Does anyone know Liang Dong?

Baidu, a well-known domestic IT company and Chinese search engine, announced the appointment of Liang Dong, the former famous host of Phoenix TV, as the vice president of Baidu Company, responsible for the formulation and implementation of marketing and public relations strategies. Liang Dong also told the media: "It has always been my dream to build a great brand. Baidu's global leading position in the field of Chinese search interactive media has provided me with such an ideal stage. " News came that many people's glasses fell to the ground, and finally the dust settled. Liang Dong resigned as the host of Phoenix TV.

Frankly speaking, I'm not optimistic about this marriage. Because Liang Dong cherishes his reputation, if Liang Dong finds that Baidu is not as beautiful as he thought, it will be a matter of time before this marriage is broken by Liang Dong's character.

In the eyes of 20 million internet addicts with more than 4 years' online experience, Baidu's family history is a typical example of unfair competition in the domestic IT industry. In 2002, Google, an internationally renowned search engine, was blocked, and Baidu, a domestic search engine, became the biggest beneficiary overnight. There is no doubt that Baidu has played a very disgraceful role in it. In 2003, Baidu sued 372 1 for unfair competition twice, but it was ruled by the court that there was unfair competition between the two parties, which became the biggest joke in the IT industry that year. In 2004, Baidu strongly promoted "IE Search Companion", without considering the user's feelings at all, and popped up the plug-in installation window everywhere, causing a strong rebound among netizens.

Especially when Google is blocked, we can still feel many "surprises" brought by Baidu today. For example, Google's snapshot function can't be used, and Google's website will suddenly be inaccessible (it will take about a quarter of an hour) when searching with Google, and then it can be used again. Some people silently endure, and some people can't bear to turn around and throw themselves into Baidu's arms. It can be said that if Google still works as well as before 2002, Baidu has little chance to rise. Google's "bad use" is entirely caused by China's national conditions, not Google's own technical reasons.

In addition, because both Baidu and 372 1 emphasize the search business and form a strong competitive relationship, the infighting between the two sides has long been an open secret in the IT industry, and it is common for Baidu to stab its competitors in the back and stumble. China's old saying "peers are enemies" was fully interpreted by Baidu and 372 1. With these stains and spots, Baidu is naturally no longer a good woman.

However, Liang Dong is different. Liang Dong 1998 joined Phoenix TV for media promotion, and later became the host of Phoenix TV by chance. He has served as the editor-in-chief and host of programs such as Phoenix Early Bus, Meet Phoenix Taiwan and Entertainment Series, and is the founder of Phoenix TV's American Front Line Alliance. In 2002-2003, Liang Dong won the best entertainment host in China TV list. As an ordinary-looking TV personality with nonstandard Mandarin (this is a major feature of his program, which can be called "Liang style"), his success is entirely due to his continuous efforts, and his personal charm has also been unanimously recognized by people. It can be said that the image of Liang Dong in people's minds is completely positive.

Before entering Baidu, Liang Dong was an outsider in IT (although he often made guest appearances in some IT programs). It can be considered that Liang Dong doesn't understand these shady behaviors of Baidu, so in Liang Dong's eyes, Baidu is a good girl and a positive brand. However, paper can't hold fire forever. Now Liang Dong has become the vice president of Baidu. When he gradually learned about Baidu's unfair competition with its competitors, he was extremely disappointed and doubted whether Mr. Liang Dong could bear the blow, because he would choose between colluding with others and not seeking common interests. I really hope that Mr Liang Dong will have a strong heart to face this unfortunate marriage.