Is there anything you need to pay attention to when joining a franchise store?

Is there anything you need to pay attention to when joining a franchise store?

Is there anything you need to pay attention to when joining a franchise store? Now more and more people are choosing to start their own businesses. With the economy With the development of society, many people choose to start their own businesses in order to change their quality of life. The franchise method is much simpler than self-operation. Let’s take a look at what you need to pay attention to when joining a franchise store and opening a store and related information. Is there anything you need to pay attention to when joining a franchise store? 1

1. Investigate the market

No matter what industry the franchisee wants to join, he must first conduct market research and conduct market research based on what industry projects are on the market. If you want to operate a business, you can choose a franchise business project. In addition, franchisees also need to consider brand franchising to see whether the brand can withstand the test of the market and the pressure exerted by peers. Also pay attention to emerging brands. Because they have no market experience, they are likely to be "hot" for a while and then disappear. Choose a chain store that has been operating for at least 5 years.

2. In-depth communication and clear matters

If you confirm to join this brand, you must first believe and understand the franchise matters of this brand. You cannot just read some promotional materials and then sign hastily. Franchise contract. Therefore, franchisees must have an in-depth understanding of the contract content before signing a franchise contract. Below I will introduce in detail what you need to pay attention to when signing a contract.

1. First, ask the brand headquarters to produce a service mark registration certificate, and then confirm whether the headquarters has the actual brand rights.

2. When the headquarters requires franchisees to pay royalties, they must issue an invoice, write down the specific amount, and mark it separately. If the franchisee does not open a store, the headquarters must return the unexpired royalties.

3. Goods channels: When the headquarters provides goods channels, franchisees can require the price of the goods, which cannot be higher than the market price, or a higher price is acceptable.

4. The contract signed by the franchisee and the contract signed by the franchisee include fines for the franchisee's violation of the regulations, but there are no fines for the headquarters' violation of the regulations, so the franchisee has the right to make demands.

3. Avoid conflicts after joining

After joining, franchisees must have an entrepreneurial spirit and cooperate with the headquarters to create a win-win situation. Since the consumption levels and consumption concepts of various cities and regions vary greatly, the business strategy formulated by the headquarters may not be applicable to every franchise store. At this time, you cannot conflict with the headquarters. You must communicate with the headquarters carefully to discuss the solution. Settled Bill.

The above is the introduction. What should you pay attention to when opening a franchise store? I introduced in detail the matters that need to be paid attention to when joining. The first step is divided into three parts: first, market research, then matters to note when signing a franchise contract, and later operations to avoid conflicts. Therefore, first-time entrepreneurs must pay attention to these three items when joining. As long as you understand them in detail, I believe you can realize your dream of further expanding the market. Is there anything you need to pay attention to when joining a franchise store? 2

1. Industry selection

Nowadays, there are many franchise stores across the country, and there are hundreds of franchise stores in almost all walks of life. The number of franchise stores has gradually become a reference standard for judging whether an industry is hot. Judging from the current situation of the venture capital market, industries such as catering, mother and baby, and education are relatively popular investment projects for entrepreneurs, and they are also entrepreneurial projects suitable for entrepreneurs with zero foundation. Spending some time to choose an industry investment with less risk and a stable market can help entrepreneurs avoid many detours and truly achieve success once and for all.

2. On-site inspection

Nowadays, the development of the Internet has also made the franchise method more convenient and faster. Entrepreneurs can easily find their favorite projects to invest in on various entrepreneurial business opportunity websites. But after all, investment is accompanied by certain risks, especially finding suitable entrepreneurial projects in various networks. This requires entrepreneurs to conduct on-site inspections in the early stage. It is best to go to offline franchise stores to observe their actual operating conditions. For example, store location, store size, customer flow, etc. Only in this way can you have a rough expected effect when opening your own store.

3. Clear rights and interests

The biggest difference between opening a franchise store and opening a free store is that both the entrepreneur and the headquarters must sign a franchise contract. The franchise contract includes a series of franchise matters such as franchise fees, franchise support, and franchise services. When signing the franchise contract, entrepreneurs need to carefully read the various franchise terms in the contract given by the headquarters. If they find that there are any unfavorable treaties, , you can directly provide feedback to the headquarters and request modifications, and try to avoid suffering losses in terms of rights and interests in the future.

The above are some things I will introduce to you when opening a franchise store. Of course, there are obviously more issues to consider when opening a franchise store. The subsequent operation and management of the store still requires entrepreneurs to ponder and think on their own. It is worth noting that entrepreneurs should maintain good communication with the headquarters during the business process and find business strategies that suit them. Is there anything you need to pay attention to when joining a franchise store? 3

1. In the early stage of choosing a franchise store, you must pay attention to appropriate ways to raise funds and invest funds reasonably.

The franchise circle recommends that entrepreneurs should not borrow debts from everywhere, or even high-interest loans, in order to raise franchise fees and deposits because they are eager to start a business and open a store. Although franchise stores have mature management concepts, there will be a period of indifference after the opening of a new store, and profits cannot be earned in a short period of time. However, entrepreneurs have to raise money to pay off debts every day, so entrepreneurs cannot completely devote themselves to the operation of the business.

If entrepreneurs have limited funds, they think they can choose some small franchise projects first and gradually accumulate funds. At the same time, franchisees should act according to their ability and choose a franchise fee that suits their threshold. Otherwise, entrepreneurs will be heavily in debt and worried all day long, which will have a great impact on the operation of the store.

At the same time, franchisees must determine a reasonable allocation ratio of the entire capital investment and make overall plans. Don't wait until the business is closed, only to find that you have no funds to stop the early operations of the store. Wouldn't it be a huge joke?

2. It is best to communicate directly with the chain store headquarters.

Nowadays, there are many chain companies, and in recent years, franchise stores have made considerable profits, which makes some emerging chain companies and franchisees impatient. Some entrepreneurs are eager to start a business and rashly sign up to join the franchise after hearing some promotional materials from chain companies.

When there was a dispute, it was discovered that the chain headquarters was smaller than its own store, or even an empty shell, with no ability and experience to deal with the effects of the franchise project. Therefore, it is very necessary for entrepreneurs to personally investigate the headquarters and go to franchise stores to collect first-hand on-site information.

3. Business operators should carefully read the franchise contract and consult professional legal professionals.

The contract is the only binding and important document. The most important thing is the contract period, which is usually three or five years in the world. For the sake of safety, some franchisees take into account certain factors that restrict franchise points, so the contract period is set to a shorter period. Franchise companies with relatively stable development generally have longer contract terms, and mature management concepts ensure that franchisees can develop stably in the industry.

In fact, before signing a franchise contract, entrepreneurs should deeply understand the content of the contract to ensure their own rights and interests. Don’t think that the franchise contract is a template issued by the headquarters and cannot be modified. In fact, the contract should be made through mutual agreement. In other words, entrepreneurs should not only open their eyes to see the content clearly, but also have the right to request modifications to the content.

4. Business operators must adjust their capital operations and plan their operational strategies.

Cost control in the operating process is very important, and it is absolutely necessary to keep costs within a lower range. At the same time, creators must plan a purchase strategy, arrange the capital turnover situation, and ensure that the funds remitted during the operation process can operate normally. Stores should try their best to avoid overstocking.

Many novice entrepreneurs often have a shortage of goods, and their capital operations are stretched thin, and they quickly fall into trouble. When joining the franchise, entrepreneurs can coordinate with the franchisees to deal with the backlog of goods first, so as to ensure the normal operation of funds. This will not affect operational progress.

5. Be able to manage employees

Franchisees must realize that reasonable management of employees is an effective way to stimulate out-of-store sales, and it is something that must be done well.

First of all, franchisees must fully understand their employees. As a manager, it is not easy to fully understand your employees. But if managers can fully understand their employees, the work will be carried out much more smoothly. "A ruler is short, an inch is strong." Every employee has his or her own strengths and weaknesses in terms of talent, personality, attitude, knowledge, cultivation, etc.

Some tasks are procrastinating quickly, some are cautious, some are good at managing interpersonal relationships, and some like to work silently with their heads buried in statistics. A manager who can fully understand his employees can assign them to reasonable positions based on their collective task characteristics. In this way, you will be a first-class manager in terms of work efficiency and interpersonal relationships.

Secondly, communicate more with employees and listen to their voices. Employees always have their own suggestions and opinions. Therefore, managers need to communicate with employees frequently, consult employees' opinions, and listen to employees' questions. By untying employees' mental knots, the team will be more united and their work enthusiasm will be higher.

At the same time, employees should be allowed to make mistakes and employees who perform well should be praised in real time. There are many uncertainties in the sales environment, and it is natural that everything cannot be successful. As a manager, if you require your subordinates not to make any mistakes, it will inhibit innovation and make them timid in their tasks. Of course, employees who have made contributions must be rewarded and praised in a timely manner to boost morale.

6. Be able to manage customer files and establish good customer relationships

Franchise entrepreneurs should learn to manage customer files, retain old customers, and develop new customers. Customer files include customers' basic information, transaction status, consumption capabilities and consumption preferences, etc. This is also the important information for franchisees to manage and track. By carefully analyzing customer files, you will discover their respective preferences, vision, and purchasing power, so that you can recommend products and provide services to them in a more targeted manner.

7. Accumulate industry experience

Industry experience is difficult to obtain from one or several books, and many things can only be obtained through personal experience. Therefore, franchisees should pay attention to everything and accumulate more. For example, when opening a franchise store of a certain clothing brand, franchisees should read more popular magazines and participate in more fashion activities to cultivate their own unique fashion concepts and keen fashion sense.

When every customer walks into the store, you can provide a match suitable for them with a unique vision. Are you still worried that the turnover of the franchise store will not increase by leaps and bounds? Entrepreneurs must be successful. , in addition to careful selection of franchise projects, even excellent franchise projects must also include the entrepreneur's careful operation of the franchise store, so that the business can be successful.