Chatting skills of WeChat merchants

Have you mastered the chat skills of WeChat business? If you want to promote your products, you must pay attention to your speech skills! The following are the chat skills of WeChat business that I have compiled for you, for reference only. Let's have a look.

Skills 1 query method.

In this case, the customer is interested in the product, but it may be that you haven't figured out your introduction (for example, a detail), or you have ulterior secrets (for example, you don't have the money to decide) and then you have to shirk it. Therefore, we should use the method of inquiry to find out the reason, and then prescribe the right medicine. For example, "honey, I didn't explain clearly just now. You said you should think about it?"

Tip 2: Hypothesis.

What benefits (or happiness) can customers get if they complete the transaction immediately? If they don't complete the transaction immediately, they may lose some benefits they have and use people's hypocrisy to promote the transaction quickly. Honey, I know you like our products better. You can get ×× (plus gifts) if you buy now. We only have a promotion once a month (or only once), and now many fans want to buy this product. If you don't decide in time, you will ... "

Tip 3: Direct method.

By judging the customer's situation, ask the customer questions directly, especially when the male buyer has money problems, you can directly challenge him. For example, "honey, can it be the money?" Or "Are you shirking? Want to avoid me? "

Tip 4: Choose between two.

In this way, customers should avoid the question of "do you want it" and let them answer the question of "A or B". For example, "Do you like white or red?" Note that when guiding customers to clinch a deal, don't put forward more than two choices, because too many choices will make customers at a loss. If the products you sell are of good quality, and the advantages of some products meet the needs of customers, you should prepare some questions for customers to answer only yes before customers admit these advantages. For example, Mr. so-and-so, our product saves 20% electricity than product A, right? Our machine is cheaper than that of Company A, 500 yuan, isn't it?

Of course, these questions must show the characteristics of the product, and only when you are sure that the customer will answer yes. By mastering this skill, you can create a series of questions that customers can answer. Finally, when you ask the customer to sign the order, he will willingly answer "Yes".

Tip 5: summarize the interest trading method.

Show all the actual benefits brought by customers and their own transactions to customers, sort out the matters that customers care about, and then closely combine the characteristics of products and the issues that customers care about, sum up all the benefits that customers care about most, and urge customers to finally close the deal.

Tip 6 preferential trading method.

Preferential trading method, also known as concession trading method, refers to a method in which salespeople urge customers to buy immediately by providing preferential conditions. When using these preferential policies, salespeople should pay attention to three points:

(1) Let the customer feel that he is special, and your discount is only given to him, so that the customer feels that he is distinguished and unusual.

(2) Never discount casually, otherwise the customer will make further demands until the bottom line is unacceptable to you.

(3) To show that your power is limited, you need to ask the above: "Sorry, I can only give you this price within my processing authority." Then (turn, "however, since you are my old customer, I can ask the manager for instructions and give you an extra discount. But this kind of offer is hard to get, so I can only do my best. " So that customers' expectations will not be too high. Even if he doesn't get the discount, he will think that you have done your best and won't blame you.

Tip 7 "Powell" closing method.

In our society, there are always some people who are very procrastinating and hesitant. They obviously believe in the quality of our products and services, and they also believe that if they make a purchase decision, it will be of great help to their business, but they just postpone making a purchase decision.

They are always afraid of wolves before and tigers after. For them, the dominant factor in their decision-making is not the benefits of buying, but the mistakes in case. This unexpected mistake made them afraid to make the right purchase decision. For this kind of customers, Powell's closing method can be adopted.

You can say to him, "Mr. So-and-so, US Secretary of State Powell said that delaying decision-making wastes more money and time than wrong decision-making, and today we are talking about decision-making, right?"

"If you said yes today, what will happen? What should I do if I can't say? I don't know, tomorrow will be the same as today, right? If you promise today, the benefits you get are obvious, which I think you will know better than me. Mr. so-and-so, it's better for you to say it than not to say it, isn't it? "

For this weak customer, the salesman must dominate the whole promotion process, and his subconscious needs others to make a purchase decision for him. He always needs to listen to other people's opinions, but he is afraid to make any suggestions.

Such customers and salesmen must learn to dominate the whole purchase process. You should never be afraid to make decisions for your customers. You must understand that your decision may be your customer's buying behavior.

Tip 8 Small transaction method.

Buy some trials first. When customers want to buy your products, but can't make up their minds, you can advise them to buy less trials. As long as you have confidence in the product, although the order quantity is small at first, it is possible to give you a big order after the other party is satisfied with the trial.

Tip 9: Play hard to get.

Some clients are naturally indecisive. Although they are interested in the product, they will delay making a decision. At this time, you deliberately packed your things and pretended to leave. This act of pretending to leave sometimes urges the other party to make up his mind to buy.

Skill 10 Deal step by step.

Many customers tend to put off buying. They will say, "I'll think about it." "I'll think about it." "Let's discuss it." "Let's talk about it in a few days."

Excellent salespeople will first agree with customers when they are pushed off: "Be as cautious as you when buying things, you must think clearly first. You are still very interested in this product, otherwise you wouldn't take the time to think about it? " They have to accept your point of view.

At this point, you press: "I'm just curious, I want to know what you want to consider, is the reputation of our company?" The other person will say, "Oh, your company is good." You ask him, "Is that my character?" He said, "Oh, no, how come?"

You use the method of approaching layer by layer, constantly asking questions, and finally let the other party say what they are worried about. As long as you can solve the customer's questions, the transaction becomes a natural thing.