Xiaomi released a new LOGO, which do you prefer, the old LOGO or the new logo?

Spent 2 million on a lonely one? This is the evaluation of Xiaomi's new LOGO by many netizens. Indeed, the difference between Xiaomi's old and new LOGO is that one is a right angle and the other is a rectangular fillet, but this is the difference that ordinary people can see. Kenya Hara, a design master hired by Xiaomi, said that the new logo embodies the combination of technology and life, and makes people feel the nature and vitality of life. However, the explanation of the design master has not been recognized by netizens.

Xiaomi's new LOGO is still pretty good. If I had to choose one of Xiaomi's old and new logos, I would choose the new logo. No matter how much money Xiaomi spent on the design, although the new LOGO is not designed on the original basis, it does look more comfortable and has a mellow aesthetic feeling, which is in line with the aesthetics of Asians or oriental cultures. It is no exaggeration to say that the new LOGO is more suitable for high-end brands. Lei Jun, president of Xiaomi, also said that the more you look at the new LOGO, the more you like it. At first glance, it may be nothing, but after a long time, you can feel the difference in design.

Is it worth spending 2 million? Many netizens are not discussing how to design the LOGO, but whether the value of Xiaomi's two million flowers is worth it. Kenya Hara, a designer hired by Xiaomi, enjoys a high reputation internationally, but this time, many netizens think Xiaomi has been cheated. I personally don't think so. Put the LOGO aside first. Xiaomi's two million dollars bought him a high degree of heat. Every day, a large number of people discuss and spit out this new LOGO, and the popularity of Xiaomi once surpassed that of other domestic manufacturers such as Huawei. In addition, Kenya Hara not only designed the LOGO for Xiaomi, but also designed other products. This 2 million yuan is well spent.

If a brand wants to go high-end, it must work hard on humanities and brand design. I think Xiaomi asked the designer to design the LOGO for this reason.