10 topic brings customers closer.

10 topic brings customers closer, communication is the beginning of cooperation, and communication with customers in sales is a very test for salespeople, which not only requires salespeople to have certain adaptability and keep a relaxed atmosphere when communicating, but the following topic is 10 topic brings customers closer.

1 0The topic of bringing customers closer1The first topic is climate.

Topics about climate and seasons, such as the weather getting hot/cold, etc. With the talk about the weather, some more natural and harmless topics are gradually introduced. This method is very simple and convenient.

The second topic, hobbies

On the topic of hobbies, if the other person is male, you can talk about sports such as ball games, and if the other person is female, you can talk about topics such as beauty slimming or health preservation. But because most people don't know each other's hobbies when they meet for the first time, this topic is actually difficult to use.

The third topic, news

As for news and current affairs, it's best to choose a more positive topic, such as the recent news that the box office of Wolf Warriors 2 has exceeded 100 million.

The fourth topic, tourism.

On the topic of travel, you can tell the other person what you saw in a place recently, or ask the other person if he has been to a place. You can also recommend a place to each other, or ask each other what they think of a place. We can talk about each other's hometown and so on, which will make the topic wider.

The fifth topic, family

On topics such as children and parents, especially when the other person is older, if you ask him questions about children, most of them will gladly answer them. Of course, maybe you are not married and have no children. In this case, it depends on whether you talk about this topic or not. You can also talk about parents and interesting things that happened at home when you were a child.

The sixth topic, health

You can talk to each other about your health care and recent weight loss exercises, which can lead to discussions on each other's daily life, which is relatively easy to use.

The seventh topic, work

Even if it has little to do with each other's work, you can introduce your work to each other. However, if the other person doesn't know you, it seems a bit inappropriate to start talking about your company and products at once.

The eighth topic, clothes

If it is the season change, you can say "I need to wear a coat recently" or "I don't need to wear a coat anymore", and you can also praise each other's clothing collocation and accessories.

The ninth topic, diet

You can talk about the meal you have just eaten, or the vegetables you have now, or the special things you have eaten recently or a gourmet, etc. This is an easy topic to talk about.

The tenth topic, buying a house

This topic is easy to resonate at present. If the other party is a young customer, you can ask, have you bought a house? Where did you buy it, how much, and so on. And you can also complain to the other party that you didn't buy it and/or where you are going to buy it.

10 topic brings customers closer 2 1. Investment and financial management

Speaking of financial management, insurance is not far off. If you have worked hard in this field, it will be your absolute advantage.

How to do it, share financial management experience with each other → How to control risks (financial and personal) → Give it to experts for management → Look for opportunities to get down to business.

The stock market is in a downturn, so I hesitated ... I don't know what investment method you use to manage your finances?

2. Living environment

If the first meeting is at the customer's home, this is a topic that can be easily and naturally entered.

How to proceed, praise (quiet, safe, close to the school, great value ...) → rent or buy? Is there a loan? Talking about the shopping experience → How will risks arise and how will loans be transferred? → Look for opportunities to get down to business.

Example: Your neighbor is really nice. It's close to X University, quiet and green. It's hard to find such a house now. ...

3, home (office) furnishings

Trophies, calligraphy and painting, decorations, furniture, etc. Are all good topics. When talking about this topic, don't forget to praise the customer's taste. It would be great if the host and guests have the same preferences.

Ways, praise and envy → listen to customers' life values and good views on accumulating wealth → look for opportunities to enter the theme.

For example, your calligraphy and painting was inscribed by XXX, right? You really have good taste. I also like his calligraphy very much. It is very strong. ...

Step 4 ask for advice

The average customer will not easily refuse a person who asks for advice with an open mind. If you know the advantages of customers, this will be a topic that can attract customers' attention.

How to proceed, find out the advantages of each other → praise and envy first, then ask for advice → express gratitude and get to the point in time.

I have been here, and I heard that you are particularly capable and very good at investing and managing money. I also want to make some investments recently. I wonder if you can give me some advice?

Step 5 serve

Checking insurance policies and sending insurance reports are all rare and good services. When you treat customers sincerely, customers will certainly not refuse. If you have any complaints, listen patiently, record and solve them.

How to do it? Explain the purpose of the free service → Tell the importance of checking the insurance policy → Talk to the customer while checking, and introduce naturally.

Example: This month is customer service month, and the company has a xx activity. I don't know if your family has insurance, but I can help you sort it out for free. ...

Step 6 give small gifts

If you know the customer's hobbies, buying a small gift that is not expensive but can meet the customer's heart will be a good way to hit the customer's heart.

How to do it? Give gifts and show that your mind is not very expensive → Talk about gifts with customers → Import them in time.

I heard that you have good taste and like XXX, and I like it very much. I brought this small gift as a meeting gift today, and the price is not expensive. I hope you will like it …

10 topics bring customers closer 3 1, permanent topics and memories.

The Olympic women's volleyball team won the championship with 70% audience rating in the final. On the one hand, it is the sportsmanship of winning glory for the country; On the other hand, it was the China women's volleyball team that triggered nostalgic memories for one or two generations. MacArthur once said, "Nostalgia is wonderful because there are few comforts and tears." It's easy to impress people.

In the marketing of memories, it is suitable for the marketing of time-honored brands. For example, a bank issues credit cards from Real Madrid and Juventus, and a fund promotes the image of Super Mary, all of which are pulled into the brand distance by familiar memories. If there is a new copy,

Remember the last battle of Warcraft in the dormitory after graduating from college? Remember the melody of "Wait for you … Love me" in "Carry Love to the End"? Don't let friendship live in memory, I prepared it for you. ...

2, permanent topic, affection

The topic of affection will never be out of date, whether it is gratitude to parents or care for children, you can take advantage of the situation to pass on your thoughts. In retail financial products, products such as insurance, trust and fixed investment of funds often make a fuss about family ties.

For example, "love-sometimes it is a kind of static, which is repeated inadvertently every day, but it can change our lives for many years unconsciously." The same is true for fixed investment. "

3, permanent topic, health

In a rapidly developing society, there will be many things that affect health, and health is also a topic that can constantly arouse empathy. When you think of health, you may think of insurance, which is not all. Low-risk products can reassure the elderly and sleep soundly, which is a healthy selling point; With smog, investing in environmental protection funds is also a topic that can be linked to health.

4, permanent topic, travel

Happiness and leisure is a dream after working in the workplace for a long time. Whenever there is a photo of "the world is so big, I want to see it" or a couple living in a paradise, it is easy to resonate with people in the workplace. Then the product configuration around the tourism goal or early retirement goal can be brought into such a scene. For example, some products are target income strategies or life cycle concepts, which can be similar to the accumulation method of "traveling around the world when you retire".

5, permanent topic, love

A few days ago, an article entitled "Diamonds are the Concept of Marketing" was reprinted in a sales channel. The core is that as the most indispensable carbon element on the earth, it can be associated with lasting love, which is really a marketing miracle.

"Love can be stronger than all obstacles". We can't do utilitarian marketing for love, but we can certainly make use of it. Tanabata, Valentine's Day, this is not consumer love, but emotional needs can be pinned on a carrier. For example, a silver medal engraved with a name must be more affectionate than "drinking more water".

6, permanent topic, reading

There is an old saying in China that accurately sums up "one life, two fortunes, three geomantic omen, four virtues and five studies". Reading is not only a rich experience, but also a ladder of progress. Especially in our fast reading stage, it is not easy to pick up a book and read it. Down-to-earth reading can be an activity organization form in customer activity planning. Including giving a Kindle as a gift, customers can easily accept it.

7, permanent topic, wealth

This topic is closest to us, and it is also the most pursued goal of the relationship between customers and us. In the end, on the one hand, it is important, on the other hand, we can really think about how to promote the correct concept of wealth from the level of communication. Sometimes when we are frustrated by customers' misunderstanding of a product, can we stand on a higher level and look at the logic of wealth?