Program positioning of Campus Voice Internet Radio

1. 8520 (News Category)

Live broadcast of current affairs and social news commentary programs, using the "news-telling" format. This program is a news talk show with a relaxed and humorous style and a single commentator mode. The anchor should have a certain level of attention to current news, have certain insights into the content and significance of the news, have good summarizing and summarizing skills, strong oral expression skills, humorous language, be able to grasp the theme, and fully mobilize the atmosphere of the news event. Persuasiveness. News events or keywords for comparison and analysis. Comment on current affairs in a relaxed and casual way, laugh and curse, mixed with moderate emotion, try to be as light as possible, and use plain language to point out the deep meaning behind the news.

2. "The Job Is Not a Mistake" (Workplace Category)

In today's increasingly competitive society, college students' job search journey has become increasingly difficult and bumpy, and "The Workplace Is a Mistake" This column is to provide a communication and sharing platform for college students and "newbies" in the workplace. While leading everyone to understand the job search scene and workplace life, we can better sort out and answer the doubts in the minds of college students who are confused and exploring their future career path, teach workplace fighting skills, and improve college students' workplace competitiveness through vivid typical cases.

3. Let’s travel together (travel category)

Focus on one or several related destinations, introduce the desire points that attract tourists, and expand the scenery, humanities and Specialty meals, etc., while also providing route planning and meticulous travel essentials. The music must be local music, so that people can be immersed in the scene. The host must be sure of the destination so that he has been there himself, and what he shares is his own feelings.

4. Online listening to movies and TV shows (film and TV categories)

This column aims to share and promote domestic and foreign movies and TV shows through the carrier of radio (sound), with anchors setting their own themes (starring or The director is the main theme) and you can experience the charm of movies from multiple angles through four themed sections: film and television gramophone, light and shadow theme show, blockbuster previews, and instant reviews of hot releases! Through online interaction with Little Ears, we can communicate and share our feelings about watching movies and TV shows, extend our imagination of movies, and enhance the appeal of movies and TV shows.

The program should be interspersed with film-related music or clips of film highlights.

5. The Most In Topic (Comment Category)

This program is co-broadcast by the radio station and Tencent Commentary Channel-Today’s Topic Column.

Each program uses 1-3 topics to explain hot topics and make appropriate comments. This program can guide the direction of public opinion among young people and enhance positive energy.

6. I am the biggest on campus

The hot topics that college students pay attention to form the focus of competition. The male and female anchors each stand on a stand, understand and elaborate on the topic in depth, express their own views, and hold their own opinions. One word to argue. The purpose of the program is not to argue who is right and wrong, but to guide college students and young people to dialectically analyze problems from multiple perspectives and think about the things around them. (Topics such as "Should boys hold up umbrellas on hot days?" etc.)

7. In the live broadcast room

Invite "people with stories" (connected) to be guests in the live broadcast Exclusive interviews were conducted during the interview. Whether it is the head of the university alliance, the "awesome" student union president; a dazzling talent and beauty, or just a "sweeping monk" in the school; ordinary aunts and uncles in the cafeteria, poor but determined auditors, Poor students who study diligently... as long as they have a "story" can become guests of this program.

The anchor explores the personality characteristics and inspirational points of the guests through exclusive interviews, and uses typical examples and character cases to vividly guide young people to actively face life and difficulties, think rationally about life, establish ideals and strive for them.

8. Listen, here comes the music (music recommendation category)

Select songs and programs around a theme (the theme is not a topic) or a singer, a style or the same series, etc. It is mainly through the one-way sharing of the anchor and the quiet sharing with the listeners in a eloquent tone, so as to achieve spiritual communication and resonance.

The anchor should share and forward the playlist after the program so that listeners can check it out during the program. It can also provide good secondary publicity for the positioning and content of the program.

9. Listen, the music is coming (music game category)

Use music to run through the beginning and end of the program, and insert simple games for audio or text interaction. The game format can be as follows: Guess the song title, guess the singer, pick up the lyrics, connect and sing songs with the word "love" to interact with listeners, expand the interactive form of music programs, and enhance the interactive enthusiasm of music programs. This program requires the anchor to have good communication and adaptability, as well as the ability to handle unexpected problems on the spot. The program director should provide appropriate assistance.

10. Listen, the music is coming (topic interaction category)

Attract interaction through topics, and the songs should be shared around the topics. The program should focus on the attraction of the topic and the attention of the audience. The program should provide positive and correct guidance on the introduction of the topic, the level of development, and the sublimation of the conclusion of the topic, so that listeners can become dependent on entertainment and enhance cohesion.

11. Listen, the music is coming (song request to express feelings)

Convey affection through music. The main focus of the program is to send blessings by requesting songs, which can be done through connection or WeChat voice. Deliver audio blessings to enhance the attractiveness and creativity of the program. The anchor should summarize and paraphrase the reason or meaning of the song request and the expression of blessing, and at the same time enhance the human touch. Anchors should be more creative in their programs and have a good awareness of social etiquette.

12. This week’s main star (music special category)

Use the identified well-known main stars as the main body, develop topics around their own characteristics and the stories behind them, and use them in the program Mainly promote music; one issue per week; generally do not accept interviews.

13. No classes on weekends

A series of topical talk shows that attract the attention and ears of college students. The topics interspersed in the program should be recent hot topics and focuses. The anchor uses a humorous tone and the bystanders' ridiculing tone to create a relaxed and happy program atmosphere. The program must not involve sensitive content such as politics, pornography, violence, religion, etc.

14. Yuni Competition

A competition-type puzzle program with online interactive question answering as its main feature. The question types are common language, foreign affairs, politics, history, geography, chemistry, etc. Special question types such as music, sports, art, natural science, etc. focus on popularizing the breadth of knowledge and leading listeners to reminisce about campus life. At the same time, some campus jokes can be interspersed in the program as a selling point, and prizes for answering questions can be added and souvenirs distributed.

15. "People Returning at Night in the City"

A nighttime emotional interactive communication program. The program is positioned to highlight the word "love". The anchor can share his mood text or express his emotions through Case analysis, or using emotional topics to communicate with listeners about their moods and share their feelings; you can also use emotional connections to answer listeners’ emotional confusion. The purpose of the program is to communicate and share emotions, guide listeners to positive emotions, and then achieve emotional and spiritual resonance.