What do you think of the recent popular police officer Chen's decisive withdrawal from the air, claiming to achieve the purpose of propaganda?

Friends who like watching short videos should be familiar with Lao Chen, a policeman who calls himself "anti-fraud anchor". For several days in a row, he joined forces with different anchors on the live broadcast platform to promote anti-fraud knowledge and called on everyone to download the National Anti-Fraud Center App. At the same time, in the download rankings of various app stores, the download volume of this app has also soared, and the total download volume has exceeded 200 million times.

Using the network effect in an ordinary live broadcast in Yuhuatian, when he turned on the option of Lianmai PK and wanted to win a wave of fans, he found that on the other side of the screen, a man wearing a police uniform suddenly appeared with a righteous face. After some exchanges, he learned that police officer Chen wanted to let more people download anti-fraud software through the live broadcast of Lianmai PK.

In this way, a good propaganda method, police officer Chen let many network celebrity anchors join the anti-fraud propaganda, which not only caused a lot of hot discussion on the Internet, but also was deeply reported by CCTV news channel, which highly affirmed the propaganda achievements of police officer Chen. National anti-fraud software downloads in major app stores reached a new high, ranking first in the download list.

The main reason why the live broadcast of Chen Can police officer caused a hot discussion on the Internet in just a few days was that it benefited from the positive characteristics of the live broadcast. Communicate with the anchor in a grounded tone by connecting with the live PK. In addition, the network buzzwords that pop up from time to time will not make the audience feel distant while affecting the anchor. Serious anti-fraud propaganda will be presented through live broadcast, giving people a natural interest.

Nervous webcasting is a new thing for police officer Chen. Coupled with his special status, this form can be said to be a fresh challenge for police officer Chen. He gives people a real feeling, that is, the image of an ordinary grass-roots policeman. In the process of webcasting, he is not himself. In a sense, he represents the image of the people's police and the public security team. The burden on his shoulders is so heavy that the pressure can be imagined, which is the most important reason for his withdrawal.