I used to be good at execution in all aspects. Since the failure of starting a business, I have gradually become poor in execution and inferior.

1, no matter how good your idea is, there is a high probability that it is worthless!

From a statistical point of view, no matter how good your idea is, there is a high probability that it is worthless. What's more, successful startups often succeed after many transformations, which is not the original idea. So, the question you have to answer is: Who are you and why are you more likely to succeed in this matter?

2, your ppt is awesome, but it is impossible to rely on this financing!

If you are not a star team and a serial entrepreneur, it is difficult for you to find a professional investor for financing with a ppt.

Where are you from? You came out step by step!

3, work is useless, you will be defeated in thinking, there is no height!

If you work in a big company before starting a business and have never really participated in the process of starting a business, you will be very dangerous. Because mature platforms usually go through the process of "from 0 to 1", and "from 0 to 1" and "from 1 to n" are completely different from strategy to gameplay. What you are good at is "working" and carrying out leadership intentions on a low-risk platform. This ability is completely different from the ability needed for entrepreneurship-entrepreneurship requires subversive thinking.

4. Anyone can add it. Can you do subtraction?

Many entrepreneurs love to tell big stories, but the more complicated the business model and product "design", the more resources need to be integrated, and the more difficult it is to make. Good projects can often be made clear in one sentence, and good products can often grow rapidly from a pain point. I also made the same mistake, for example, I wanted to be a platform from the beginning and tell the story of traffic; When making products, I want to be fully functional like Taobao app, plus chat and business circle. These are typical "addition" thinking.

In fact, in the case of limited funds and time, focusing on making tools can become a big company; Put 80% of resources on core functions, achieve extreme rapid iteration, and try and make mistakes at the lowest cost, so as to achieve rapid development.

Since we have to try and make mistakes, when should we persist and when should we give up?

There is a huge gap between thinking and doing, because seemingly self-consistent logic is often based on many assumptions that need to be tested by the market. In the process of promoting products, we found that wholesalers are unwilling to disclose the reserve price online for fear of impacting offline agents, and our platform traffic can't help them generate a big increase, and wholesale transactions are difficult to be completely completed online, so it is always impossible to form a demonstration effect with successful cases.

6. You always want to help others transform, but you are doomed to fail!

At first, we hoped to use the tide of mobile Internet to help millions of offline clothing wholesalers in China transform and embrace the business model of online and offline integration. But the problem is that their decline is essentially that the traditional wholesale distribution mode is being replaced by the de-intermediary e-commerce model. 1688 and Taobao are strongly squeezed by the supply chain and consumers, resulting in a huge price difference between online and offline, while the traditional distribution and e-commerce models are completely different ways of playing and require completely different abilities. The transformation is that the left hand hits the right hand, which is full of contradictions.

Therefore, our cause looks great and full of feelings, which actually violates the general trend of disintermediation.

7. Do you know what is the most important thing to open the door?

Housekeeping needs seven things, rice, oil, salt, sauce, vinegar and tea. So what do you need to start a business? Many entrepreneurs don't understand technology, thinking that it is not enough to find a few good technicians to start a business.

I think the three most important things to open the door are good creativity, good products and good public relations. Strategy is always more important than tactics. If you think wrong, you can't do it well. The simplicity of the product is more convincing than any publicity. Without good products, good ideas can't be owned. Social networks provide us with a relatively fair battlefield, and each 10w+ saves you thousands of troops like an "atomic bomb". Can your team think, do and talk?

8. The pig has been lying in the wind, but can you catch the wind?

Everyone wants to be a pig lying on the tuyere. The problem is that even if you do find a vent, you will have to lie on it sooner or later. It's too early, the market will take three to five years to break out, and you will become a martyr; It's too late. A few pigs have been stuck in the air, and they are in a better position and bigger than you. It's nothing to you when the wind comes.

9. Murphy's Law is everywhere. What you are worried about will happen. How to save yourself?

Once you started your entrepreneurial journey, you started your trip to into the pit just like Super Mary. Uncertainty is the only certainty, and any empty step may be the end of the game. Murphy's Law says that what you are worried about is bound to happen. The only way to save yourself is to be fully prepared. If there is an accident, there is also planB B B. For example, I have contacted more than a dozen institutions, and two venture capitalists have expressed their verbal intentions. I am very worried about the possibility that neither of them will vote. Then my capital chain will be broken.

10, speed determines height, time determines space!

Finally, it is not too much to say important things several times. Speed! Speed! Speed! Time! Time! Time! Internet entrepreneurship is extremely cruel. In a subdivision, often only the top two can live well. Once you become a leader, all resources will be gathered for you. On the contrary, once the time window is closed, the opportunity will quickly return to zero! Are you fast enough?

If all this has scared you, then you are really not suitable for starting a business. On the contrary, I want to bless you, and you will gain more than me. Bon voyage to entrepreneurship!