Summary of personal work in marketing position

Time goes forward step by step on the annual ring. A period of work is over, and a lot of achievements must have been made during this period. It's time to write a work summary and analyze the work during this period. The following is a summary of my personal work in marketing positions. Welcome to read!

Personal Work Summary of Marketing Position 1

First, the problem of marketing concept.

1, looking for a suitable dealer.

(1) Finding a dealer is actually like finding an object. You need to find a suitable one with the same goal and ideal, so that you can develop together and the combined "family" can have hope;

(2) Guagua is not sweet.

2. Is the focus of marketing service the distributor or the terminal?

(1) The product brand is not a strong brand, and it still lacks the necessary appeal to the terminal;

(2) The product price is not cheap, and there are many brand substitutes for similar products, so the terminal acceptance will be slower;

(3) As far as the current manpower, financial resources and material resources are concerned, they can't meet all the requirements of "marketing" and can only radiate from "point" to "surface";

(4) The current management structure and process are also a restrictive factor;

(5) The dealers are mature, familiar with the covered market, and have their own mature network and market operation experience. They can cover our products to the market through their own ways and networks, so that products can adapt to the market first, then have an impact on the market and pull the terminal;

(6) The product demand of the terminal is often not a single product or several products, but a comprehensive product demand combination, and the distributor has the ability and advantages of product combination, which can effectively combine different products of different companies;

(7) Therefore, our current focus is on serving dealers well, instead of putting a lot of energy into terminal services; At present, the problems existing in the terminal can only be found in time through proper market supervision, and communicated with the dealers in time to solve them;

(8) It is our special dealer who is responsible for and affects the company's marketing performance. Only these dealers can have vested interests and satisfactory market services, can they generate motivation and be willing to actively promote product marketing through their own networks, and can they have influence and driving force on marketing amount.

3. You can't stick to the same experience.

The marketing experience before (1) is certainly worth learning, and we should cherish it and refer to these successful or failed experiences in time; But we can't always stick to previous experience, and many of our marketing lessons are also caused by previous experience (applause);

(2) Previous successful experience may also be the source of future failure.

Second, it is the issue of marketing control.

1, dealer channel marketing operation method

At present, our more practical approach is to give dealers opinions and suggestions on the operation of various channels for their reference. As for whether it is necessary for dealers to follow our suggestions, it is worthy of our good discussion and consideration. Because before the operation of the regional market, there were already restrictive clauses between us and the distributors to restrict marketing. As long as the distributors do not go beyond these restrictive clauses, they should give support.

It's actually like two families. First of all, of course you want it. After you get married, you want a happy and comfortable life (laughs). But to be clear, you can't always ask your other half to live and work according to your thoughts and ideas. After all, he/she has his/her different life and work experiences, his/her different views and understandings on life and work, his/her different life and work circles, his/her different life and work styles, and his/her different living environment (laughter and applause).

So we can't force them to live and work in exactly the same way, we can only seek common ground while reserving differences. You can often communicate with him/her, talk about your views and ideas on some of his/her things and practices, and give him/her some opinions and suggestions. Since they live together, of course, he/she will sincerely listen to your opinions and suggestions, and then put forward his/her own ideas and opinions. Maybe your opinions and suggestions are worth referring to, and he/she will listen to and adopt them immediately; Maybe your opinions and suggestions are one-sided. Through communication, you will know and understand what his/her starting point is. In this way, it is easy for both sides to communicate clearly, rather than being suspicious of each other. After all, he/she knows best how to handle things and how to do things in such an environment.

Generally speaking, finding the right dealer is like organizing a family, which needs a running-in process and gradually enters the "honeymoon period". Just like newlyweds, it takes a period of running-in at first, and then it will enter a relatively stable period in a few years.

Of course, there is another situation, that is, after marriage, people find their aspirations different (laughter and applause). Then, there will be mutual distrust, mutual suspicion, then strange strange bedfellows, and finally "divorce" and separation. Even if there is no "divorce" to separate, but because of some concerns, it has no practical significance and benefits for both parties to continue to maintain this "marriage" in name only.

Perhaps it is better to take the initiative to "divorce". After the divorce, you can have a chance to find a second spring and a third spring suitable for your "marriage" life (applause and laughter). After all, "life goes on" (applause).

Back to the problem between us and the dealers, this is the essence. Therefore, on the basis of mutual trust, we should fully understand and support dealers' practices in marketing channels. Of course, the premise of this practice is within our restrictive terms.

2. Dealers are treated equally in marketing.

There is a good example to illustrate this problem.

The former emperors were "three thousand beauties in the harem" (laughs). Regardless of the rationality of this lifestyle for the time being, let's discuss the feasibility and balance.

First of all, you must be attractive. Your attraction is that you are the emperor, above all else, and the brand "Emperor" itself is very good (laughs). It would be even more attractive if you added something like "talented, beautiful, educated and charming" (laughs). This is to strengthen and enrich the brand (applause, laughter). So you don't have to worry about whether you can find a "harem beauty", but how to choose your "harem beauty"! So the feasibility is no problem.

Summary of personal work in marketing position II

With the care and training of the bureau leaders and the support of my colleagues, I worked hard, pioneered and made progress, and fulfilled my duties well. Now I will make the following brief report:

First, strengthen business knowledge learning and constantly improve their professional quality.

At work, I have carefully studied the knowledge of business letter marketing, constantly enhanced my professional quality and skills, and actively strengthened the study of basic business knowledge in my spare time, and gained a further understanding of business letter marketing skills and customer relationship management knowledge, laying a solid foundation for the smooth development of my new work.

Second, actively participate in business letter marketing and establish a good interactive relationship with customers.

As a marketer, how to do a good job in marketing and cooperate with customers is the main function of the work, which requires me to improve my grasp of industry policies and understanding of the overall marketing situation, strengthen contact with customers and improve customer service satisfaction.

As marketers, we have to deal with different customers every day and try our best to make customers satisfied with their work, which puts high demands on our own literacy. Now customers not only require the accuracy and timeliness of business letter advertisements, but also require us to participate in the overall marketing planning of customers and realize integrated development. This requires us to constantly study industry policies, communicate with customers in time, listen to customers' suggestions, refer to customers' actual situation, help formulate reasonable and perfect marketing strategies, and mobilize customers' enthusiasm. To this end, I pay special attention to the following points in my work:

First of all, put yourself in the customer's shoes, look at the problem from the customer's marketing point of view, eliminate the communication barriers between the two sides, unify their positions, establish a good working friendship, and make the business letter marketing go smoothly.

Secondly, deeply understand the customer's business situation, according to the customer's consumer groups, passenger flow and other factors, combined with the customer's business ability, specify a reasonable business letter marketing plan for customers, sincerely help customers and win their trust and support.

Three, cooperate with the leadership work, improve the execution.

As a marketer, the direction and principle I have always adhered to is to maintain a correct attitude, earnestly perform my work, and more importantly, actively cooperate with the instructions of the leaders to improve execution. At work, I always remind myself that dedication is the correct working attitude. No matter what work I do, I will do it actively, complete the tasks assigned by my superiors in an all-round way, and effectively improve my execution. During my work, I strive for perfection and am serious and responsible for my work. On the basis of doing a good job, actively cooperate with leaders to participate in the formulation and basic management of business letter marketing plan, unite as one and strive for progress.

In this year's work, although I have made some achievements, I deeply know that there are still many problems in my work and there is still a big gap from the requirements of the leaders. In the future, I will make persistent efforts, unite and cooperate, strive to promote business letter marketing and be an excellent worker.

Summary of three people's work in marketing position

I have been working in our company for about a year. For this year's work experience, I have a lot to say and a lot to sum up. Because this year not only brought me a different work experience, but also brought me a lot of growth.

This is the first 1 time that I have come into contact with the marketing industry, and it is also the first 1 time that I really understand the hardships of marketers. In this position, I not only held the position of planning, but also contracted the marketing work. It is said that marketing is the fastest growing job. I didn't believe it at first, and I didn't know the significance until I really got in touch with this position. Indeed, in this field, as long as you are willing to work hard and persist, it is indeed much more than the dead wages obtained by other industries. But besides these, you need luck and opportunity. So the above statement is not completely correct. But personally, I agree with the fastest growth. Because I have a deep understanding.

In the first half of the year, in order to improve their planning ability. I read 12 books on marketing planning, brushed four online courses on marketing, participated in three trainings on marketing planning and so on. Finally, with my efforts, not only my theoretical knowledge has been improved, but also my planning scheme has been affirmed by the leaders many times. And I have the honor to participate in the marketing planning of the company's _ _ project this year. Finally, through the division of labor, cooperation and efforts of our team, this project has achieved great success.

In the second half of the year, I devoted myself to marketing. Marketing work is mainly carried out in outreach activities, and exhibition activities are quite hard, because there is neither air conditioning in summer nor heating in winter, so the conditions are very difficult. But no matter how difficult it was, I persisted. In the face of cold weather, I still can't resist the enthusiasm of selling to customers. In the face of repeated refusals and cold eyes from customers, I never gave up and stood up again and again with an optimistic attitude. Faced with the bleak performance and the double pressure of work, I am braver and work harder. Finally, it achieved the highest marketing performance in the fourth quarter. At the time of summing up the conference, the company's best outstanding employee award was also ushered in.

So I believe that if I work hard, I will gain something. If I don't get anything, it means I haven't worked hard enough. My marketing job. Although it has brought me many challenges and hardships, it has also brought me a lot of growth. So I will continue to work hard, come on!

Summary of four people's work in marketing position

It's been a month and a half since I joined the branch. After more than half a month's training, the members of our Class 3 officially went online on the first day. It's been almost a month now, and I feel a lot. Here is a brief summary of my recent work and team situation, as well as my vision and prospect for future work.

First of all, let me talk about myself. I really never thought I would do marketing before. The interviewer who participated in the interview before also said that I am not suitable for marketing, because my personality is introverted, which is not too much. So first of all, thank you for giving me such an opportunity. In less than a month, I contacted all kinds of people by selling insurance by phone, and exercised my expression ability. My writing has gradually become less formal and blunt, and I can express it in my own language, instead of reading words word for word on paper as I did at the beginning. It can be said that this is a change! Tell me about my performance in these three weeks. I only issued three orders, and the actual underwriting has only been returned so far, and only nearly 5000 orders have been completed! I think there are many reasons for this result. First of all, I feel that my sense of responsibility for the goal is not very strong, and my work motivation is not very strong. I don't think about long-term interests, just look at the present. This is actually not enough. I must move towards high goals and high pay. Secondly, because the time is not long, my words and expressions are sometimes not very skilled, giving customers a vague feeling, sometimes too weak, not forming a strong atmosphere, making customers feel that their persuasiveness is still a little worse, and sometimes they feel that they are still not patient and persistent enough for individual customers. The customer's continuous reasons for refusal make me feel incoherent, and I don't know how to say it, which affects the probability of a single order! So that the customer didn't answer the phone during the return visit, and the deal was made at that time, but when the underwriting was redialed, the customer kept turning off, stopping and not answering the phone. There must be a reason for this! In short, I believe that the above points will change slowly with time, because I believe that time can change everything, and we must be "safe when we come"!

Through this period of work, I have to admit the great pressure of marketing work. In the face of great pressure, I think personal mentality is very important, and the winner is the one who can persist until the end! As the team leader He Dan usually said: Work happily every day, whether the bill is issued or not; Not issuing the bill now does not mean not issuing the bill in the future; As long as the goal is set and the mentality is right, the order is inevitable! It can be said that I have been thinking about these words in my mind and working hard every day! Every day, I always treat all kinds of customers, all kinds of ugly words and all kinds of rejections with the most normal heart. I think if I can't even accept this, I won't be qualified for this job. I just always regard it as a very common thing. Besides, there is no motivation without pressure! By the way, our class three, whether from Taikang headquarters or from our _ 2 department, have all left, leaving many people behind. Many people in our group have resigned recently. From the beginning of training to now, I have always thought that our Class 3 is an organic whole, but now I feel a little sad and helpless to lose so many people! But after all, it is people's own choice, and no one can help it. Although we don't work together and have less chance to meet each other, our friendship will never change! Because all the roads are made by ourselves, as long as there are no regrets, it is enough!

Tell me more about my "Golden Diamond League" group. Although we have the smallest number of people in this group now, we feel that the atmosphere is much more active than when we first joined the group. Everyone is working hard to make progress. I can't fall behind. I will catch up and move towards the goal! In addition, I would like to thank team leader He Dan for his help to everyone and me. Rest assured, we will prove our strength with our achievements, and time will change everything. With the accumulation of experience, everyone will become better!

Whether the past is good or bad, with the end of this month, a new month is about to begin. To be honest, my performance this month is not very good by comparison. As for the reason, I summed it up myself. In the new month, I must achieve about 50,000 achievements within 22 working days. Although the goal set is not high, I am confident to complete it! In order to achieve this goal, in addition to maintaining a correct attitude and persistence, the most important thing is to try to change the above-mentioned shortcomings, learn from others' strengths, insist on listening to excellent recordings and using your own words, communicate with team leader He Dan and excellent partners at ordinary times, find out your own shortcomings in time, make efforts to improve, and strive to move towards the goal! Faith and ideal are perfectly integrated, with high standards and strict requirements! Must be better than this month!

Guys, remember: we are the best! For _ Tiancai Company, for _ _ Group and for our personal future, let's move forward together! Because I believe that I am me, I believe that tomorrow, I believe that youth has no horizon! Everything depends on man, and man can conquer nature! It is enough to believe that you are the best!

Summary of five people's work in marketing position

The past 20 years can be regarded as another turning point and a new beginning of my work. Especially since I took over the marketing planning work in June this year, I have been unconscious for half a year. Looking back on this year's work experience, there are hardships, growth, gains and more prospects. This year not only contains too many hardships and difficulties, but also achieved good work performance. This achievement is inseparable from my efforts and the support and help of my leaders and colleagues. This year's work is summarized and reported as follows, please review it by company leaders and colleagues.

I. Completion of work performance

1, complete marketing performance;

2. Complete the design and production of marketing materials (French format books, French format books, high-rise apartment books, project brochures, project building books, pre-sale agreements, lottery tickets, visiting tickets, etc.). );

3. Complete the implementation of media promotion (outdoor, newspapers, magazines, radio, buses, internet, etc.). );

4. Complete the temporary work assigned by the company leaders (the opening summary of the first phase of French layout, the group price of the original Geely surplus house, festival layout, etc. );

5. Assist the leaders to complete the preparatory work for the opening of Fenglingyuan townhouse;

6. Assist the leaders to organize and implement the customer exchange meeting of townhouses;

7. Assist the leaders to complete the media exchange meeting in the demonstration room;

8. Assist the leader to complete the layout of the channel display of the model house.

Second, increase emotions.

This year, with the continuous growth of the company, I have been growing. Looking back on my growth experience, I feel a lot.

(1) Diligent study is the basis of doing a good job. People can't be ignorant, but they can't be afraid and helpless. The less they want stupid birds to fly first, the harder they study. Especially after taking over the marketing planning work in June this year, I have a certain understanding of the marketing process from a little knowledge to now. In fact, I have put a lot of effort and time behind my back, and of course I need the help of my colleagues. Only after contacting the marketing planning work did I understand that although the workload is not large, there are many things to learn and the marketing knowledge is always bottomless, but because of this, I enjoy it and like this job more and more. I think as a real estate consultant, we should not only be proficient in selling houses, but also have a detailed understanding of the surrounding knowledge, so as to better serve our customers, make them feel that we have advantages over other real estate projects in terms of corporate brand, community environment, property quality and employee quality, and strengthen their purchasing confidence. In order to solve this problem, I give full play to the advantages of thinking in my daily marketing work, sum up many new marketing skills and customer maintenance methods through observation, study and experience of my colleagues, and modify and improve them through practice in the follow-up work. Facts have proved that knowledge and creativity are always endless.

(2) Enthusiastic service is the key to doing a good job. As a real estate consultant, it is not enough to be diligent in dealing with clients. We should also have a warm service attitude, greet customers from all directions with a smile, gather millions of wealth and serve customers, so that they can realize our thoughtful and warm service attitude in Greentown. I have a deep understanding and feeling about this. I think the buying mentality and personal temperament of different income groups are definitely different, so the marketing methods of different customers must be changed accordingly. For example, in the face of customers with different cultural levels and different buying mentality, we should have relative negotiation skills and tone to receive them, so that they can buy happily and want to buy again in the future. In practice, I also found that a truly successful salesperson should not only have the personality that can infect customers, but also have the ability to adapt to different consumer mentality at any time. At the same time, keep in mind that he is professional, polite, active in serving customers, giving customers more than he expected, and adhering to the professional ethics of putting the company's interests first. Therefore, in order to do a good job in marketing, I urgently need to improve my self-cultivation, whether from personal temperament or professional ability, to become a qualified real estate consultant.

(3) Love and dedication is the premise of doing a good job. Only by being dedicated, loyal, conscientious and meticulous, learning business knowledge with an open mind, cultivating strict character and going all out can we make extraordinary achievements in ordinary posts and enhance our own value. This year, I experienced countless gains and losses, and the process was full of ups and downs. I have learned a lot from the industry culture, and I have grown up in the interaction with people, so that I can always keep a grateful heart to face people and things. I like to surpass my opponent and challenge myself. This industry suits me very well. I like dancing with wolves at work. This is a road of continuous transcendence and survival of the fittest. I live by knowledge and wisdom. I found a life path that suits me. I like this job. More importantly, I found my own shortcomings, constantly improved myself, made continuous progress, persevered and worked enthusiastically. Enthusiasm is the soul of work. Enthusiasm is the power to overcome all difficulties. Enthusiasm, tenacity and self-confidence can be found in every link of the work.

(4) Gratitude and loyalty are the basis of doing a good job. During this year, I have gained too much in this company to talk about. It is not just one or two people to thank, and it is not easy to say "thank you". I want to thank the supervisor. When I first entered the marketing planning department, I had too many defects and deficiencies. She taught me forbearingly and used her off-duty time to talk to me many times, which corrected many of my problems. At the same time, it gave me timely pressure and encouragement in my work, which made me sometimes walk on thin ice and sometimes full of confidence. Never dare to relax easily, and gradually grow into a qualified real estate consultant. What makes me more fortunate is that we have a mature and harmonious marketing team. Competition among colleagues is more helpful. Every disagreement can always be eliminated in communication, and every problem is often solved by brainstorming. It is because of such a group of colleagues that I can improve myself quickly in the marketing department. As the saying goes, people near Zhu Zhechi are all black, because such a strong corporate atmosphere and team spirit have given me the nutrients I need for growth. Loyalty to work, first of all, my feeling is whether we have devoted all our energy and wisdom to the company and are completely satisfied with our daily work. I firmly believe that every boss wants his employees to remain loyal, and every employee also wants a perfect boss. From the day of Greentown, I took "Don't work hard today, try to find a job tomorrow" as my motto.

Three, 20__ year work plan

20__ years is not only a new year for me, but also a brand-new beginning. I have too many hopes and dreams for the coming year, life and work. In the new year, I intend to focus on the following tasks:

First, do a good job in marketing services. In my work, I will think carefully about my customers, win the trust of the market and customers through my good quality display and frank, polite, thoughtful and thoughtful service, and establish a good personal image and company image in the hearts of potential customers and old customers, so as to improve the visibility and reputation of the enterprise and its real estate products, lay a good foundation for the marketing success of the company's real estate products now and in the future, and also accumulate extensive customer resources for its future development.

The second is to do a good job in marketing planning. Actively cultivate market awareness, often investigate the market, and keep abreast of all kinds of information about real estate marketing, as well as the development trends of competitors and similar projects. Especially in the frequent contact with customers or prospective customers, we can learn the latest market information, grasp the market situation and development trend, listen carefully to customers' evaluation and comments on real estate products and some reasonable improvement opinions or suggestions, so as to serve the formulation of correct real estate development plans and marketing strategies.

The third is to study corporate culture seriously. Actively participate in the study and training of corporate culture, deeply understand the content of corporate culture, understand the importance of corporate culture construction, further improve their professionalism, better serve customers and promote the development of various businesses.

The fourth is to improve their comprehensive quality. I will further strengthen my study and understand the whole process of real estate development, from product research and development to project management to marketing planning. In this way, in the marketing process, the questions raised by customers can be well fed back to the superior leaders, thus improving products and improving the quality of life.

The fifth is to complete the work temporarily assigned by the leaders.

In short, in this promising new year, I will fully serve the company, love my post, work hard, continue to study, face my customers with mission-like passion, face my career with a serious and rigorous attitude, create feelings for customers and create profits for the company!