Why do you feel that Zhihu and Toutiao are two different worlds?

As we all know, Zhihu is often ridiculed. On Zhihu, the elite, middle class, and petty bourgeoisie are the best contributors to topics.

Although some celebrities were initially invited, it was obviously impossible for these people to answer questions every day. After a short invitation system, Zhihu began to relax the creative threshold, allowing users to contribute content independently.

Since then, Zhihu has gradually cultivated a number of big Vs. However, to this day, Zhihu is still controlled by some elites. Ordinary users are likely not to get many responses even if they answer questions. , especially for popular questions, the answers of ordinary users are basically submerged in the massive amount of information. Moreover, based on Zhihu’s community tone, most users only watch and say nothing most of the time.

Take the questions and answers incorporated into headlines as an example. Many of the answers are from the general public. The fields of questions and answers are often related to life and are more practical questions for ordinary people. Such questions and answers, even for ordinary people, Users can also contribute content.

However, there are several questions. The answers are short, the content is shallow, and some expressions are relatively emotional. For readers, the reference is often low.

However, since Toutiao’s content distribution is based on user interests, rather than Zhihu’s top likes, this encourages ordinary users to contribute content to a large extent.

Zhihu’s system has been almost established. Even though there has been talk of Zhihu’s big Vs leaving recently, to a certain extent, Zhihu can still cultivate the next group after one group leaves.

Toutiao is in the early stages of cultivating user habits. Active users and massive content are what a UGC product needs most in the early stages. At this stage of development, the community tone must not be too high. The first priority is to transfer the right to speak from the hands of a specific minority to the hands of the general majority.