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How to become a master of media promotion
Ok, finally, let's talk about the conventional self-media promotion methods. First of all, there are two key points from the media, namely, writing and pushing. Now that the problem of writing has been solved, the next point is, how to push it? In fact, it is not difficult to promote. As long as a trick is used to the extreme, it can bring many fans and operate by one person. My suggestion is to focus on the application of several promotion methods. Perseverance will definitely have good results. If you want to make a big impact faster, you can pay for promotion. In addition, I'll tell you a few tricks later: at present, our regular promotion method is nothing more than the following tricks: 1, QQ group ① At present, QQ group is hard and wide, and it is easy to be kicked out by writing a log and publishing it directly to the group, so it is generally not recommended to send it like this. Many people who are not online may be crowded out by the news behind and can't see advertisements. ② For the private chat of QQ group members, this effect is not bad. What's even more remarkable is that there are several trumpet duets, one of which leads to the topic and the other echoes, and the effect is particularly good. (3) Group members who join the discussion group can pull 50 members at a time and finish it several times, so that everyone in a group can see the advertisement. (4) After adding QQ group members as friends, you can see any trends published in your space in the future, which is recommended. ⑤ Then there is QQ group email. This will pop up in the lower right corner of the computer, and you can see everything in the mailbox. The effect is good. ⑥ Establish your own fish pond by draining the members of other fish ponds. The most awesome is the boss's peripheral group, many super QQ groups, which need team operation; Once, a tea maker, when they want to join the league, will add a few trumpets and kick one, but fortunately, the second one will follow. The best way is to show up more, take the initiative, get on well with the group owners and friends, or help the group owners to be members or something, so that they can get the recommendation of the group owners directly, and it is also convenient to send some advertisements (it is recommended to refer to the advertisements of Lao Yu's promotion book, not too straightforward, various adapted jokes, etc.). ). Be sure to respect the group owners before advertising, so as to play for a long time; 2. Forum ① Post in relevant forums, and then post it. This is the most common and effective way, but the title must be attractive, and it is best to post it with software. ② Now in the forum, QQ avatar will be displayed under the ID posted by many people. You can directly point out, add friends, or initiate a temporary conversation to mix in the forum. Nature is also accurate flow. (3) Then, by asking everyone to leave an email, you can collect data and help you publish it for free; This kind of promotion method, the most awesome is the boss, which started from Tianya Forum! 3, activities, we do promotion, we can launch award-winning essays, gifts promotion, many, their own QQ groups, blogs have held many similar activities, gifts such as mobile power, T-shirts, sun hats, space, domain names, books and so on. In fact, these things don't cost much, but they can also achieve good results, which is also a kind of feedback to fans. Personally, I think it's better, so it's done. You can also organize activities in conjunction with big stations. For example, a prize essay costs two or three thousand yuan, which can not only promote yourself, but also gain a lot of foreign links. 4. I hope everyone can share the articles written by gifts, so that more people can read them and increase more followers, but no one is willing to pay for you for free. Usually, we will add a sentence at the end of the article. Anyone who reprints and shares this log can get a cheat or software that I have never released publicly, or get some preferential treatment. The way of giving gifts is also suitable for QQ mailing list collection. Many people spend money on advertising, that is, a page, a paragraph of text or a video, leaving an email input box below, which is a typical collection of fan data; 5, seo through search engine optimization, you can do it yourself, but many people may not understand SEO, or have no energy to do SEO at all, so the best way to get search engine traffic through ranking is outsourcing, this, in a group network and webmaster network, someone will take this business, and there are many such things! 6. Advertising space is a good way to put advertisements on websites and forums frequented by relevant potential users, saving time and effort. For example, you can advertise in online marketing, webmaster, Taobao, entrepreneurship, part-time, e-commerce, and college students' websites. For example, because I was looking for online novels, I entered a post bar and was drained to the peripheral group of Lao Yu. (1) forum posts are also a kind of advertising space; 2 question and answer, encyclopedia and library platform; This kind of promotion ranks higher in search engines and is a better recommendation method. 3 Baidu knows, 360 Q&A, Soso Q&A, Sina Q&A, Tianya Q&A, etc. 4 Baidu Encyclopedia, 360 Encyclopedia, Zhihu, Soso Encyclopedia, Webmaster Encyclopedia, He Xun Encyclopedia, etc. 5 Baidu Library, Douding, Daoke Baba sogou, Coral Library, etc. 7. Witkey networks, such as Pig Bajie and Sandaha, are also good places for us to promote. Like the various promotion methods mentioned above, we can let Witkey do it. The recommendation group network also has many services to help webmasters do marketing. 8. WeChat group is similar to QQ group. It is best to add friends first and then promote them. Mass violence is not advisable. 9. The cost of marketing QQ is relatively high, 4500 yuan a year. It can accommodate 65438+ million friends, and add 65438+ million friends every day. By extracting accurate visits, extracting QQ group members, and then adding them in batches to make a large database. The advantage is that advertisements are not blocked, and they can arrive at 100% quickly, with a group of 20 cents. 10. E-book content can be uploaded to various related groups, shared in various forums and promoted through various channels through a certain project, a certain kind of experience, or your own personal experience. The influence of e-books is long-term and a more effective tool for fans to trust you; 1 1. After the articles are published on multiple platforms at the same time, they will be published simultaneously on Baidu Post Bar, Sina, He Xun, Sohu, Netease, Tianya and other blogs, which will not only help SEO, but also gain some traffic. 12. Contribute to the big platform. Some large self-media platforms have a lot of traffic, but they require high quality manuscripts. If you can't do it yourself, please pay the writer. In addition, we do online marketing, and we can also send some project drafts to some online marketing forums and websites, which can bring many accurate fans. When sending them, leave contact information, and it is best to leave some suspense or doubts, so that they will take the initiative to add you. 13, the popular QQ space likes to collect celebrities in the industry, add all these people as friends, and then praise them by talking, and the software hangs up to improve the exposure. As long as they have something new to say, they will like them at the first time. Then, you make a fuss about the avatar and nickname. At present, many people are doing this; 14, the software is distributed by all kinds of marketing software, which belongs to violent promotion. It is a labor-saving game. However, even the best software is not as manual as it is, and the timeliness of the software will not be too long. You must try it first when you buy it. It looks very simple and easy. In fact, it is not difficult in itself. The key is to do it over and over again, which is the hardest! From the promotion of media writing to the end, one thing is done to the extreme, and the effect is naturally there. However, this road is really difficult. Some non-human beings are hard to play without the spirit and perseverance to the end. Special thanks to Lao Yu and A Xing for taking me into this mysterious field, understanding and liking it.
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