How to make community operation useful, interesting and knowledgeable?

What an active community looks like, or what characteristics can be used to judge whether this group is active. In fact, doing a good job in the core activities of a community is mainly reflected in the following aspects, making the community useful and interesting. As long as these three points are done, it will be natural to maintain the basic activity of a community.

1, how useful?

Here are two options. The first category is called dry goods sharing and the core word is dry goods. What's the dry goods? In this community, output content that is valuable to everyone and can help them. Then, in what way to share, you can use the regular push function of community management assistants such as chat dogs. Through setting, it can be automatically shared in the group at regular intervals every day, which can not only enable operators to do this in a planned way, but also help group members to save time and spend a little time at a fixed point instead of wasting a lot of time in the group.

The second category is called value discussion, that is, community members exchange and discuss a certain issue with each other. That is, the initiator and guide of the topic, then let the group members discuss in the group, and finally we can make a summary. This function is very attractive to community management assistants such as chat dogs, and it can also play a certain auxiliary role. That is, the precipitation of content, through their own functions to count the valuable things in the group, and then it is easier to make a summary.

2. How to be interesting?

Interesting for a community, it must be interesting. Generally, through the design of activities, it will bring obvious emotional mobilization and release to users in the group. For example, the chat dog WeChat assistant comes with intelligent applications such as picture search, weather forecast, story jokes, news information, constellation explanation and health knowledge. As long as the group members send these instructions in the group, the chat dog can automatically reply to the corresponding messages as needed, making your community more valuable and interesting. At the same time, the setting of group sign-in task can well mobilize the enthusiasm of group members and is a good helper for your group interaction.

3. how to do it?

The third aspect of active material community is material, that is, in the environment of asymmetric information, users can get the most needed information in the community.

Therefore, useful, interesting and informative, do these three things well, and an active community will be established and will last.