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Are Tik Tok's people real?
As a representative of short video APP, Tik Tok is a "national" short video product. According to the 20 18 Tik Tok Big Data Report issued by ByteDance Arithmetic Center, there are more than 250 million daily active users and more than 500 million monthly active users.
As a platform for gathering a large number of netizens, more and more official media choose to settle in Tik Tok. As a representative of the official media, People's Daily entered Tik Tok on May 3rd, 20 18 and released the first short video. Over the past year or so, People's Daily has published more than 600 short videos of/kloc-0, which gained 226 1.2 million attention and 720 million praises.
In the research of "Current Situation, Characteristics and Development Strategies of Media Tik Tok", the researcher commissioned ByteDance to analyze 344 certified media accounts of Tik Tok/Kloc-0. By February 22, 20 18, 18, through the calculation and analysis of release index, broadcast index, attention and interaction index, the media Tik Tok list was obtained.
Among them, People's Daily ranked fourth. It can be seen that People's Daily has also expanded its influence on emerging platforms by opening accounts, publishing information and other new forms.
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