KFC’s Kodak Duck is “hard to find”. Why is Kodak Duck so popular?

As a practitioner in the marketing field: This is a very successful online communication case. The shape of the duck and the method of sticking sticky notes can be easily spread on the Internet. In addition, the Pokémon IP is deeply rooted in the hearts of the people in China, and the popularity of Pokémon Pokémon has also been blessed. The silly image of the Pokémon, coupled with the BGM, has become popular, so it has become what everyone wants." treasure". This gave rise to scalpers to follow up.

Of course, at this juncture, everyone is under great pressure and is relatively pessimistic about consumption. This can be regarded as a release of pressure. This is the right time. Domestic awareness of the Kodak Duck is also very high, there is no cognitive cost, and the location is advantageous. Everyone began to spread the word spontaneously by watching various memes, which can be regarded as a harmonious relationship.

It is foreseeable that this kind of meme may be followed up by a number of merchants in the future. KFC will definitely follow up and launch similar things in the future. I have already heard the sound of the marketing department making a summary PPT.

As a Pokémon player: Small toys are indeed interesting, but if I spend so much money just for it, I will definitely not do it, nor will the various cute and interesting Pokémon peripherals. Few, this is one of them. The second is that I am now pessimistic about this IP, which makes me try not to touch anything around this IP. The third is that it does not break through the line that I must buy. This line for me is that R-Soul finally came out gp03d, that the Pokémon movie finally gave me the complete illustrated book, and that Ironman finally came out with R-Soul. Majin Buu and Gohan's form can finally be penetrated by SHF and other similar events. The last thing is, don’t go partying these days, it’s true that you should study more about food, and be pragmatic in everything you buy.

Nowadays, the involution is serious, and the cost of showing off is expensive. Traveling to Tibet costs tens of thousands of yuan, and buying a brand-name package costs tens of thousands of yuan, not to mention other food and drink enjoyment. Especially since there are more and more Internet celebrities who show off their jobs, taking photos requires either using drone equipment or taking several days at a concave angle in the barren mountains and old forests. As a result, the starting price of showing off has skyrocketed, making it difficult to get one.

If you look at this duck again, wouldn’t it be much better?

Life is short, take pleasure in the moment.

Of course, if you have a way to show off without spending money, you can save the biggest expense in your life.