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How to improve the writing skills and adoption rate of news articles
1. First of all, we should understand the classification of manuscripts and their respective characteristics. Generally speaking, manuscripts can be divided into: news (including news, communication including people, events and news photos), literature and art (including features, documentary literature, reportage, poetry, prose, essays, travel notes, stories, novels, humorous jokes, calligraphy and paintings, photos), comments (that is, speeches, but also miscellaneous talks and essays), and comments. News articles pay attention to authenticity, accuracy and timeliness. Literature and art emphasize artistry, appreciation and philosophy. Social life draft emphasizes knowledge, readability and practicality. Comments emphasize enlightenment, education and reference. The paper emphasizes professionalism, scientificity and value.
2. Go deep into the theme. How to find a good theme and use it is often the biggest confusion for many beginners. To dig the theme well, the author must have keen insight. Where are the good subjects? For example, your company has 6 functional departments, including power dispatching room, 6 substations and 7 township power supply stations. The power grid covers 9 towns, 8 administrative villages and 789 natural villages in the county. So as long as we observe more, pay more attention and collect more materials, there will be no shortage of news articles.
3. Be diligent in writing. After the interview materials are collected, you should think hard, read carefully and write carefully. Usually read more books and newspapers to see how others write and what skills they have. And pay attention to record some good articles, good themes, wonderful paragraphs and words for future reference. If possible, it is very helpful to participate in the writing study training class or related news reports of the superiors, which will improve the writing level and strive to write high-quality manuscripts.
When you start writing, you must start with a small article. Try to be concise, easy to understand and fluent in writing, and write more articles about your familiar professional knowledge and hobbies. For example, if you are an electrician, as long as you love this line and like writing as much as you like an activity, you will strive for perfection and make breakthroughs one by one. Last year, your company submitted 6 1 articles to news organizations at all levels, and 34 articles were adopted, with a high utilization rate, but only 2 articles were published in newspapers and periodicals. I think when you start writing, you have a website as a position to promote your company. First of all, you should contribute to the website. I have a look at your website, and it is not difficult to contribute. As long as you write more and write more, you will definitely contribute more.
5. Avoid unethical behaviors such as plagiarism. At the same time, we should seek truth from facts, and we should not fabricate facts and news for the final draft, and unilaterally pursue new, strange and sensational effects. Write more "hot" topics that the masses care about and be close to the topic of life. For example, in the past, the publicity of your company charging electricity to the village group was concerned by the masses. Through publicity, there is no market for stealing electricity, and the masses can supervise each other. Although these are trivial matters, they are matters of concern to the people and published in Wuzhou Daily. In short, when writing a manuscript, you can't be greedy for foreign countries, so that people have no me, people have me first, and people have me first.
6. When writing a manuscript, it is best to write or print it on square paper. The manuscript should be written neatly and clearly, and you can't scribble. At present, it is basically printed by computer, but some people write by hand, and people who write by hand use pens or black pens, so it is very convenient for computer to type and publish.
7. After the manuscript is written, you must sign it. Usually, the name, unit, detailed address and telephone number of the author or co-author are marked at the back of the article, which is convenient for contacting the editor and for the editor to pay you the remuneration accurately and timely after your manuscript is published. Writing a press release must be reviewed by the leaders and stamped with the official seal of the unit before the news unit can use your manuscript. If the manuscript typed by computer is sent by mail, it is difficult to stamp the official seal and it is rarely used. The photos sent now are all digital.
8. Pay special attention to one point: when writing a manuscript, if the text involves some negative themes and exposes some violations of law and discipline, you must make an in-depth investigation. Don't listen to hearsay. It is best not to directly point out the names and detailed addresses and places of the parties, but to use such and such counties, streets and villages or Zhang and Li Lai instead. In addition, there are photos. Don't send their photos to newspapers or magazines without their permission (except positive news photos), otherwise it will be troublesome to infringe on others' reputation and portrait rights and fight a news lawsuit.
9. How to submit and publish? When your manuscript has been written and revised, how can you contribute?
(1) The real news category must be reviewed by the leaders of relevant departments before it can be submitted and published. Other types of manuscripts do not need to be reviewed. Such as speeches and short stories.
(2) According to the category of your manuscript, submit it to relevant publications, corresponding editions and columns. If the layout and columns of the newspaper are unknown, the editorial department should be clearly stated. For example, if you contribute to Guangxi Daily, write on the envelope: Editorial Department of Guangxi Daily, No.21,Nanning City, Guangxi, 530026, or you can write the Industry Department of Guangxi Daily Group. (Note: Industry Department of the Group is a functional department set up by government-run daily newspapers and some large-scale industry newspapers to receive and handle all kinds of daily contributions. If you know the editor, you can send the manuscript directly to him, which will be more accurate, faster and easier to contribute.
(3) How to post the photo manuscript. At present, nearly 80% of the nearly 10,000 newspapers and websites in China use all kinds of photos, and the layout columns of newspapers and websites have great demand for photos. And if a good article can be accompanied by a related photo, it will be like icing on the cake and be favored by editors, thus greatly improving the contribution rate.
The description of the photo must be true, concise and to the point, and the font must be correct and clear, especially everyone's name, place name, numbers, etc. The description of news pictures generally does not exceed 150 words.
10. How to improve the contribution rate
(1) Improving the manuscript quality is the key to decide whether to use the manuscript.
(2) The text of the manuscript should be legible, printable if possible, and sent by modern communication tools and e-mail.
(3) Be familiar with the layout and columns of newspapers, and submit articles in a timely, classified and sub-column manner. For example, if you write a story about workers, you can submit it to the workers' newspaper. Usually pay more attention to the columns and layout of newspapers, accurately understand the layout and content, and increase the accurate hit rate of submissions.
(4) Strengthening the contact with editors to make it easier for acquaintances to handle affairs is also one of the ways to improve the utilization rate of manuscripts.
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