fell down with laughter. Because of Ren Bonian's high-frequency painting, his painting skills have become more and more proficient, and his writing skills have also developed rapidly, with dozens of sectors in an instant. If Ren Bonian is a civilian painter, it is really suitable. He paints for a living, but he keeps trying various painting methods, and even insists on painting in order to earn more money.

But he doesn't seem to resist, but he is full of energy and his achievements are accumulated unconsciously. He is good at figures, flowers and birds, landscapes, poems, books, paintings and seals, inherits the tradition, adopts new knowledge, is determined to innovate, and has a unique personality, which has turned the traditional literati painting into a modern form.

At the end of 19, Chinese painting experienced several changes and evolved towards secularization and popularization. At this time, the appearance of Ren Bonian can be said to be a miracle of China's painting, and Xu Beihong called it "the first painter in China after Chou Shizhou".

This reminds me of Cerota's words.

Celota, curator of the Ted Art Museum, said: Among the top ten tourist attractions in Britain, seven are public art galleries, and the overall economic impact of museums and libraries reaches 2 trillion pounds a year.

More pertinently, after 1996, the fundraising of the Arts Council increased by 70%. In 2002, the total value of cultural products exported by Britain reached $8.5 billion, higher than that of China and the United States. Art is obviously a high-paying investment, and Cerota is obviously an excellent businessman, which is why he became a giant in this industry.

Of course, there is marshall mcluhan's famous saying: "Art is not right or wrong." Today, there is no right or wrong price for artworks. Ella Fontaines-Cisneros, founder of Miami Art Center, said: "In the past, the starting price for new artists was $2,000 each; Now the new artist is priced at 1 1,000, 1 1,000,20000 dollars. " It also echoes the fact that there is no right or wrong price for works of art.

Having said that, I think art has nothing to do with money. You can measure art with money, or you can measure art without money. This has little to do with the quality of art, the key is whether the artist can really create fine works!