New Year’s Day Marketing Techniques

New Year’s Goods Festival Marketing Techniques

New Year’s Goods Festival Marketing Techniques: Buying New Year’s goods during the New Year is a very important step and is needed by every household. Therefore, the birth of the New Year’s Goods Festival is of great significance to Buyers and sellers are both very important. Both sides get what they need, which is also a normal phenomenon in the market. The following New Year’s Festival marketing techniques are New Year’s Festival marketing techniques 1

1. There are many benefits at the end of the year, and New Year’s goods Hot sales.

2. New Year’s feast, gifts to the whole city!

3. The whole year starts with spring, so rush to buy New Year’s goods at hot stores.

4. Where can I find authentic new year products? After a while, go to Xinnongdu.

5. During the New Year’s Day, save money all the way!

6. The New Year’s goods are similar every year, but the New Year’s goods are not kept every year.

7. Bring some New Year’s goods and go home to celebrate the New Year. Go home for the New Year and bring some New Year goods.

8. New Year’s goods from popular stores - extremely cheap.

9. Take the initiative to buy New Year’s goods, as you know your mother’s heart best.

10. Give yourself gifts this year, and you will get surprises among the New Year’s goods!

11. Go to popular stores to buy New Year’s goods. New Year’s goods are abundant and cheap.

12. Spring is here again, so happily buy new year’s goods!

13. Reunion is auspicious and auspicious, let’s grab new year’s goods!

14. Prepare all the good New Year goods and enjoy the happy new year!

15. New Year’s goods are new every year, and every family is happy during the festival.

16. Buy auspicious New Year’s goods and celebrate the New Year!

17. You always have to buy New Year’s goods, just in case they are given out.

18. To say goodbye to the old year and welcome the new year, a variety of new year’s goods are indispensable.

19. Good New Year goods will help you have a good New Year, and the New Year goods hotspot welcomes you!

20. First-hand New Year goods, loved by the public!

21. Stock up on New Year’s goods and celebrate the New Year together!

22. Red Chinese New Year, Green New Rural City, Healthy New Year Festival.

23. Send blessings in the spring, and give away new year’s goods when you come to the store!

24. To bid farewell to the old and welcome the New Year, a variety of New Year’s goods are indispensable.

25. New Year’s goods are new every year, and every family is happy during the festival.

26. Celebrate the Chinese New Year in a prosperous manner and buy New Year’s goods in a lively manner.

27. There are all kinds of New Year’s goods to save money and worry in the new rural capital.

28. New Year’s goods at popular stores—you can buy whatever you want.

29. The Year of the Monkey is coming, and you will get rich by buying New Year’s goods.

30. It’s a great time for the whole family to celebrate, and the New Year’s goods will add color to welcome the New Year.

31. New Year goods are available every year, but this year is unusual. Come and have a look at the store!

32. After all calculations, it is the most cost-effective for new farmers to buy new year’s goods.

33. The feast has begun, and all the promotions are available at the New Year sales!

34. You can find all the New Year’s flavors and tastes in the New Year’s goods here!

35. Five words floated from the sky, New Year’s goods are here for me!

36. The best-selling New Year goods store, the most beautiful and comfortable.

37. Every year brings its present, and our store has a big sale on new year’s goods!

38. Buying New Year’s goods brings good luck. The New Year’s goods here are of the highest quality.

39. New Year’s goods are available every year, and the New Year’s greetings will last forever.

40. Go home first to make the New Year’s goods more interesting!

41. Take the initiative to buy New Year’s goods because you understand your mother’s heart best.

42. Discounts and promotions are busy, and New Year goods are hot sellers.

43. Buy New Year’s goods first and then celebrate the New Year. The New Year will be sweet!

44. We will take care of your New Year’s goods this year!

45. Auspicious New Year goods, Chinese taste!

46. Buy New Year’s goods every year, and the good ones are all in the best sellers!

47. The New Year’s flavor, shopping for New Year’s goods, it’s so easy to “eat” everything.

48. The New Year is coming, come to the store to buy new year’s goods.

49. The New Year’s feast is an opportunity not to be missed!

50. Come to Xinnongdu to enjoy the goods festival of previous years.

51. Paste couplets and hold up lanterns, the New Year’s goods will have a New Year flavor every year!

52. You always have to buy New Year’s goods, what if they are sold out?

53. Come here to buy New Year’s goods and celebrate the New Year in a prosperous way!

54. New Year’s goods are available every year, and the New Year will last forever.

55. Come to the New Year’s goods sale and have plenty of food and clothing in the coming year!

56. The shopping for New Year’s goods is non-stop, and the couplet lanterns are on the go!

57. There is a present day every year, and peace is purchased every year! Get all the new year’s goods in one go!

58. The New Year’s sale is wonderful because of you.

59. New Year’s goods are abundant every day, customers are welcome to come and buy!

60. New Year’s goods hot sale, good goods are available for sharing.

61. Xintian·Xindi·Xinrongdu, New Year’s customs·New Year’s taste·New Year’s goods festival.

62. Come and have a wonderful Year of the Rat. Buy and buy New Year’s goods to make a fortune.

63. During the Chinese New Year, come to the New Year’s sale.

64. The New Year’s food exhibition is a new year’s custom for a green and healthy rural city.

65. Happy shopping at the New Year’s hypermarket, and even more fun shopping.

66. Money flows over time, but New Year’s goods remain unchanged.

67. New Year’s goods hot sale, come and grab the bargains!

68. Come and have a wonderful Year of the Monkey. Buy and buy New Year’s goods to make a fortune.

69. New Year’s Eve feast, come again!

70. Big New Year sales, affordable *** Share!

71. New Year’s goods hotspot, endless varieties, visible benefits.

72. Happy family celebration, New Year’s goods to add color to welcome the New Year.

73. New Year’s goods are ready, you are guaranteed to be satisfied!

74. A collection of New Year’s goods with excellent names, whole food and delicious food in the new rural capital. New Year’s Goods Festival Marketing Techniques 2

E-commerce companies use their own tricks to create New Year’s Goods Festival

Customized gift boxes create a sense of ritual for “buying New Year’s Goods”

During the New Year’s Goods Festival, many merchants All cities will launch limited-edition packaging for the Spring Festival to add a festive atmosphere. Through the joyful packaging and promotional words, it can, to a certain extent, create a sense of ritual for consumers to buy New Year goods to celebrate the Spring Festival.

At this year’s New Year Goods Festival press conference, Suning announced that it would join forces with Unilever, Tsingtao Beer, Hershey’s, Cha Cha and other brands to release the “Sufu” New Year Goods gift box.

After successfully creating co-branded IPs such as Want Want during Double Eleven, Tmall continued to pay attention to hot public opinions in the selection of products for this year’s New Year’s Festival, such as Dove and three members of the “Produce 101” girl group The cooperative "101 Miss's Careful Choice/Tasting Cocoa Dark Chocolate Gift Box"; Baicao Garden and the Summer Palace cooperated to make the outer packaging of the nut gift box according to the appearance of Foxiang Pavilion; Ramen Talk Bringing two IPs together on one product.

At the same time, Tmall empowers food bloggers to launch Spring Festival-limited gift boxes in its Tmall stores, such as Rishiji’s “North and South Gift Box” and Manshi Slow Talk’s “Hao Noodles and Fresh Sauce” Harvest Gift Box” and so on. For these limited products, Tmall said that it will provide assistance and traffic tilt to brand co-branding, customized packaging, global premieres, member exclusives, etc., to promote a more interesting and rich New Year goods market.

Similar to Tmall, Pinduoduo also announced that it will join forces with hundreds of brands including Pepsi, Nestlé, and Tsingtao Beer to launch co-branded special gift boxes at this year’s New Year’s Festival, and said that subsidies for some categories will be greater than Double Eleven.

Fresh “semi-finished products” meet the needs of family dinners

In response to the needs of users for family dinners, Suning proposed “source customization and direct procurement” of fresh food during the New Year Festival, and passed 45 nationwide The cold chain warehouse ensures the supply of fresh food in more than 300 cities across the country, and also provides half-day fresh food delivery services to consumers in some first-tier cities.

Tmall Fresh launched many semi-finished fresh dishes during this year’s New Year’s Festival, such as the seafood set meal at the Wecook flagship store, Zhang Zhenji’s Buddha Jumping over the Wall, and Shell Ham’s Boston lobster, which is heated in the oven. It’s ready to eat. During the Spring Festival, fresh products are in high demand and consumed frequently. The delivery efficiency of e-commerce and the cost-effectiveness of fresh products will become key factors for users to consider.

Various ways to promote the rise of agricultural products

From January 10th to 17th, Taobao Live held " A live broadcast with the theme of "Taste of China: The County Magistrate is Coming". From Guangdong’s New Year’s Eve dinner, to Chongqing’s mountain city culture, to the Mushroom Museum in Qingyuan, Zhejiang, “New Year’s Eve China” will include the special food and culture from all regions in China’s east, west, south, north and central.

During this period, 50 county magistrates will live-stream selling New Year’s goods together with Taobao’s leading anchors such as Wei Ya, Lie’erbaby, and Dayingzi to promote the local specialties of their hometowns.

Data shows that the characteristic live broadcast poverty alleviation model of "anchor + county magistrate + celebrity" has achieved considerable results. In the past year, Alibaba attracted 400 million online viewers through Taobao Live. In the live broadcast on December 5 China helped Xinggan League rice sell 10,000 pieces in six to seven minutes.

Through JD Crowdfunding and other channels, local specialties from various places are brought into the city. With this solution, JD Crowdfunding has previously successfully incubated the "Liu Lao Ya Li" in Fucheng, Hebei. Popular products such as "Juice" and Hainan Shishan's "Volcano King Lychee" have provided new channels for the upward trend of agricultural products.

During the New Year Festival, Suning Pingou launched a “rural purchasing” business and spent three months selecting 10 kinds of specialty fresh agricultural products, including 100,000 tons of Yunnan walnuts, 100,000 tons of Shandong winter dates, etc. The direct procurement from the origin and the combination of special features have contributed to the rise of specialty agricultural products.

On January 4, the Pinduoduo New Year Goods Festival opened. One of the focuses of this New Year Goods Festival is to ensure that the best quality “New Year’s goods” from rural areas are delivered to urban consumers.

Pinduoduo stated that it will sell high-quality agricultural products from all over the country through direct shipments from the origin and direct supply from factories. Among them, the packaging and packaging production lines in some popular agricultural production areas and agricultural and sideline product processing areas have reached 24 It operates hourly, and more than a dozen logistics vehicles are on standby in turns. It is expected that nearly 300 million users will participate in this New Year Festival.

Seize two points to successfully take advantage of the "New Year's Festival"

"The "New Year's Festival" is an opportunity for local specialties to increase sales and promote the market. However, For a long time, there are many very good local products that have been produced for many years but have not become popular. What is the reason? What’s the key to moving from a “little” specialty product to a big brand?

Lou Xiangpeng, chief consultant and chairman of Fulai Brand Marketing Consulting Agency, said that if the problem is not solved at the root, the "New Year's Day" cannot save local specialty brands.

Establishing the concept of big specialty products

Specialty products are good, but they are not big enough. The problem often lies in the concept first and the word "special" in special products is not properly handled.

“Height determines vision, and angle changes concept.” To make specialty products bigger, we must establish the concept of big specialty products, that is, the concept of big food and pan-food products. Specialties cannot be made just as specialties.

Specialties generally have histories and traditions, rich product features, and some have formed inherent marketing and consumption patterns. If a company only operates in accordance with consumption customs and marketing models, and relies on group purchases by local agencies and enterprises and institutions, gifts from relatives and friends during the holidays, and early adopters from foreign tourists to sell special products, it is a pure specialty sales based on the concept of specialty products, not a big deal. The specialty concept, in other words, is not a big food concept, and the market must be limited.

To establish the concept of specialty products, we cannot stick to the authenticity and original ecology, but must quickly digest and transform the products. Eliminate all factors that make storage and transportation of products inconvenient and consumption inconvenient. It is necessary to enable products to be consumed quickly and conveniently in multiple scenarios, at multiple times and multiple times.

Any local specialty products that have long legs and can travel far have been transformed in product form and packaging to make them faster to digest.

British Lipton tea is fast-moving compared to traditional Chinese tea. Jiaduobao herbal tea and Xiangpiaopiao milk tea are fast-moving compared to street store sales. I miss you jujube slices compared to traditional fresh food. Jujubes are fast-moving...

The same is true for the so-called "authentic" local specialties, which must be broken. Including authentic taste, authentic product form, and authentic consumption methods.

Canned Wanglaoji and Jiaduobao are obviously unauthentic compared to local street herbal tea shops. Spicy beef cubes and spicy dried tofu, which are labeled as Sichuan snacks, are spicy in the eyes of Sichuan people. Obviously not powerful enough, the Guifaxiang small hemp flower that is now packaged one by one has obviously lost its "characteristics" compared to the traditional Tianjin hemp flower that is taller than a child. These "not authentic enough" are all compromises made in order to adapt to a wider national consumer group and to sell in a wider geographical area. Nothing cannot be changed for the sake of consumers.

Top-level design, seize resources and become the boss

Strategy guru Al Reese said: "If a small company wants to become a big company, it must follow the law of 'big' and don't Think of yourself as a small company, focus on foreign countries, focus on the global market, and develop into the national and global markets; at the same time, you must do things in a small way to make yourself more focused than your opponents. ”

To be a business, The first is to have the ideal of becoming bigger, and the second is to have the path and method of becoming bigger. This is the top-level design.

There are three most important principles for local specialty enterprises to determine strategies:

First, learn to give up, only when you give up can you gain, and the way to give up is great wisdom;

The second is to focus resources. Strategically, one is worth ten, and tactically, ten is worth one. This is the only way for small and medium-sized enterprises to win;

The third is to be the boss, which is a strategic scarcity. Resources, whoever rises is the sun.

The smaller the company, the more ideas and products it has. Too many but not refined, scattered but not strong, attacking everywhere and hitting walls everywhere. This is a common operating chaos and strategic misunderstanding among local specialty enterprises. Many small and medium-sized enterprises are often annihilated not by starvation, but by being overwhelmed by dazzling opportunities!

The specialty product market is a market of strategic opportunities. Many categories are leaderless. Entrepreneurs must cherish the strategic opportunities contained in the categories. Whoever takes the lead in setting up the banner of the category and becoming the brand that represents the category will win. The advantage of “the first survives and the strong gets stronger”.

It’s not that the specialty products are bad, it’s that the pattern is not enough, or the thinking is wrong. From local specialties to large-scale specialties, it requires a breakthrough in consumers' minds, and it also requires the opening up of operators' business concepts and ideas.

Vision determines ideas, and concepts determine methods. No food is inherently national. If we expand the production scale of local specialties and famous products and promote our products and brands nationwide, we will grow into an excellent food company. New Year’s Day Marketing Tips 3

New Year’s Day Marketing Plan

Preparation for the New Year’s Day

1. Determine the main products and prepare inventory

Different products adopt different promotion methods. Different groups of people have different needs for items, so product promotion copywriting should also be changed accordingly.

During the event, consumers’ purchasing purposes will be clearer. Generally, they choose to buy gifts related to the Chinese New Year. Products will sell faster. Insufficient inventory of products will directly affect sales, which is not worth the loss for the store.

2. Position the store audience well

After the main products are determined, the next step is to determine the audience group of the store based on the product situation to provide help for our subsequent marketing and reduce the loss of general traffic. Enter, thereby improving the conversion rate of the store.

Group buying

At the end of the year, the company will do group buying as a benefit to employees. Such customers will have very clear purchasing goals. They will not pay too much attention to the quality of the product but care more about the exquisite packaging and discounts of the product.

Gift-Giving

There are two types of gift-giving groups:

1. People who prepare gifts for their parents

Most of the products they choose will be It mainly focuses on practical, high-end and high-consumption products.

2. People who wish to pay New Year greetings

This type of people will generally choose products with better and more elegant packaging and higher brand awareness.

Renewal

In order to welcome the arrival of the New Year, there will be a group of people who buy new clothes, replace household items, kitchen utensils, etc. They will mainly consider the quality and cost-effectiveness of the products. aspects.

Promotional methods for the New Year Festival

1. Member marketing

Customers who enter the store can become store members. Members can not only There are separate offers, and points can be accumulated after purchasing goods, which can be redeemed for goods in the store. This will not only consolidate old customers, but also attract new consumers to place orders in the store.

2. Discount promotion

A full discount on cash coupons, or a discount on the product itself, depending on your specific situation.

3. Gift promotion

During the event, new products will be launched, and customers will be given a small gift when purchasing, increasing the stickiness of fans and opening up a larger market.