How has Nicholas Tse always supported Xtep?

200 1, leading sporting goods enterprises in China specially invited Nicholas Tse as brand spokesperson. No one thought that this endorsement was 19. This time span may be second only to the time when Wang Leehom spoke for Wahaha.

Unlike Wang Leehom's "second generation" Fuli Zong, the relationship between Nicholas Tse and Xtep shows no signs of ending, but is escalating. A few days ago, Nicholas Tse invested HK$ 6,543,802.4 million to become Xtep International's shareholder.

What is Xtep's "unusual feeling", which makes Nicholas Tse sell tens of millions of shares?

The spokesperson was upgraded to a shareholder.

20 12 Xtep Ding awarded Nicholas Tse the 10th Anniversary Special Contribution Award.

Xtep became attached to Nicholas Tse on 200 1. At that time, Xtep brand had just been established, and its founder Ding invited to be the brand image spokesperson. Subsequently, Nicholas Tse participated in the design of the "Wind and Fire Generation" sports shoes, and sold10.2 million pairs, setting a record for the sales of single sports shoes that no one can break so far.

Nicholas Tse's endorsement is 19. Nowadays, the spokesperson is not only unwilling to speak, but also "anti-customer-oriented" and directly shares in Xtep International's shareholders. 654381October 9, Xtep International announced that Nicholas Tse, the brand image spokesperson, agreed to subscribe for 5 million Xtep International shares at the subscription price of HK$ 248 per share, with a total cost of HK$ 65438+02.4 million. Boosted by this news, Xtep International's share price opened higher and went higher, 10 and 12, and closed up 17.53% to close at HK$ 2.95, a six-month high.

Although Xtep International announced that Nicholas Tse did not hold shares in the company before the two parties signed the agreement. However, today's headlines notice that as early as 20 16, Nicholas Tse subscribed for 5 million Xtep International shares at a price of HK$ 4.5 per share, costing HK$ 22.5 million. Until 2065438+March 2009, Xtep International's share price reached a high of HK$ 6.74 per share. Unfortunately, there is no way to know the return of this investment in Nicholas Tse.

It is worth noting that Nicholas Tse is not the first star to speak for shareholders. Also on 20 16, Qu Feng Haitao, a cross-border e-commerce platform, announced that its spokesperson Wallace Chung had become a shareholder of the company. This brings a lot of traffic topics to Qu Feng Haitao.

As for Nicholas Tse's shareholding in Xtep, some insiders believe that Xtep has found a way to rely on entertainment marketing in the sporting goods market in China. After the completion of this shareholding, Nicholas Tse and Xtep may have more in-depth cooperation.