What is a product manager?

1, the product manager is the driver of all projects in the company-you usually need to know what the management is busy with-what they care about is what you need to care about and prepare in advance-maybe one day this matter will become your work content-

2. The product manager should ponder the life and death of the company-the company must survive. But this kind of problem can't be figured out by yourself-you should communicate with the leader at an appropriate time-if you can do something to alleviate the pain of the company-then you are great-

3, very clear about the company's goals and boss's expectations-these are the minimum work of product managers-and try to do things beyond the expectations of superiors-

4. Product managers should be responsible for their own products-responsible for their offline resources-have a sense of finished products-and pursue perfection to some extent. If the requirements submitted by the product manager are defective-it is you who will suffer in the end-don't be lazy-

Inform the progress of the incident in time-there are two advantages-first, let the relevant personnel know the information-this is their right-second, mobilize the collective wisdom to find potential problems in time-but you did a good job-

6. Product managers should tell the truth-subjective strength is more worth a try than weakness-especially when faced with different opinions from different leaders-no matter who they listen to, they will suffer in the end. What the product manager can do is to operate things as they are-and then explain them to the leaders from this perspective-

7. Learn to understand the work from the perspective of the company's interests-then your height will be different-your understanding will be different-the state of your work will be different-

8. Pay attention to the format of the report document-the first page is the essence-choose words carefully-there can be 100 pages of supporting documents behind it-but the first page only writes the issues that everyone cares about-

9. An irrefutable truth-leaders are smart people-who do more, who do less-who is willing to force-who can use it well and who can't-he understands very well. There is a joke called "Don't wrestle with a pig"-don't compete with anyone in the office-make things clear-do a good job.

10, the product manager or the boss's employees-there are some things you should know how to remind the boss in time-ignoring this responsibility may be fatal.

Let's put it in plain English. The product manager mainly manages products, designs corresponding products according to the company's strategic objectives, and realizes the strategic objectives. To design a product, you must design a prototype, clearly express your thoughts and intentions, plan product development, collect and analyze requirements, analyze data, iterate the product, and so on. Product manager is a comprehensive position, and you need to deal with almost all departments of the company.

The core value of product manager:

I. Industry Cognition and Analysis

Second, demand analysis and systematization.

Third, user experience and product design.

I. Industry Cognition and Analysis

1, awareness of the industry

A) The mode of your industry is OTA, O2O and B2C. . . How to play?

B) Who is the "player" in this industry? What is the relationship between each player? What is the upstream and downstream process? How are the benefits distributed in a balanced way? (Not even distribution, but balanced and coordinated distribution)

2. In the relationship chain of the industry, what links can be replaced by the Internet?

For example, as shown below, this is what our team is doing:

Here's what Taobao is doing:

The longer the interest chain, the more intermediate links, the greater the space for the Internet to be transformed, and the higher the corresponding profits. This is one of the reasons why O2O is so popular.

3. Design according to product positioning, that is, the position of the product in the industry.

4. Determine the development direction of products by analyzing market trends.

5. Make clear the business direction and value point of the product, and consider whether the design purpose is consistent with the business direction when designing.

Second, demand analysis and systematization.

1, according to the development direction of the product, carry out corresponding functional design.

2. Turn requirements into functions.

A), understand the demand

B) Transform the collected requirements into a series of functions that can support and satisfy the requirements.

C) Translate the requirements into a language that engineers can understand.

3. Design a business framework to design your products.

A) systematize the requirements.

B) Pay attention to the dependencies between functions.

4. Project management

Third, user experience and product design.

1, fundamentally speaking, is an efficient, fast and accurate way to convey and solve users' demands.

2. Specifically, it is to carry out prototype design (interactive draft, PRD).

3. Pay attention to function, logic, rules and algorithms.

4. Consider the user experience

Step 5 consider visual presentation