In 1987, the young man spent 25, yuan on a plane ticket. Why do you want to take it back now?

I will hold my destiny by the throat and never let it overwhelm me. The situation of life is very wonderful. At the crossroads of choice, there will always be various answers, and every choice you make may become an important factor affecting your life.

in 1987, a young man spent a huge sum of over 25, yuan to buy a plane ticket, and the airline secretly rejoiced at the young man's decision after learning about it. I thought it was a sure-fire deal, but now the airlines want to take it back. So what makes everything change so much? Let's take a look together.

sky-high air tickets

The story begins in 1987. At that time, there was an airline in the United States, and they held a special event on ticket promotion. This activity is like this. The company promotes an air ticket, which can take the airline's flight unlimited times, no matter the starting point or the end point, as long as it is the airline's route.

and there is no time limit for this ticket. It can be said that there is a very high degree of freedom at any time and any place. Such a free ticket is really attractive, but its price makes many people flinch. The airline offered a sky-high price of $25,, which made all these benefits become a question mark.

it's true that it's exciting to be able to fly around without restriction, but the ticket price is too high. At that time, the demand for airplanes in society was not as strong as it is now, and many people could travel by other means of transportation, so most people treated this activity with a good attitude, but those who really took action did not.

On the other hand, airlines are full of confidence in their planned activities. This price is based on the data obtained through careful calculation for many times, and it is also made through the investigation of air tickets and the specific situation of airlines. They all think that no matter what, they will not lose money, how can anyone take a lot of time out to fly, and people with a lot of aviation needs will not take the time to enjoy this discount.

At the same time, the company will get a lot of attention because of this "attractive" activity, and the media and the masses will wonder who is the "lucky" who really owns this ticket. The airline is equivalent to advertising for free, so no matter how you think about this plan, it is a sure-fire business.

However, their abacus was miscalculated one day. A discerning buyer bought this sky-high ticket, and after his use, the airline regretted the decision he made.

an incomprehensible move

At that time, such marketing was very bold. Although the discount was enviable, the price was really rare. Society is not as inclusive and developed as it is now, and no one will be brave enough to make such a decisive decision. $25, is equivalent to RMB 2 million, which is not a small sum in any era.

in 1987, people's consumption level was still very low, and they were more cautious about every consumption. So most people just regard this plan as a bold marketing of airlines and laugh it off. But no one expected that there really were "suckers" willing to be fooled into buying.

This buyer, who is not understood by everyone and is called "the big head", is named Steve rostain. As a banker, I have a certain income and savings. He was reported immediately after he bought the plane ticket and became everyone's talk. Everyone talked about him in succession, and even discussed it as a joke. Such a deal was so uneconomical that everyone thought Steve was crazy.

The airline benefits from such a completely unequal transaction. Even the company here secretly laughs at Steve's simple behavior, and even thinks that he is a typical performance of being stupid and rich. After all, the utilization rate of air tickets is so low that it is not worth $25,.

At the center of the topic, Steve didn't say anything. In the face of everyone's comments on him, doubts and ridicule on himself, Steve didn't make his own remarks. No one expected that those who laughed at him many years later would finally admire him.

Make rational use of

While everyone is laughing at him, Steve has already started to make a reasonable plan for his air ticket use. As a banker, his daily life is relatively relaxed, and he often has vacation time. As long as he doesn't go to work, it is time for him to travel and relax. And the place where he travels is not restricted at all. He will travel to the surrounding cities during a short vacation, and he will go to distant places to play when he has more vacation time.

Sometimes I go out to visit friends in distant places, and I also travel to the suburbs of a city to see the scenery and relax. Even if it's only for a day or two, Steve will go out to play, and basically the role of air tickets has played its limit.

Sometimes, Steve is still on a business trip for the company in the morning, and then he goes to other cities to play golf and go sightseeing in the afternoon. Because there are no restrictions, this ticket helped him realize his freedom of travel. The plane seems to have become his exclusive tool, and he can reach wherever the plane can reach. It is a very good thing to think about it.

The company's attempt to take back

Steve's purchase has caused a lot of ridicule, and even the airlines are secretly pleased that this transaction has earned a lot of money. However, I didn't expect Steve to make rational use of air tickets and make the plane seem to be his own private property. This ticket will be used every month or even every week, and even the situation will be reversed behind the best use.

it has been accurately calculated that it is difficult for consumers to really enjoy the benefits of this airline transaction, and they may even never be able to earn back their money for life. I think that even if the customer rides for a lifetime, it will not make the company lose money, but in fact Steve has done it. Steve often uses this ticket and goes to different places. Such frequent use actually made him spend as much as $2 million in this company, and earned many times properly.

The airline certainly didn't expect such a result. Seeing that Steve's utilization rate of air tickets is getting higher and higher, and the cost paid by the airline is getting higher and higher, the company naturally doesn't want to, and considers taking back the air tickets.

Steve is used to traveling every week, and he can't put it down. If he is not allowed to use it now, how can he be content? Naturally, the result was rejected. Steve didn't ask the company to take back the ticket, and even continued to travel by plane. Such a big company can only crustily skin of head to pay for his flight.

What once seemed absurd has now become a wise choice. I have to say, Steve is really a man of great vision. Even the airline's secret joy has turned into regret, and those who must have laughed at him are now full of admiration. In the process of strategizing, the winner is thousands of miles away. There are many opportunities and scenes of choice in a person's life. As long as you identify this matter, make your own choices and trust your own eyes, you will certainly achieve the best ending.