Network research report

About the network research report

In our current society, the report is more and more closely related to us, so we should pay attention to the format of the report when writing. So, how to write the report properly? The following is a survey report on the Internet that I collected for you, hoping to help you.

network research report 1

1. research purpose: in order to expand the tea sales channels of a company and improve the influence of a company's tea brand, the company plans to select Pu 'er tea for online sales. Through the investigation of online consumers, we can understand the current online consumers of Pu 'er tea and further tap the online consumers of Pu 'er tea. At the same time, people of different ages are surveyed to understand the different needs of consumers, so that operators can better position their products.

second, research background: with the advent of e-commerce, it seems that it is changing the traditional trading mode of this industry, which is mainly wholesale, and more and more tea merchants are integrated into Taobao. It is reported that only in Taobao, there are tens of thousands of online shops selling tea. In the recent data of sogou search, the theme related to "tea" has become the focus of netizens' attention. Famous teas such as "Tieguanyin", "Pu 'er Tea" and "West Lake Longjing" are in the forefront of netizens' attention list. In this regard, many tea friends have also begun to pay attention to the dynamics of the tea market online, and have set up shops and started online sales. The purpose of this survey is to understand the market and potential purchasing power of Pu 'er tea more effectively, determine consumers' personal preferences and understand the scale of consumers' online purchase of Pu 'er tea.

Third, the main categories of investigation:

1) the online market scale and marketing environment of Pu 'er tea (market capacity, market demand, market potential, sales situation, service satisfaction and deficiency, sales trend, etc.)

2) the online consumers of Pu 'er tea (consumer characteristics (age, gender, region, etc.), purchasing motivation, purchasing behavior, Buying habits, etc.)

3) Competitor survey (who is the main competitor, Competitors' market share, strength, competitive strategy, advertising techniques, internet marketing strategy positioning and means, development potential, etc.)

Fourth, the main methods of investigation:

Through online questionnaire (questionnaire can basically cover various factors that consumers need or may consider when purchasing tea), observation (Taobao shop, pat shop, etc.), thematic discussion, and comprehensive search through search engines (Baidu, sogou, etc. BBS forum (tea website forum), community (Taobao, Alibaba community), Baidu know, etc., industry websites (food, health care products websites, etc.), in order to enrich the research information, indirectly or directly obtain different information.

V. Objects of investigation:

(1) consumers

(2) competitors of enterprises

(3) cooperators of enterprises and neutrals in the industry

VI. Results of investigation:

There is a huge market space for online sales of Pu 'er tea, which has great potential:

1) The rise of online tea shops. At the same time, some professional shopping websites have been opened, and many tea merchants have also opened flagship stores online to attract customers with low prices and high quality. At present, there are tens of thousands of online shops selling tea in Taobao. With the spread of the trend of online sales, more and more Yunnan tea merchants began to go out of the entity business and go to the road of online sales. According to the survey, the way of online sales of Yunnan tea merchants is mainly divided into two categories. One is from entity management to online sales, and the two business models are combined with each other.

2) online cost advantage: many tea merchants believe that tea retail stores have great limitations in business hours and market scope, and online sales can be sold to the market all day with developed logistics, which is a big advantage of online stores. In addition, online sales are more important. For operators, online sales save expenses such as window-dressing rent, so the profits are more considerable. The low logistics cost and broad customer base are beyond the reach of entity management. With the powerful publicity function of the network, tea companies can publicize their tea products to win more consumers.

3) the overall operation level of the industry is not high: for brand tea enterprises and some professional websites, although they have a good market atmosphere and obvious comparative advantages in e-commerce, they have not yet become a big climate.

consumer characteristics: ● women are slightly higher than men. The survey shows that the proportion of women who drink most drinks is higher than that of men, which is not unrelated to the fact that female consumers value the health and fashion characteristics of Pu 'er tea. In addition, drinking Pu 'er tea without getting fat is one of the main reasons why women choose Pu 'er tea more than men.

● Age: Young people are the main force. According to the survey, consumers aged 15-25 are the main target consumers of Pu 'er tea, followed by consumers aged 26-35, accounting for 69.5% of the total.

5,6 valid questionnaires were collected and classified, with males accounting for 51.94%, females accounting for 46.82% and unknown gender accounting for 1.24%; According to the age of the respondents, 14.68% are under 2 years old, 36.9% are 2-4 years old, 34.5% are 4-6 years old, and 14.37% are over 6 years old (Figure

1). According to the occupations of the respondents, 37.71% have institutions/institutions, 33.7% have enterprises, 9.52% have students, and 19.7% have other occupations < P > ● Drinking frequency: survey data show that most Pu 'er tea consumers in seven major cities are light consumers (drinking less than three times a month), accounting for 55.9% of consumers, while heavy consumers.

● The most frequent occasions for drinking Pu 'er tea: From the occasions for consumers to drink Pu 'er tea, "when they are thirsty at ordinary times" is the most frequent occasion for consumers to drink Pu 'er tea, accounting for 68.9% of the respondents, followed by when they are out/traveling, while fewer consumers drink it at ordinary times. Network research report 2 1. Survey background

Today is the 21st century, and the 21st century is an era of network. Network has entered various fields, and plays an extremely important role in economy, politics, daily life or military affairs. Network has become an indispensable part of this world. Now, network culture, a new culture, is rapidly spreading in China. Because it is different from all previous cultures in both content and form, it will inevitably have a great impact on traditional culture. Now, network culture has become a new cultural phenomenon in university campus. So, what kind of influence does network culture have on college students? .

Second, the survey method and process

In this survey, our study group mainly adopts random questionnaire survey, supplemented by interviews and literature research, which mainly includes three aspects: First, the motivation and intention of college students to surf the Internet; Second, what impact and changes the network has brought to college students' life and study; Third, college students' understanding and views on the network. In order to understand this problem, the three of us conducted a random questionnaire survey on the students in our college, which was conducted on Saturday and Sunday. * * * 1 copies were distributed and 98 copies were received. The recovery rate is 98%. The purpose of this questionnaire is to understand what positive and negative effects the network has brought to college students, so as to attract the attention of schools and college students themselves. Therefore, guide college students to correctly understand and use the network. And eliminate the negative impact of the network on college students to the maximum extent

III. Investigation results and analysis

(1) Positive impact

With the development of information network technology, the Internet has become a channel for college students to enjoy and obtain information resources, which has had a great positive impact on their thinking mode and behavior mode.

1. The network has opened up a broad information channel for college students.

With the gradual popularization of computer networks, college students can obtain ever-changing information of the times and knowledge of humanities and science and technology from various networks, and learn all kinds of knowledge and nutrition to develop and strengthen themselves. For example, in the questionnaire, students' answer to "Do you think the network makes your life" is: broaden your horizons and increase your knowledge by 52%; There are more things to do, more fulfilling accounting for 27%; Wasting a lot of time accounts for 7%. This result shows that the network plays a great role in improving the cultural quality of college students. The network has expanded our knowledge and given us space to roam. Its appearance has changed our traditional way of life and thinking, enabling us to sit at home and browse online books, receive letters from Wan Li within a few minutes, get the information we need in the shortest time, and learn more knowledge through the distance education network. Network has opened a new world of interpersonal communication, which is conducive to the development and expansion of interpersonal relationships. The development of the Internet has brought people a brand-new "network lifestyle".

2. The Internet has opened the door to college students' study.

Nowadays, there are more and more resources on the Internet, and the dissemination of information and cultural exchange are only in a flash. The openness and convenience of the network and the diversity and universality of the content provide a broad learning space for college students, greatly broaden their ways of seeking knowledge, and help them broaden their horizons and promote their studies; Network can provide a free, relaxed and stress-free learning environment for college students, which is helpful to cultivate and develop their innovative ability. Network is a vast space, with many new and unknown things, which is helpful to develop the potential of college students. It is convenient for college students to consult materials and solve learning problems. In the survey results, it is found that 39 of the 1 college students surveyed have been in contact with the internet for more than 4 years, and most of them spend 1 to 3 hours using online social tools, which shows that the internet is closely related to college students' social activities. The survey data about "social networking" shows that college students prefer to regard social networking as a hobby or a tool for study and work, rather than an object that they must rely on. Only a few college students show that social networking occupies most of their leisure time. On the other hand, the survey data on "social adaptability" shows that college students' social adaptability and real-world social skills are not good, but they hope to improve their social communication skills to be competent for future workplace life. In the questionnaire "Do you think there are learning materials you need online?", the answer is: 85% of them are many; Some account for 15%; No one thinks not. Also, in the questionnaire "When you encounter difficulties in your study, the way to seek help": 23% of students are consulted; Internet help accounted for 73%; Solved independently accounted for 4%. This result shows that the network has a positive effect on college students' learning.

3. The network promotes the friendship and interaction of college students. The most prominent advantage of the network is its interactivity. It is not only the carrier of information, but also the media intermediary, and it is a quick channel for communication between people. In reality, the relationship between people is relatively closed, and there is always some scruples about their behavior. The network just provides a variety of virtual spaces such as forums, chat rooms, virtual communities, and emotional post stations, so that the majority of college students and netizens can express their opinions and opinions directly, and fully express themselves, make friends, introduce experiences to each other, and make progress together. On the Internet, college students can not only express their feelings, exchange their thoughts and experiences, but also complain and send out depression, thus achieving the dual effects of relieving study and mental stress.

4. The network guides college students' employment and paints a blueprint for their careers.

Everything has its advantages and disadvantages. The network is also a double-edged sword, which has both positive and negative effects on college students. The openness, freedom and socialization of the network make the network environment often more complicated and lack of effective management and protection, which causes various problems in the use of the network for college students, such as being addicted to the network, addicted to online games, and living too networked.

(2) Negative effects

1. The network may make college students' realistic emotions shrink and their communication skills degenerate

In real life, interpersonal relationships are quite complicated, and communication between people is always cautious. Mutual suspicion between people makes college students afraid to reveal their true feelings in many cases, and the virtual society of the network provides a wide, safe and hidden communication platform for college students, which is in line with the fact that college students want to reveal their true feelings. Therefore, college students' strong desire for communication urges them to be infatuated with the communication mode of online virtual society. In terms of the perception of time and space in interpersonal communication, the infinite extension of the network can easily make people feel distant from real life, and even produce onlineness. Some people play "virtual roles" on the Internet and divide themselves into several roles, which leads to confusion of role conflicts, double or multiple personality conflicts with real roles, and may even lead to "split personality". Others have communication psychological barriers such as suspicion and loneliness due to their dependence on the Internet.

It takes time to learn interpersonal communication and deal with interpersonal relationships. However, college students' infatuation with the communication mode of online virtual society makes them lose the opportunity to communicate with others to a great extent and weaken their desire to communicate with others. The reduction of interpersonal communication can easily aggravate the self-enclosed psychology, cause the interpersonal relationship to fade, and lead to the phenomenon that college students only meet their spiritual needs and are divorced from reality. The network makes college students' emotions recognized and satisfied, and makes them have a strong sense of belonging and dependence on the network. In contrast, they are bored and indifferent to reality. Under this negative resistance, some students feel nervous and uncomfortable in real communication, resulting in escape and fear of real interpersonal communication, resulting in interpersonal obstacles.

2. The network may make college students' thinking narrow and passive.

The real world is all-encompassing, which is obviously different from the virtual network. The limitation of college students' online life is that they are too emotional, superficial and one-sided, and the topics of realistic rational thinking are often too few. In the aspect of interpersonal motivation, the network distorts some people's communicative motivation. Many people get into their own interest areas as soon as they surf the Internet. This extreme style of "people are divided into groups" is narrow, which is not conducive to the all-round development of personality.

College students' understanding of this society is often only receiving the information and opinions given by others, without fully digesting and understanding, and without their own opinions and opinions, resulting in the phenomenon of conformity, lacking the exercise of examining problems and phenomena with rational vision, which will inevitably lead to the one-sided and passive thinking of college students. In the attitude of interpersonal communication, the internet has reduced people's mutual trust. Now, we all pay attention to the society of honesty. But the innate virtuality of the network determines its inevitable illusion. Facing the computer, what are you?