How to find writing materials from the official account of WeChat from the media?

1, determine the official account positioning of WeChat, and find targeted materials.

First of all, we must be clear about our position in the official WeChat account and know what fans like to watch. When looking for material, you should choose articles that fans want to read and are valuable to them. We can find out the types of articles they like by analyzing the articles that have been read a lot and are being read several times in the history of WeChat official account, so as to find the materials in a targeted way. Because the official account of WeChat is not like a portal, and its fan base is vertical, so don't post content indiscriminately. For example, the official account of WeChat runs an educational class, and don't send some entertaining and funny content every day. The content may be good, but it is not suitable for your fans, which may be counterproductive.

2. Find the official WeChat account posts of the same type and find accurate article materials.

There are still a few official WeChat accounts with strong originality. You can pay more attention to the same type of official WeChat account tuba. These tweets from the official WeChat account are generally of good quality. While finding a large number of articles, we should learn from their high-quality tweets and routines to solve the problem of what to write.

(Source: Watermelon Assistant)

How to know whether the quality of this article is good or not is generally judged by reading and reading. But just looking at these two numbers is limited, because some official WeChat accounts have a large fan base and read a lot of articles. At this time, it is necessary to compare this article with historical articles and make a vertical comparison. If this article is compared with articles in the same position in history, it shows that this article has performed well and can be selected. Especially for the official account of WeChat, look for people who reprint articles, compare the articles of the official account of WeChat horizontally and vertically, and choose articles with excellent quality.

(Source: Watermelon Assistant)

3. Look for hot materials.

For new media operators, chasing hot spots is the simplest way to publish articles! Hot spots can be found on platforms such as Weibo, Baidu, Today's Headline, Zhihu, sogou WeChat, WeChat Search, Douban, Post Bar, Tik Tok and Watermelon Assistant. In the official WeChat account, you can get twice the result with half the effort by combining your own situation to rub hot spots and write articles.

Weibo Hot Search /top/ Summary

Today's headlines/today's headlines

Wechat search

Baidu search billboard/

Watermelon assistant/

4. Accumulate materials and establish your own material library.

Usually, when we surf the Internet, we will see a lot of good information, which may be fragmented and may not be used at present. At this time, it is necessary to make records, accumulate these materials and classify them. On the one hand, these materials can inspire our own inspiration. On the other hand, when we need relevant materials, we can ensure that we can quickly search the content of the material library. A good memory is better than a bad pen. We must write it down. We can use note-taking tools, such as cloud notes, Evernote notes, etc., to do a good job of classification management, and the web content or URL collected at ordinary times is easy to find.

There is a cloud note/

Impression notes/

In fact, there are many questions about headline writing materials. Open the mind-oriented map, the hot spots and focus of novels are the hottest topics at present, but the hot spots and focus issues must meet the needs of the development of the times and the tastes of readers in order to become good materials that will never decline.

As for hot spots and focal points, it involves how to express them more perfectly with written materials, which is a difficult problem faced by most title writers. In fact, it is very simple. Deliberately finding a writing theme often makes most people unable to play to the extreme at will, and the articles written need to prepare a lot of materials. Sort out the prepared materials, and the content written will often appear very stiff. What readers understand at a glance is mostly simple, interesting and vivid, which conforms to the taste of the development of the times and the ubiquitous interesting content in reality. This is the reader's favorite. To sum up: the practical value of the article material is closely related to the interests, which is the fundamental purpose of the writing material, and the practical value represents the spiritual enjoyment that can be brought to the readers, which is the fundamental key point.

How to find writing materials? Mao Zedong said that "all literary themes come from life and are taken from life". Literature and art come from life, so we should move towards life, take the public as the foundation, take life as the basic material, serve the public and take root in life. Literature and art need to reflect the characteristics of the development of the times, so as to arouse the public's voices more easily. There are many writing themes in life, which are just a key point. By truly reflecting the problems in reality, this is a good material and a good writing direction. Li Bai's poems have distinct themes, but the source of materials is very simple. Li Bai's poems can be "handy" and are called "immortal pens" in the history of poetics by later generations. Although Li Bai is a representative poet of romanticism, the central idea of his poems can reflect and embody the characteristics of the times and reflect the real life at that time. Most of the contents and themes of his poems still come from real life.

To write a good article, there are a lot of materials that need to be experienced and practiced in life. I believe that as long as a writer with a little basic knowledge of literature can write excellent and typical works of this era.

Looking for writing materials, I have a methodology for your reference:

One center, two basic points

A center:

Focus on your own positioning in the official WeChat account. You can't write everything from the official WeChat account, but you must position yourself in a vertical field, such as emotional chicken soup, such as fashion beauty, movie reviews and so on. My own official WeChat account is positioned to market dry goods. Then it will be much easier to organize materials in your own positioning field, which is what you are good at!

Two basic points:

1, personal thinking

Why is it called from the media? To be yourself, you must have your own opinions and thoughts in order to provide fans with unique spiritual food. The value of thinking is that you will have different views on the same thing and become your writing material! For example, the Joe incident that was very popular the other day. My opinion is how Joe can do crisis public relations correctly.

2. Associated hotspots

Hot events emerge one after another. Sticking to tracking will help you enrich your writing materials! The common way is to pay attention to well-known platforms such as "Weibo Hot Search List", "Baidu Search List" and "Zhihu Hot Search List". The hot spots are basically clear every day. Find inspiration and material from it, enough for you to write!

First, keep up with hot spots. People who are self-media are generally in the network all the year round, and any hot news can be grasped first-hand, and then they try to rub hot spots and play their own content around them. For example, when the TV series "Know the Fire" was played, many official WeChat accounts touched hot spots. One official WeChat account followed the story from beginning to end, and from time to time, it launched explosive articles, which largely occupied hot spots.

Second, pay more attention to other official WeChat accounts, especially those of the same type. You can see how others write hot spots and imitate them yourself.

Third, go to popular websites, Weibo, Post Bar and other places to find. Or investigate your writing environment, which always comes from life. It is more convincing to write your own personal experience.

Fourth, the official WeChat account is not like a webpage from the media, it should be vertical, and the published content must be vertical. If you have an official WeChat account, you can call it yourself. If there is really no material, you can also send some jokes and jokes, which are also very popular now. But remember, it must be occasionally, not often.

Pay more attention to the big things that happen around you and shoot positive video clips.

Give a directional answer according to your question.

1, determine the writing direction according to personal conditions. For example, if you are a master of science, you will find it difficult to make painting content, so it is better to give full play to your strengths.

2. After knowing your own advantages, it is better to create writing content than to find writing materials.

3. Now social knowledge explodes, and all kinds of knowledge are suspended in the Internet. You can create detailed, correct and valuable content that belongs to your advantage. I believe everyone will still like it.

4, persistence is the most important, good content plus persistence will get traffic returns.

You have to have a goal to write better or something. Come on, stranger.

In recent years, the word "from the media" has swept the whole Internet like a spring breeze. From blogs to Weibo, and then to WeChat official account, the form of media has been rapidly upgraded, and Internet and media practitioners have joined in to explore its operation and profit model. It is no exaggeration to say that everyone can be from the media if you want. There are many self-media platforms, which also lowers the threshold of self-media writing. You don't need to spend a lot of manpower, material resources and financial resources. All you need is a mobile phone or a computer with Internet access, and you can post your feelings and thoughts through the media platform. Since the media era, content is king, and originality, content and persistence are the only magic weapons for media success.

Today, I will talk to you about how people from the media collect writing materials. I believe this is also the pain point of many new media writers. Collecting materials can save you time and cost, and it is also the source of your creative inspiration.

1, focus on hot spots

Hot topics are everyone's concern. Grasping hot topics means that you have a writing point, and you can use this point to develop, contact with writing and write content that users are interested in. For example, when Ode to Joy is broadcast, we can start with Ode to Joy-if you are a fashion blogger, you can comment on Wu Mei's dressing style, and if you are an emotional writer, you can analyze Wu Mei's view of love. In addition, we should pay attention to the news of some industries according to our own writing field. Usually, you should subscribe to the news of some industries, such as Baidu News Client, Netease News Client and Tencent News Client, and you can watch the hot spots in Weibo at any time.

2. Pay attention to peer authors

There are top authors in every field, so we need to keep an eye on their trends and writing contents and be good at learning from them. For example, Liu Jun SEO blog now focuses on the study of new media operation, so I will always pay attention to the ninth classroom, Shantou College, new list and so on. Generally speaking, I will take some time to look at the content of these platforms every day, and then record the interesting or enlightening content. You can use your browser's favorites or some sorting software (notes from the cloud, memos from Apple, etc. ). In addition, on the WeChat public platform, I also pay more attention to the authors of some industries, read more of their articles for inspiration, and be good at using the topping function of WeChat official accounts to top some high-quality industry accounts, and take them out when I have time.

3. Be good at using keyword search

The above two methods mainly extract their own inspiration from a large number of materials, and skillfully use search to find what they want with the help of topics. For example, Liu Jun SEO blog can get some hot words by searching "Internet" with Baidu index. You can infer what users are interested in based on search terms and search indexes. In addition to Baidu search, such as Zhihu search, new article search, WeChat official account search and so on. You can make good use of it. You can get a series of articles by typing your topic or writing keywords, and often you can get a good article after screening, sorting and processing. Of course, we must avoid plagiarism!

4. Learn from life

As the saying goes, art comes from life, and so do materials. A very small thing, after processing and thinking, can also become tall, and excellent authors can often see the big from the small. Usually, we should pay more attention to the people and things around us, communicate with people more, participate in offline parties in the industry as much as possible, find writing inspiration from them, and develop the habit of recording more and thinking more. As many people from the media know, the most difficult thing to write an article often lies in the topic selection and conception. If you have a preliminary creative idea, the article can often be done in one go. Learn to observe, think and record, which is also an important way to accumulate materials!